Amazon Prime Day 2026 was exclusively for Prime members and ran June 23–26, 2026 with millions of deals across more than 35 categories.

As part of our annual tradition of sharing how AWS powered Prime Day (2016, 2017, 2019, 2020, 2021, 2022, 2023, 2024, and 2025), I want to share the services and chart-topping metrics from AWS that made your amazing shopping experience possible.

Prime Day 2026 – all the numbers
As always, Prime Day was powered by AWS. Here are some of the most interesting and/or mind-blowing metrics:

Amazon Elastic Compute Cloud (Amazon EC2) and AWS Graviton – During Amazon Prime Day 2026, AWS Graviton powered up to 49% of the Amazon EC2 compute used by Amazon.com.

Amazon Elastic Block Store (Amazon EBS) – During Prime Day 2026, Amazon EBS, our high-performance block storage service, peaked at over 24.8 trillion I/O operations, moving over an exabyte of data daily.

AWS Lambda – AWS Lambda handled over 2.3 trillion invocations per day during Prime Day 2026.

Amazon Elastic Container Service (ECS) and Fargate – During Prime Day 2026, Amazon ECS launched an average of 158.3 million tasks per day on AWS Fargate, representing a 47.7 percent increase from the previous year’s Prime Day average.

Amazon CloudFront – Amazon CloudFront delivered over 2.1 trillion HTTP requests during the global week of Prime Day 2026, a 5 percent increase in total requests compared to Prime Day 2025.

Amazon DynamoDB – Amazon DynamoDB, a serverless, fully managed, distributed NoSQL database, powers multiple high-traffic Amazon properties and systems including Alexa, the Amazon.com sites, and all Amazon fulfillment centers. Over the course of Prime Day 2026, between June 23 and June 26, 2026, DynamoDB processed over 59 trillion requests. DynamoDB maintained high availability while delivering single-digit millisecond responses and peaking at 192 million requests per second.

Amazon Aurora – On Prime Day, Amazon Aurora, a relational database management system (RDBMS) built for high performance and availability at global scale for PostgreSQL, MySQL, and DSQL, processed hundreds of billions of transactions, stored 5,491 terabytes of data, and transferred 1,194 terabytes of data.

Amazon ElastiCache – During Prime Day, Amazon ElastiCache peaked at serving over 2.3 quadrillion daily requests and 2.1 trillion requests in a minute.

Amazon Kinesis Data Streams – Amazon Kinesis Data Streams, a fully managed serverless data streaming service, processed a peak of 988 million records per second during Prime Day 2026.

Amazon Simple Notification Service (SNS) – Amazon SNS, a fully managed pub/sub messaging service for application-to-application and application-to-person communication, delivered 5 trillion messages in a single day during Prime Day 2026.

Amazon Simple Queue Service (SQS) – Amazon SQS, a fully managed message queuing service for microservices, distributed systems, and serverless applications, received a peak of 213 million messages per second during Prime Day 2026

AWS CloudTrail – AWS CloudTrail processes billions of API activity events per day for governance, compliance, and operational auditing. During Prime Day 2026, that volume surged to 3.6 trillion events in just four days, a 44% increase over Prime Day 2025.

AWS CloudWatch – Amazon CloudWatch processed over 2.15 quadrillion metric observations per day during Prime Day 2026.

Amazon GuardDuty – During Prime Day 2026, Amazon GuardDuty monitored an average of 14.08 trillion log events per hour, a 59% increase from last year’s Prime Day.

AWS Fault Injection Service (FIS) – We ran over 44,000 AWS FIS experiments – more than six times what we conducted in 2025 – to help ensure Amazon.com remains highly available on Prime Day.

Prepare to scale
If you’re preparing for similar business-critical events, product launches, and migrations, I recommend that you take advantage of AWS Countdown Premium. From retail peak seasons to major sporting events, elections, and healthcare enrollment periods, we help you deliver flawless experiences when it matters most. Our experts help you manage your infrastructure to handle massive traffic spikes while maintaining security and performance. We work alongside your team to scale infrastructure, optimize costs during demand surges, strengthen security measures, and monitor real-time demands. To learn more, visit AWS Countdown Premium for business critical events.

