Nokia apologized to Ovi Store publishers last Saturday for the delays in getting their content approved. Ron Liechty, Manager of the Forum Nokia Online Community, mentioned that the response to Ovi Store has been overwhelming and they are not able to keep up with the demand. It usually takes 5 days for approval, but publishers may now have to wait a little longer.

Here’s the letter posted at Forum Nokia:

Dear Publisher,

Thank you for being a valued Ovi Store publisher. At Nokia World 2010, we announced many new features and devices such as the Ovi Store client on the new Symbian devices (Nokia N8, Nokia E7, Nokia C6, Nokia C7), in-app purchasing, Ovi app wizard, and of course our Ovi Store Symbian and Java signing services. We also announced the SLA for your content to get published to be five business days.

Since that announcement, your Ovi Store team has been flooded with new content/application and new publishers. The response to Ovi Store has been overwhelming and we are doing our best to keep up with the demand and provide our services to you. Unfortunately, you may have experienced a longer wait than five business days to see your content published in the Store. We apologize for not being able to keep up with the demand but we assure you we are doing everything possible to get your content into store within five business days.

We appreciate and thank you for your patience as we work together to make Ovi Store a better experience for publishers and consumers.

Best regards,
Ovi Store Publisher Support

While this sounds like bad news for publishers, it’s good news for the consumers. This means we should expect a lot of new stuff for our Nokia devices. Let’s just hope most of these content awaiting approval aren’t fart apps.