Sony Mobile will be dropping (or reducing) operations in these markets

Sony Xperia 1 Sony Xperia 10 10 Plus

Sony’s smartphone business has been in the doldrums for a while, as the likes of Huawei, Samsung, and Xiaomi streak ahead. The Japanese giant confirmed last year that it was investigating the possibility of downsizing operations in certain regions as a result. Now, these plans have indeed become a reality.

Sony held its investor relations day this week (h/t: Xperia Blog), and one of the slides in its presentation showed a list of markets that will be dropped or see reduced operations. More specifically, the affected markets include Africa, Australia, Canada, India, Latin America, the Middle East, South East Asia.

A list of Sony Mobile dropped markets. Sony Mobile

The slide also reveals Sony has way more defocused/dropped countries than focus markets. The company’s focus areas are Europe, Hong Kong, Japan, and Taiwan. Now, that doesn’t mean Sony will only be operating in these regions. After all, “defocused” likely means affected markets will receive reduced resources and/or fewer models.

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The news comes almost a year after Sony Mobile first confirmed it was “reviewing business feasibility” in the Middle East, Africa, and Turkey. The Japanese brand has made several changes since then, including the closure of a manufacturing plant. Other reported changes include slashing 2,000 jobs and merging its mobile division with other business units.

Sony’s latest flagship, the Xperia 1, seems like a step in the right direction for the firm though. The new device offers a Snapdragon 855 chipset, a 4K HDR OLED screen, and a versatile triple camera setup. But we’ll need to wait until June for the device to actually hit markets. What would it take for you to buy a Sony smartphone? Let us know in the comments!

NEXT: Even without Android, Huawei could reshape the Android landscape

Sony Mobile exec confirms new “products” will be revealed at MWC 2019

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Sony Mobile has not had much luck convincing smartphone consumers to buy their handsets over the competition. However, the Japan-based company isn’t throwing in the towel just yet. In a chat conducted during CES 2019, Digital Trends chatted with Don Mesa, Sony Mobile’s vice president of Marketing, who confirmed that the company is “going to be announcing products” at the Mobile World Congress trade show in late February.

Mesa didn’t get into specifics, but it’s likely that Sony Mobile will announce the rumored Xperia XZ4 at MWC. Recent unconfirmed reports and unofficial renders claim the phone will have, among other things, a triple rear camera and no rear fingerprint reader.

Mesa did state that it wants to “deliver a much better camera experience” and added that what they show at MWC “will be a first step showing the direction we are going.”

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It appears as that Sony Mobile has also decided not to release smaller smartphones under the Xperia Compact brand anymore. Mesa stated that “people want a lot more surface area for their content now,” which makes it sound like we can only expect phones with larger screen sizes from the company.

Mesa also didn’t offer any information on when Sony Mobile might release a 5G phone, saying that they don’t want to rush into things and that they want a 5G phone experience to be a good one.