I look forward to seeing what other records will be broken next year!

— Channy

The post All the numbers: Amazon Prime Day 2026 powered by AWS appeared first on The NOKIA Blog.

On July 13, 2006, we launched Amazon Simple Queue Service (Amazon SQS) as one of the first three services available to customers, alongside Amazon EC2 and Amazon S3. We had learned firsthand that distributed systems need a reliable way to pass messages between components without creating tight dependencies. If one service called another directly and that service was slow or unavailable, failures cascaded through the entire system. Message queuing solved this by letting services communicate asynchronously: a producer could drop a message into a queue and move on, while a consumer picked it up when ready. This approach kept individual service failures from affecting the rest of the system.

When Amazon SQS launched publicly in July 2006, it made this pattern available to every AWS customer. Twenty years later, that core function, decoupling producers from consumers, remains the reason customers use SQS. The scale, performance, and operational controls around it look very different now though.

Jeff Barr covered the first 15 years of SQS milestones in his 15th anniversary post, from the original 8 KB message limit in 2006 through FIFO queues, server-side encryption, and Lambda integration. Over the last five years, we have continued to scale SQS, added stronger security defaults, and introduced new capabilities that address increasingly complex workload patterns.

Key milestones between 2021 and 2026

High throughput mode for FIFO queues (2021): In May 2021, we launched general availability of high throughput mode for FIFO queues, supporting up to 3,000 transactions per second (TPS) per API action, a tenfold increase over the previous limit. We continued raising this ceiling over the following two years: to 6,000 TPS in October 2022, to 9,000 TPS in August 2023, and to 18,000 TPS in October 2023, before reaching 70,000 TPS per API action in select Regions by November 2023.

Server-side encryption with SSE-SQS (2021): In November 2021, we introduced server-side encryption with Amazon SQS-managed encryption keys (SSE-SQS), giving customers an encryption option that required no key management. In October 2022, we made SSE-SQS the default for all newly created queues, so customers no longer needed to explicitly enable it.

Dead-letter queue redrive enhancements (2021): We progressively expanded how customers recover unconsumed messages from dead-letter queues. In December 2021, we added DLQ redrive to source queue directly in the SQS console. In June 2023, we extended this capability to the AWS SDK and CLI through new APIs, including StartMessageMoveTask, CancelMessageMoveTask, and ListMessageMoveTasks. In November 2023, we added redrive support for FIFO queues.

Attribute-based access control, ABAC (2022): In November 2022, we introduced ABAC, giving customers the ability to configure access permissions based on queue tags rather than maintaining static policies as resources scaled.

JSON protocol support (2023): In November 2023, we added support for the JSON protocol in the AWS SDK, reducing end-to-end message processing latency by up to 23% for a 5 KB payload and lowering client-side CPU and memory usage.

Amazon EventBridge Pipes console integration (2023): We added the ability to connect a queue directly to EventBridge Pipes from the SQS console, routing messages to a broad range of AWS service targets without writing custom integration code.

Extended Client Library for Python (2024): We brought the Extended Client Library, previously available for Java, to Python developers, allowing messages up to 2 GB to be sent through SQS by storing the payload in Amazon S3 and passing a reference through the queue.

FIFO in-flight message limit increase (2024): We increased the in-flight message limit for FIFO queues from 20,000 to 120,000 messages, so consumers can process significantly more messages concurrently without being constrained by the previous ceiling.

Fair queues for multi-tenant workloads (2025): We introduced fair queues to mitigate the noisy neighbor problem in multi-tenant standard queues. By including a message group ID when sending messages, customers can prevent a single tenant from delaying message delivery for others, without any changes required on the consumer side.

1 MiB maximum message payload size (2025): We increased the maximum message payload from 256 KiB to 1 MiB for both standard and FIFO queues, helping customers send larger messages without offloading data to external storage. AWS Lambda event source mapping for SQS was updated in parallel to support the new payload size.

