Proxama, a supplier of near-field communication (NFC) technology worked with Nokia on NFC-tagged posters displayed in New York and Los Angeles. The campaign was rolled out this week. The posters let commuters and pedestrians tap an icon on the ads with their NFC-enabled phone to view an exclusive clip of the show Basketball Wives.
Each poster has a pre-programmed NFC chip that transfers the content immediately to handsets that tap the the spot. Nokia provided the Nokia Astound for the tests. The Astound which is also known as the Nokia C7 in other parts of the world, is an NFC-enabled phone. Other phones with NFC will be able to interact with the posters too. Another popular phone that already has NFC is the Samsung Nexus S.
This isn’t the first NFC marketing campaign ever. Last May, Proxama worked with Nokia to develop UK’s first NFC outdoor marketing campaign in support of the latest X-Men movie in London.
Let us know if you’ve seen these posters in your area.