Amazon Prime Day 2026 was exclusively for Prime members and ran June 23–26, 2026 with millions of deals across more than 35 categories.

As part of our annual tradition of sharing how AWS powered Prime Day (2016, 2017, 2019, 2020, 2021, 2022, 2023, 2024, and 2025), I want to share the services and chart-topping metrics from AWS that made your amazing shopping experience possible.

Prime Day 2026 – all the numbers
As always, Prime Day was powered by AWS. Here are some of the most interesting and/or mind-blowing metrics:

Amazon Elastic Compute Cloud (Amazon EC2) and AWS Graviton – During Amazon Prime Day 2026, AWS Graviton powered up to 49% of the Amazon EC2 compute used by Amazon.com.

Amazon Elastic Block Store (Amazon EBS) – During Prime Day 2026, Amazon EBS, our high-performance block storage service, peaked at over 24.8 trillion I/O operations, moving over an exabyte of data daily.

AWS Lambda – AWS Lambda handled over 2.3 trillion invocations per day during Prime Day 2026.

Amazon Elastic Container Service (ECS) and Fargate – During Prime Day 2026, Amazon ECS launched an average of 158.3 million tasks per day on AWS Fargate, representing a 47.7 percent increase from the previous year’s Prime Day average.

Amazon CloudFront – Amazon CloudFront delivered over 2.1 trillion HTTP requests during the global week of Prime Day 2026, a 5 percent increase in total requests compared to Prime Day 2025.

Amazon DynamoDB – Amazon DynamoDB, a serverless, fully managed, distributed NoSQL database, powers multiple high-traffic Amazon properties and systems including Alexa, the Amazon.com sites, and all Amazon fulfillment centers. Over the course of Prime Day 2026, between June 23 and June 26, 2026, DynamoDB processed over 59 trillion requests. DynamoDB maintained high availability while delivering single-digit millisecond responses and peaking at 192 million requests per second.

Amazon Aurora – On Prime Day, Amazon Aurora, a relational database management system (RDBMS) built for high performance and availability at global scale for PostgreSQL, MySQL, and DSQL, processed hundreds of billions of transactions, stored 5,491 terabytes of data, and transferred 1,194 terabytes of data.

Amazon ElastiCache – During Prime Day, Amazon ElastiCache peaked at serving over 2.3 quadrillion daily requests and 2.1 trillion requests in a minute.

Amazon Kinesis Data Streams – Amazon Kinesis Data Streams, a fully managed serverless data streaming service, processed a peak of 988 million records per second during Prime Day 2026.

Amazon Simple Notification Service (SNS) – Amazon SNS, a fully managed pub/sub messaging service for application-to-application and application-to-person communication, delivered 5 trillion messages in a single day during Prime Day 2026.

Amazon Simple Queue Service (SQS) – Amazon SQS, a fully managed message queuing service for microservices, distributed systems, and serverless applications, received a peak of 213 million messages per second during Prime Day 2026

AWS CloudTrail – AWS CloudTrail processes billions of API activity events per day for governance, compliance, and operational auditing. During Prime Day 2026, that volume surged to 3.6 trillion events in just four days, a 44% increase over Prime Day 2025.

AWS CloudWatch – Amazon CloudWatch processed over 2.15 quadrillion metric observations per day during Prime Day 2026.

Amazon GuardDuty – During Prime Day 2026, Amazon GuardDuty monitored an average of 14.08 trillion log events per hour, a 59% increase from last year’s Prime Day.

AWS Fault Injection Service (FIS) – We ran over 44,000 AWS FIS experiments – more than six times what we conducted in 2025 – to help ensure Amazon.com remains highly available on Prime Day.

Prepare to scale
If you’re preparing for similar business-critical events, product launches, and migrations, I recommend that you take advantage of AWS Countdown Premium. From retail peak seasons to major sporting events, elections, and healthcare enrollment periods, we help you deliver flawless experiences when it matters most. Our experts help you manage your infrastructure to handle massive traffic spikes while maintaining security and performance. We work alongside your team to scale infrastructure, optimize costs during demand surges, strengthen security measures, and monitor real-time demands. To learn more, visit AWS Countdown Premium for business critical events.

I look forward to seeing what other records will be broken next year!

— Channy

The post All the numbers: Amazon Prime Day 2026 powered by AWS appeared first on The NOKIA Blog.

Amazon S3 Tables now support all data types in the Apache Iceberg V3 specification. You can create V3 tables or upgrade existing V2 tables to take advantage of V3 features like deletion vectors, row lineage, and new data types such as variant, nanosecond timestamps, unknown, geometry, and geography.