The constant underneath the change

Despite two decades of feature additions, the fundamental use case for SQS has not shifted. Customers use it to decouple services, buffer bursts of traffic, and build systems that stay resilient when individual components fail. That same pattern now extends to AI workloads. Customers use SQS queues to buffer requests to large language models, manage inference throughput, and coordinate communication between autonomous AI agents operating as independent services. For an example of this architecture in practice, read Creating asynchronous AI agents with Amazon Bedrock.

To learn more about Amazon SQS, visit the Amazon SQS product page, review the developer guide, or explore recent updates on the AWS Blogs.

— Esra

The post Amazon SQS turns 20: Two decades of reliable messaging at scale appeared first on The NOKIA Blog.

Today, we’re announcing the general availability of provisioned mode for AWS Lambda with Amazon Simple Queue Service (Amazon SQS) Event Source Mapping (ESM), a new feature that customers can use to optimize the throughput of their event-driven applications by configuring dedicated polling resources. Using this new capability, which provides 3x faster scaling, and 16x higher concurrency, you can process events with lower latency, handle sudden traffic spikes more effectively, and maintain precise control over your event processing resources.

Modern applications increasingly rely on event-driven architectures where services communicate through events and messages. Amazon SQS is commonly used as an event source for Lambda functions, so developers can build loosely coupled, scalable applications. Although the SQS ESM automatically handles queue polling and function invocation, customers with stringent performance requirements have asked for more control over the polling behavior to handle spiky traffic patterns and maintain low processing latency.

Provisioned mode for SQS ESM addresses these needs by introducing event pollers, which are dedicated resources that remain ready to handle expected traffic patterns. These event pollers can auto scale up to 1000 per concurrent executions per minute, more than three times faster than before to handle sudden spikes in event traffic and provide up to 20,000 concurrency–16 times higher capacity to process millions of events with Lambda functions. This enhanced scaling behavior helps customers maintain predictable low latency even during traffic surges.

Enterprises across various industries, from financial services to gaming companies, are using AWS Lambda with Amazon SQS to process real-time events for their mission-critical applications. These organizations, which include some of the largest online gaming platforms and financial institutions, require consistent subsecond processing times for their event-driven workloads, particularly during periods of peak usage. Provisioned mode for SQS ESM is a capability you can use to meet your stringent performance requirements while maintaining cost controls.

Enhanced control and performance

With provisioned mode, you can configure both minimum and maximum numbers of event pollers for your SQS ESM. Each event poller represents a unit of compute that handles queue polling, event batching, and filtering before invoking Lambda functions. Each event poller can handle up to 1 MB/sec of throughput, up to 10 concurrent invokes, or up to 10 SQS polling API calls per second. By setting a minimum number of event pollers, you enable your application to maintain a baseline processing capacity that can immediately handle sudden traffic increases. We recommend that you set the minimum event pollers required to handle your known peak workload requirements. The optional maximum setting helps prevent overloading downstream systems by limiting the total processing throughput.

The new mode delivers significant improvements in how your event-driven applications handle varying workloads. When traffic increases, your ESM detects the growing backlog within seconds and dynamically scales event pollers between your configured minimum and maximum values three times faster than before. This enhanced scaling capability is complemented by a substantial increase in processing capacity, with support for up to 2 GBps of aggregate traffic, and up to 20K concurrent requests—16x higher than previously possible. By maintaining a minimum number of ready-to-use event pollers, your application achieves predictable performance, handling sudden traffic spikes without the delay typically associated with scaling up resources. During low traffic periods, your ESM automatically scales down to your configured minimum number of event pollers, which means you can optimize costs while maintaining responsiveness.

Let’s try it out

Enabling provisioned mode is straightforward in the AWS Management Console. You need to already have an SQS queue configured and a Lambda function. To get started, in the Configuration tab for your Lambda function, choose Triggers, then Add trigger. This will bring up a user interface where you can configure your trigger. Choose SQS from the dropdown menu for source and then select the SQS queue you want to use.

