Ovi to be Rebranded as Nokia Starting July 2011

May 16th, 2011 • • 10 comments

You will no longer see the word “Ovi” by the end of 2012. The official Nokia Conversations posted that the company made the decision to change their service branding from Ovi to nokia to centralize their services identity under one brand. The transition begins July of this year. No big changes are expected for the services experiences since this is just a name-change.

Ovi no more

I’m so glad Nokia is getting rid of the name Ovi. It was confusing for me to explain to new and potential owners of Nokia devices what it was. When Nokia branded their mapping technology as Ovi Maps, I made sure to say “I use Nokia’s Ovi Maps for navigation,” because most people have never heard of Ovi. Starting July, I can just say Nokia Maps. Are you happy with Nokia’s decision?

  • http://twitter.com/aegisdesign Shaun Murray

    Inevitable I guess. Ovi has been pretty poorly executed and never got beyond Nokia’s handsets. I think it’s a big pity that they never managed to grow it to be a service in it’s own right.

  • Schokkan

     Good decision

  • http://twitter.com/hugoleosp Leonardo

    This is the smartiest decision Nokia has done so far since its market share started to dive.

  • Joshua J. Wilson

    Interesting since Microsoft and Nokia are going to begin negotiations in the purchase of Nokia’s Mobile Division by Microsoft. So of course they wouldnt mind dumping Bing Maps for the formerly known Ovi Maps.

  • Johnny

     One Door (OVI) will be closed many Windows (WP7) will be opened ……………

  • Test Nokia Ma

    nice

  • Ramzitarcha

    I think its time. Nokia is well known and a great trusted name. So why to do that in the first place

  • Ben

    I too didn’t understand what ”Ovi” meant and it’s a sensible decision to drop the useless branding of their online mobile services. I think they should do the same for their operating system versioning. They have ”Symbian OS S60 5th Edition” in their technical information for many of their products, as well as “Symbian^3″. What does “S60″ mean? Is it newer or older than Symbian^3? I think they should switch to referring newer versions of Symbian as “Symbian 4″ etc and get rid of the phones using the older S60 platform of Symbian OS.

  • http://www.facebook.com/profile.php?id=651779173 Todd Stuart

     I think they should just make up their minds what the hell they’re going to call their services and leave it at the name they choose. Hopefully they won’t be changing it from Nokia seeing as though it makes sense to call it that because they’re the ones who own it.

  • Anonymous

     Ya ovi is such a bad name. not good enough for a international company like nokia. 

    • Subscribe to RSSSubscribe to the Nokia blog
    • Receive new posts by email

  • Sponsored Links

      • Mobile Phone Insurance, great cover & low excess from £6.99 a month
      • Nokia Samsung iPhone LG LCD Display Flex Cable Back cover digitizer like mobile phone parts supplier.
      

  • Sponsors

  • Price Checks