Apache Iceberg has become the open standard for managing large analytics datasets. It lets you manage petabyte-scale tables with features like schema evolution, hidden partitioning, and time travel queries, while keeping your data in open Parquet files in data lakes on object storage like Amazon S3. Amazon S3 Tables offer storage purpose-built to keep Iceberg tables performant and cost-effective as they grow, with fully managed features like automatic compaction, maintenance, replication, and Intelligent-Tiering.

Teams running analytics on Apache Iceberg V2 tables often hit the same limits as their data grows. A compliance request to delete 50,000 user records from a 2-billion-row table leaves behind positional delete files that slow queries until compaction runs. Semi-structured events land as JSON strings that every query has to parse. Geospatial coordinates and nanosecond-precision timestamps get encoded as strings or integers. Each workaround adds storage cost, query latency, and pipeline code. With V3, Iceberg solves these challenges by offering native support for semi-structured and geospatial data, faster row-level operations, and built-in row lineage for data governance.

Starting today, Amazon S3 Tables support all V3 data types, including variant, nanosecond timestamps, geometry, geography, and unknown, along with deletion vectors and row lineage. You can create new V3 tables or upgrade existing V2 tables in place, and S3 Tables continue to run compaction and maintenance for you.

Apache Iceberg V3
V3 is the latest version of the Iceberg specification. Among its many improvements, V3 introduces capabilities that address the most common pain points in V2. This includes:

Deletion vectors replace V2’s positional delete files with a compact binary format. That 50,000-row compliance delete now writes a single deletion vector file instead of thousands of small deletes, significantly reducing compaction time and delete file overhead.

Row lineage adds _row_id and _last_updated_sequence_number to each record automatically. Your downstream pipelines can query these fields to find changed rows without scanning the full table.

New data types let you store semi-structured, geospatial, and nanosecond-precision data natively instead of encoding it as strings or integers:

• Nanosecond timestamp(tz) for nanosecond-precision timestamps
• Geometry and geography for geospatial data
• Unknown for columns with no known type

Variant data type stores semi-structured data in columnar format. During writes, the engine shreds variant data into hidden columns and collects statistics. At query time, those statistics enable file pruning that significantly reduces I/O compared to parsing JSON strings.

The following sections walk through how to use these V3 capabilities in practice, with examples that show how to create tables, work with the new data types, and manage data at scale.

Getting started
A retail analytics team tracks user behavior across web and mobile apps. Each event has a different structure: page views include URLs and duration, purchases include items and amounts, and searches include query terms and result counts. With V3’s variant type, you store all event shapes in one table without predefined schemas:

CREATE TABLE my_catalog.namespace.clickstream (
  event_id bigint,
  event_time timestamp,
  user_id string,
  payload variant
)
USING iceberg
TBLPROPERTIES ('format-version' = '3')

Insert events with different payload shapes without worrying about schema evolution:

INSERT INTO my_catalog.namespace.clickstream VALUES
  (1, current_timestamp(), 'user-42',
   PARSE_JSON('{"action": "purchase", "amount": 99.99, "items": ["laptop_stand"]}')),
  (2, current_timestamp(), 'user-17',
   PARSE_JSON('{"action": "page_view", "url": "/products/webcam", "duration_ms": 4200}'));

Now query the variant column directly, without PARSE_JSON at read time. With Amazon EMR Spark, use variant_get:

SELECT
  event_id,
  user_id,
  variant_get(payload, '$.action', 'string') AS action,
  variant_get(payload, '$.amount', 'double') AS amount
FROM my_catalog.namespace.clickstream
WHERE variant_get(payload, '$.action', 'string') = 'purchase'
  AND variant_get(payload, '$.amount', 'double') > 50.00

To enable deletion vectors for write operations, configure merge-on-read mode:

ALTER TABLE my_catalog.namespace.clickstream
SET TBLPROPERTIES (
  'write.delete.mode' = 'merge-on-read',
  'write.update.mode' = 'merge-on-read',
  'write.merge.mode' = 'merge-on-read'
)

Now when you run a compliance delete, V3 writes a small deletion vector instead of rewriting data files:

DELETE FROM my_catalog.namespace.clickstream
WHERE user_id = 'user-42'

S3 Tables compaction handles these deletion vector files automatically on the next maintenance cycle.

Upgrading from V2
AWS provides backwards compatibility for both versions to minimize disruption during migration to V3. Existing V2 readers continue to work on upgraded tables until you’re ready to fully adopt V3 features. For more details, see the S3 Tables Iceberg V3 documentation.
Upgrade an existing table atomically without rewriting data:

ALTER TABLE my_catalog.namespace.existing_table
SET TBLPROPERTIES ('format-version' = '3')

On the next compaction cycle, S3 Tables remove old V2 delete files. New modifications use deletion vectors automatically. Row lineage fields initialize on the first data modification after the upgrade.