Under Event poller configuration, you will now see a new option called Provisioned mode. Select Configure to reveal settings for Minimum event pollers and Maximum event pollers, each with defaults and minimum and maximum values displayed.

After you have configured Provisioned mode, you can save your trigger. If you need to make changes later, you can find the current configuration under the Triggers tab in the AWS Lambda configuration section, and you can modify your current settings there.

Monitoring and observability

You can monitor your provisioned mode usage through Amazon CloudWatch metrics. The ProvisionedPollers metric shows the number of active event pollers processing events in one-minute windows.

Now available

Provisioned mode for Lambda SQS ESM is available today in all commercial AWS Regions. You can start using this feature through the AWS Management Console, AWS Command Line Interface (AWS CLI), or AWS SDKs. Pricing is based on the number of event pollers provisioned and the duration they’re provisioned for, measured in Event Poller Units (EPUs). Each EPU supports up to 1 MB per second throughput capacity per event poller, with minimum 2 event pollers per ESM. See the AWS pricing page for more information on EPU charges.

To learn more about provisioned mode for SQS ESM, visit the AWS Lambda documentation. Start building more responsive event-driven applications today with enhanced control over your event processing resources.

The post AWS Lambda enhances event processing with provisioned mode for SQS event-source mapping appeared first on The NOKIA Blog.

AWS Summits in the northern hemisphere have mostly concluded but the fun and learning hasn’t yet stopped for those of us in other parts of the globe. The community, customers, partners, and colleagues enjoyed a day of learning and networking last week at the AWS Summit Mexico City and the AWS Summit Jakarta.

Last week’s launches
These are the launches from last week that caught my attention:

• OpenAI open weight models on AWS — OpenAI open weight models (gpt-oss-120b and gpt-oss-20b) are now available on AWS. These open weight models excel at coding, scientific analysis, and mathematical reasoning, with performance comparable to leading alternatives.
• Amazon Elastic VMware Service — Amazon Elastic VMware Service (Amazon EVS), a new AWS service that lets you run VMware Cloud Foundation (VCF) environments directly within your Amazon Virtual Private Cloud (Amazon VPC), is now generally available.
• Automated Reasoning checks — Automated Reasoning checks, a new Amazon Bedrock Guardrails policy that was previewed during AWS re:Invent, is now generally available. Automated Reasoning checks helps you validate the accuracy of content generated by foundation models (FMs) against a domain knowledge. Read more in Danilo’s post on how this can help prevent factual errors that can be caused by AI hallucinations.
• Multi-Region application recovery service — In this post, Sébastien writes about the announcement of Amazon Application Recovery Controller (ARC) Region switch, a fully managed, highly available capability that enables organizations to plan, practice, and orchestrate Region switches with confidence, eliminating the uncertainty around cross-Region recovery operations.

Additional updates
I thought these projects, blog posts, and news items were also interesting:

Upcoming AWS events
Keep a look out and be sure to sign up for these upcoming events:

AWS re:Invent 2025 (December 1-5, 2025, Las Vegas) — AWS’s flagship annual conference offering collaborative innovation through peer-to-peer learning, expert-led discussions, and invaluable networking opportunities.

AWS Summits — Join free online and in-person events that bring the cloud computing community together to connect, collaborate, and learn about AWS. Coming up soon are the summits at São Paulo (August 13) and Johannesburg (August 20).

AWS Community Days — Join community-led conferences that feature technical discussions, workshops, and hands-on labs led by expert AWS users and industry leaders from around the world: Australia (August 15), Adria (September 5), Baltic (September 10), Aotearoa (September 18), and South Africa (September 20).

Join the AWS Builder Center to learn, build, and connect with builders in the AWS community. Browse here for upcoming in-person and virtual developer-focused events.

That’s all for this week. Check back next Monday for another Weekly Roundup!

– Veliswa.

The post AWS Weekly Roundup: OpenAI models, Automated Reasoning checks, Amazon EVS, and more (August 11, 2025) appeared first on The NOKIA Blog.

