HMD Global could soon restore the Nokia Asha series

On 18 May 2017, Nokia first announced the strategic contract covering branding liberties and intellectual property licensing with HMD worldwide. Later on, on 1 December, the completion of transactions between HMD, FIH Mobile Limited and Microsoft formally finished. Right after the transfer of rights, the reborn Nokia made a solid comeback along with it’s first Android phone — the Nokia 6, followed closely by six other Android os phones phones from which, five caused it to be to India.

Is it for India?

Building on its curiosity about the Indian market, HMD worldwide has acquired the trademark the (in Asia) Nokia “Asha” label. The “Asha” label ended up being obtained through EU Intellectual Property workplace (EUIPO). The trademark had been utilized in HMD worldwide on 10 January, 2018. 

The trademark mentions that the brand name label can be used for "computer computer software platform found in mobile telephones and smart phones; mobile phones and smartphones", and "wireless interaction solutions specifically for computer programs found in mobile telephones and smartphones".

This tips at Nokia’s strategy to relaunch the “Asha” series as smart phones, although not component phones any longer. Although we could expect the label to be utilized to produce affordable phones, Nokia may also make use of the Asha brand name as low-cost phones operating Android Oreo (Go Edition).

Moreover, a recent report tipped that HMD worldwide might introduce a new affordable Nokia 1 smartphone operating on Android Oreo (get Edition). Android os Go is a nicely toned down version of Android os Oreo, which allows users to see stutter-free experience also on low-grade equipment. 

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