Study: Smartphone Owners Abandoning Nokia for Lack of Apps & Poor Quality OS
YouGov, a research company in the UK, reported some very worrying news for Nokia. During the month of June, they found only 33% of smartphone users will consider getting a Nokia as their next device and only 10% expect to purchase Nokia. When asked if they are likely to recommend a Nokia device to friends, only 12% said yes. Apple, on the other hand, has a 70% recommendation score.
I don’t see the number of people asked in YouGov’s report, but they’ve illustrated the results in percentages below.
You can see that both scores for Nokia decreased since December. YouGov reported the key reasons mentioned by those moving away from Nokia are “the lack of available programmes, or ‘apps’, and perceived poor quality of the operating system, as well as merely wanting a change of brand.”
The disturbing results from YouGov seem to match our own polls. A bunch of Nokia blog readers are ditching Nokia for iPhone or Android. Answer the polls and share your reasons if you haven’t yet.
