You will no longer see the word “Ovi” by the end of 2012. The official Nokia Conversations posted that the company made the decision to change their service branding from Ovi to nokia to centralize their services identity under one brand. The transition begins July of this year. No big changes are expected for the services experiences since this is just a name-change.
I’m so glad Nokia is getting rid of the name Ovi. It was confusing for me to explain to new and potential owners of Nokia devices what it was. When Nokia branded their mapping technology as Ovi Maps, I made sure to say “I use Nokia’s Ovi Maps for navigation,” because most people have never heard of Ovi. Starting July, I can just say Nokia Maps. Are you happy with Nokia’s decision?