To be honest, I’m still recovering from the AWS Summit in New York, doing my best to level up on launches like Amazon Bedrock AgentCore (Preview) and Amazon Simple Storage Service (S3) Vectors. There’s a lot of new stuff to learn!

Meanwhile, it’s been an exciting week for AWS builders focused on reliability and observability. The standout announcement has to be Amazon SQS fair queues, which tackles one of the most persistent challenges in multi-tenant architectures: the “noisy neighbor” problem. If you’ve ever dealt with one tenant’s message processing overwhelming shared infrastructure and affecting other tenants, you’ll appreciate how this feature enables more balanced message distribution across your applications.

On the AI front, we’re also seeing AWS continue to enhance our observability capabilities with the preview launch of Amazon CloudWatch generative AI observability. This brings AI-powered insights directly into your monitoring workflows, helping you understand infrastructure and application performance patterns in new ways. And for those managing Amazon Connect environments, the addition of AWS CloudFormation for message template attachments makes it easier to programmatically deploy and manage email campaign assets across different environments.

Last week’s launches

• Amazon SQS Fair Queues — AWS launched Amazon SQS fair queues to help mitigate the “noisy neighbor” problem in multi-tenant systems, enabling more balanced message processing and improved application resilience across shared infrastructure.
• Amazon CloudWatch Generative AI Observability (Preview) — AWS launched a preview of Amazon CloudWatch generative AI observability, enabling users to gain AI-powered insights into their cloud infrastructure and application performance through advanced monitoring and analysis capabilities.
• Amazon Connect CloudFormation Support for Message Template Attachments —AWS has expanded the capabilities of Amazon Connect by introducing support for AWS CloudFormation for Outbound Campaign message template attachments, enabling customers to programmatically manage and deploy email campaign attachments across different environments.
• Amazon Connect Forecast Editing — Amazon Connect introduces a new forecast editing UI that allows contact center planners to quickly adjust forecasts by percentage or exact values across specific date ranges, queues, and channels for more responsive workforce planning.
• Bloom Filters for Amazon ElastiCache — Amazon ElastiCache now supports Bloom filters in version 8.1 for Valkey, offering a space-efficient way to quickly check if an item is in a set with over 98% memory efficiency compared to traditional sets.
• Amazon EC2 Skip OS Shutdown Option — AWS has introduced a new option for Amazon EC2 that allows customers to skip the graceful operating system shutdown when stopping or terminating instances, enabling faster application recovery and instance state transitions.
• AWS HealthOmics Git Repository Integration — AWS HealthOmics now supports direct Git repository integration for workflow creation, allowing researchers to seamlessly pull workflow definitions from GitHub, GitLab, and Bitbucket repositories while enabling version control and reproducibility.
• AWS Organizations Tag Policies Wildcard Support — AWS Organizations now supports a wildcard statement (ALL_SUPPORTED) in Tag Policies, allowing users to apply tagging rules to all supported resource types for a given AWS service in a single line, simplifying policy creation and reducing complexity.

Blogs of note

Beyond IAM Access Keys: Modern Authentication Approaches — AWS recommends moving beyond traditional IAM access keys to more secure authentication methods, reducing risks of credential exposure and unauthorized access by leveraging modern, more robust approaches to identity management.

Upcoming AWS events

AWS re:Invent 2025 (December 1-5, 2025, Las Vegas) — AWS’s flagship annual conference offering collaborative innovation through peer-to-peer learning, expert-led discussions, and invaluable networking opportunities.

AWS Summits — Join free online and in-person events that bring the cloud computing community together to connect, collaborate, and learn about AWS. Register in your nearest city: Mexico City (August 6) and Jakarta (August 7).

AWS Community Days — Join community-led conferences that feature technical discussions, workshops, and hands-on labs led by expert AWS users and industry leaders from around the world: Singapore (August 2), Australia (August 15), Adria (September 5), Baltic (September 10), and Aotearoa (September 18).

The post AWS Weekly Roundup: SQS fair queues, CloudWatch generative AI observability, and more (July 28, 2025) appeared first on The NOKIA Blog.