Rugby Ralph Lauren Store NY Using QR Code For Online Shopping
When I read that the Rugby Ralph Lauren store in Union Square New York City were using QR codes, I had to check it out myself. QR codes are basically barcodes that compatible phones can read and redirect to a website URL. The cool thing about this is that the barcode reader comes pre-installed with the latest Nokia phones like the Nokia N95 8GB I was carrying.
The only QR codes I found at the Rugby Ralph Lauren store were at their doors. It read:
We are pleased to present shopping right from your phone. visit m.rugby.com or scan our QR code to shop new styles and check out the news room, Rugby’s blog.
Scanning the barcode forwarded me to their online store in mobile format. You can add stuff to the cart and checkout directly from the phone. I guess it’s useful if you happen to pass by the store after business hours and see something that you wanted at the window.
If you want to see where the QR code takes you, click on the photo above to enlarge it and use use the scanner. According to Nokia, the Nokia N82, N93, N93i, N95, N95 8GB, E66, E71, E90 or 6220 Classic have the Nokia barcode reader preinstalled on your device.
I personally wouldn’t take my credit card out right there on the sidewalk at night, but maybe I’m not seeing the main purpose? I was hoping the store had QR codes inside that forwarded me directly to specific clothes. It should give me an option to save the cart where I can purchase later when I get home if they didn’t have my size at the store. That would have been more useful for me.
Do you think the QR codes implemented by the Rugby store is useful? Let me know in the comments below.
Micky on 14 September 2008:
Its good to see that some places are starting to use the QR Codes. So far, the only other place I have seen them are on Chinese Tombstones.
josh909 on 26 September 2008:
At least they’re an early adopter (outside Japan). Here in Australia out largest Telco ran a campaign that coincided with the Olympics but like the RL campaign, it was almost using the QR codes just for the sake of it. Personally I believe that the codes should almost be a value-add – directing users to a special section of the website or alternatively, offering special offers exclusive to people using the codes.
Female Sex Toys on 25 August 2009:
You can add stuff to the cart and checkout directly from the phone. I guess it’s useful if you happen to pass by the store after business hours and see something that you wanted at the window.
Adult Toys on 31 August 2009:
too unsecure in my opinion
Specialty Adult Toys on 18 October 2009:
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sexygirl on 23 November 2009:
now i am getting used to QR code, it is awesome, now that i am starting to use it, i find it everywhere. travel booking, cloth purchasing.
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sexygirl on 23 November 2009:
now i am getting used to QR code, it is awesome, now that i am starting to use it, i find it everywhere. travel booking, cloth purchasing.
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Buy Vibrators on 22 January 2010:
Yes QR codes are a great way to pay, in addition to use for customer loyalty cards and coupons, straight from your phone!
Porn Website Design on 26 January 2010:
QR code is really one of the fabulous and I think I must use it.
BUY SYBIAN on 31 March 2010:
QR codes are really useful!!!
SEX TOY SHOP on 16 April 2010:
yes! they are useful!
Adult Toys on 12 May 2010:
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Adult Toys on 12 May 2010:
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Disqus101 on 21 June 2010:
Yes, they will definitely be useful for some. How many things can we not live without these days, that people in the past doubted?