“You’ll starting seeing the word ‘Nokia’ on a map that you get from Microsoft properties over a period of time,” Elop explained to Pocket-lint. The CEO said this applies to Windows Phone devices using Bing and also Blackberry devices who recently said they were going to start using Bing Maps.
The full interview with Elop will be published at Pocket-lint on Friday, but here’s a snippet:
Part of the relationship we established with Microsoft is that we are clearly placing a bet on the Windows Phone platform. [In return] they are placing a bet on our location-based platform: mapping, navigation and so forth. In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia.
Mapping on the Nokia’s Windows Phone devices is now a little confusing. There’s Nokia Maps and then there’s Bing Maps which will get Nokia’s branding. There’s also Nokia Drive which is a completely separate app for voice navigation. At CES, we got a preview of other mapping apps such as Nokia Transport and Nokia City Lens which appear to be separate apps as well. I hope these all get unified into one app, so we won’t need to switch between different mapping apps.