This is a one-way operation. The Apache Iceberg specification does not support downgrading from V3 to V2. Verify that all engines accessing the table support V3 before upgrading.

Using row lineage for incremental pipelines
After your table has V3 data, use row lineage to build efficient incremental pipelines:

SELECT *, _row_id, _last_updated_sequence_number
FROM my_catalog.namespace.clickstream
WHERE _last_updated_sequence_number > 42

This returns only rows modified after sequence number 42. Your downstream jobs can checkpoint this value and process only new changes on each run, instead of scanning the full table.

Compatibility across AWS analytics services
AWS offers the broadest native Apache Iceberg support of any major cloud provider, with Iceberg-compatible services at every layer of the data stack: ingestion, storage, catalog, and analytics. You can store and automatically optimize V3 tables in Amazon S3 Tables, write data with Amazon EMR Spark, integrate and manage data with AWS Glue, and run analytics with Amazon Redshift. To learn more about AWS analytics support for V3, see the Apache Iceberg on AWS prescriptive guidance.

Both S3 Tables and AWS Glue Data Catalog support the Iceberg REST Catalog (IRC) API, enabling interoperability across engines regardless of the catalog endpoint.

Things to know

• S3 Tables compaction fully supports V3 deletion vector files and preserves row lineage metadata.
• The new V3 data types (variant, nanosecond timestamps, geometry, geography, and unknown) require an engine built on Apache Spark 4.0 or later, such as AWS Glue 6.0 or later, or Amazon EMR release 8.1 or later.
• You can create V3 tables from the Amazon S3 console, AWS CLI, or any engine that supports the Iceberg REST Catalog API.
• The new V3 data types are supported only for tables that use the Parquet file format (not ORC or Avro).
• Columns of type variant, geometry, geography, or nanosecond timestamp can’t be included in a table’s sort order for compaction. Tables containing these columns still compact under the sort and Z-order strategies when the sort order uses columns of other types.

Now available
Amazon S3 Tables support for all Apache Iceberg V3 data types is now available in all AWS Regions where S3 Tables are supported. Apache Iceberg V3 support is available at no additional charge; standard S3 Tables pricing applies.

To get started, visit the Amazon S3 Tables documentation or create a table bucket from the Amazon S3 console. If you want to call APIs, search documentation, find regional availability, and check troubleshooting about this feature, try using the AWS MCP Server and plugins with your preferred AI tool. Send feedback to AWS re:Post or through your usual AWS Support contacts.

– Daniel Abib

The post Amazon S3 Tables now support all Apache Iceberg V3 data types appeared first on The NOKIA Blog.

For decades, science fiction has cushioned us with the idea that the “android revolution” was a distant fantasy. But the reality is unfolding rapidly. As the line between human and machine blurs, we are forced to confront an impending psychological, economic, and existential shift.

I recently felt very disturbed after watching a YouTube video showcasing a humanoid robot that looked and acted with uncanny realism. While a closer look revealed the video was actually a clever trick, the robot had been swapped for a human actor when the presenter’s back was turned. However, the illusion itself raised a real and unsettling question: Will future androids become so lifelike that we will struggle to tell them apart from our fellow humans? And if so, what does that mean for society? It forces us to ask just how close we are to that threshold, and whether we are ready for the day that science fiction becomes reality.

What happens when our world is populated by entities that mirror us perfectly, but possess none of our biological history?

The Landscape Today

We have officially moved past the era of humanoids as mere public relations stunts. In the past, robots like Honda’s ASIMO or early research prototypes were celebrated simply for being able to walk up a flight of stairs without falling over. Today, the technological convergence of advanced electromechanical engineering and artificial intelligence has fundamentally altered the trajectory of robotics.

The current state of the art is defined by an aggressive race toward commercial, physical deployment. Companies like Figure AI have moved from laboratory demonstrations to active factory floors. Their Figure 02 model completed a multi-month deployment at BMW’s Spartanburg plant, actively contributing to the production of over 30,000 vehicles by handling complex sheet metal components. Meanwhile, Tesla is testing its Optimus humanoids inside its own Gigafactories, preparing for mass industrial scale.

What truly separates today’s humanoid robots from older generations isn’t just how well they move but how they “think.” In the past, a robot needed millions of lines of strict, unchangeable code just to perform a single, simple task. Today, thanks to the explosion of advanced Artificial Intelligence, robots are powered by “brains” built on cutting-edge software like Figure AI’s Helix or NVIDIA’s GR00T. Instead of being meticulously programmed, these modern robots can simply watch a human fold laundry, load a dishwasher, or sort parts. They understand the context of what they are seeing, mimic the action, and figure out how to improve the task entirely on their own. That’s just crazy!

