Nokia Lumia 800 and Lumia 710 Go On Sale in India. Come With Helicopters, Boats, Luxury Cars, & Celebrities
Both the Nokia Lumia 800 and the Nokia Lumia 710 will be available in stores December 16th in India. The marketing around it is crazy! Nokia is paying for tolls, picking up consumers in luxury cars, helicopter flights, dinners, parasailing, and more. I wish I was there to witness it all. Have fun, India!
From The Economic Times:
Called The Amazing Everyday, the campaign includes impromptu dance performance by a foreign troupe in Mumbai; a luxury helicopter ride for consumers in Bangalore, Hyderabad and Chennai; exclusive premiere for pre-bookers with tennis star Sania Mirza at Ambience Mall in Gurgaon late on Thursday; a mega musical event in Delhi on Friday, and toll exemption for more than 15,000 cars at DND Freeway connecting Delhi and Noida on Friday, among several others including aggressive advertisement across different media platforms, to connect with the young consumers across top cities.
This is the biggest-ever marketing campaign in India from Nokia. Will it work?