Not So Busy At London Nokia Flagship Store

August 16th, 2008 • Mark Guim • Filed Under •

John Dodds from Make Marketing History shows us two photos the Nokia bosses would not want to see: a picture of a busy London street on a sunny summer afternoon outside the Nokia Flagship store followed by a picture inside the not so busy Nokia store. Ouch.

Outside The Store

Nokia Flagship London

Inside the Store

Nokia Flagship London

So what’s going on here? Why does the store look like a graveyard? Here in New York, the flagship is not as busy as the Apple Cube around the corner, but there are at least a some customers hanging around to look at the toys.

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There are 8 comments so far. »

  1. Micky on 16 August 2008:

    Maybe not enough advertising prior to its launch? I know for one, if I were there, i would probably spend a whole day in there lol.

    Reply to this comment

  2. naevus on 16 August 2008:

    please consider that apple store is opposite to nokia store and is always full…

    Reply to this comment

  3. Mark Guim on 16 August 2008:

    @naevus London or NY?

    Reply to this comment

  4. naevus on 16 August 2008:

    London

    Reply to this comment

  5. Neil on 18 August 2008:

    I’ve been at the Nokia Store in London a couple of times, and each occasion its had more staff than customers! A stark contrast to the Apple Store which is directly opposite.

    I can only think the reason is that if somebody wants to check out a new mobile here in the UK, they just go to their local network providers store or an independent shop where they can have a play with the handset and then buy it or upgrade (usually for free) on a contract.

    Reply to this comment

  6. THETRUTH on 18 August 2008:

    Mark i don’t understand the mention of the apple store at all, its almost like saying its iphone vs nokia phone’s where the apple store sells, ipods macs, ibooks, iphones, ipod touch, so of course more traffic and i also agree with neil the nseries devices in the uk can be had for dirt cheap with a provider.

    Reply to this comment

  7. gwapz on 18 August 2008:

    Hey Mark, I kind of disagree on the comment that you made about the Apple Store having more crowd then the Nokia Store NY.

    I mean we both know that the Apple Store sells more products other than the iPhone, I mean I would go to the Apple Cube just to look at their iBooks and have a chance to play with em.

    As for the Nokia store..

    You can blame it on lack advertising here in the US.

    I mean Americans knows Nokia, but they don’t know Nokia’s Advance Multimedia Phones such as the Nseries or the Eseries.

    Americans knows only the mid range Nokia phones.

    So if I am one does typical Americans, and my wife tells me “Look Its a Nokia Store” All I can I say to my wife is “Don’t bother honey, we have seen their phones just a waste of time”.

    Reply to this comment

  8. Mark Guim on 18 August 2008:

    it’s obvious that apple store will have more people, but if you read the whole sentence, I also said “there are at least some customers hanging around” compared to the London one.

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