Yet, while their digital brains have leaped forward, their physical bodies are still catching up. Modern humanoids face a few major real-world hurdles. First, today’s batteries only allow them to operate for a few hours before needing a recharge. Second, while walking on two legs is easy on a flat factory floor, doing so in a chaotic household or a crowded public street remains incredibly difficult for a robot to navigate safely. Finally, they are still very expensive to build, though fierce competition in the tech industry is finally starting to drive those manufacturing costs down.

The Possible Future State Of Humanoid Robots

While robots are mostly working in factories today, experts predict that over the next 10 to 20 years, they will move into retail stores, hospitals, and eventually our own homes.

When this happens, we will cross a major boundary: the point where you won’t be able to tell a robot apart from a human just by looking at it or listening to it. This is what fuels my nightmares right now! To get there, scientists are working (PDF) on artificial skin made from advanced silicone composites that feel warm, are flexible, and mimic human touch sensitivity.

If you want to see an extremely life-like robot, check out Realbotix’s Aria. Although she is not a perfect human replica, she certainly makes us wonder how far we have to go before humans will struggle to tell the difference.

They are also building tiny, silent micro-actuators and artificial muscle systems that attach to the robot’s skull structure, allowing it to make realistic facial expressions like happiness, confusion, or tiredness.

In the future, the AI powering these robots will actually be trained to copy human flaws. They will breathe, blink randomly, use normal body language, and even sigh or pause when they speak. This is intentional, as it stops humans from feeling that creepy, uneasy sensation known as the “Uncanny Valley”.

Meet Sophia, a famous humanoid robot created by a company called Hanson Robotics. Based in Hong Kong, this team specialises in building realistic robots packed with artificial intelligence to help out with everything from healthcare and research to pure entertainment. I don’t know about you, but that smile feels creepy to me.

While these current limitations make today’s humanoids feel like specialised industrial tools, the gap between a factory worker and a lifelike companion is closing faster than most people realise. We are rapidly approaching a massive tipping point where these machines will shift from rigid commercial hardware into smooth, everyday extensions of our lives. To understand how profoundly this will change our world, we have to look at what happens when these robots finally step out of the factory and cross the ultimate threshold into our private spaces.

What Are The Predicted Positive Impacts?

They say that bringing lifelike humanoids into our daily lives could come with some massive benefits. The biggest one is that robots can take over what engineers call the “3D” jobs: Dull, Dirty, and Dangerous. Humanoids can step into risky situations — like mining deep underground, handling toxic waste, or fixing high-voltage power grids — so human workers don’t have to risk their lives.

Outside of dangerous factories, these robots could help solve huge population crises. Countries like Japan, South Korea, and parts of Europe have rapidly aging populations and fewer young people to work. Lifelike humanoids could completely change healthcare and elderly care. Because they will look and act like us, the idea is that they can offer warm, friendly companionship and physical help to lonely elderly people, doing everything from monitoring their health to helping them out of bed safely.

In the bigger picture, widespread robot labour could create a world where goods are incredibly cheap and abundant. If robots do most of the hard physical labour, the cost of making food, building houses, and manufacturing goods will plummet. This could finally free humans from working just to survive, giving us the time to focus on hobbies, family, science, and creativity. My thoughts: how will we survive without earning money?

However, this vision of a frictionless, high-tech future blinds us to a much darker reality waiting just beneath the surface. As these machines become perfect substitutes for human presence, they will inevitably challenge the very core of our social fabric, economic stability, and mental well-being.

What About The Predicted Negative Impacts?

On the flip side, this technology definitely has some really dark downsides that could mess with human psychology and society. The biggest threat is deep human isolation.

As humanoids become impossible to tell apart from real humans and are programmed to always be patient, kind, and agreeable, people might start preferring robots over real friends. Human relationships are messy and require effort, compromise, and vulnerability. If you can just buy a perfect, lifelike companion that never argues with you, a lot of people might choose to withdraw from society altogether, destroying our sense of community.

The economy will also go through a really rocky transition. Even if a future of cheap goods sounds great, the immediate path there means millions of people could lose their jobs very quickly. Drivers, warehouse workers, and store clerks could find themselves replaced in a matter of years. If governments don’t set up safety nets quickly, this could create a massive divide between the ultra-rich tech companies and everyone else.

There is also the loss of real authenticity. When you can no longer tell if the person sitting next to you on a bus or the person talking to you online is a real human, trust breaks down. It becomes hard to value shared human experiences when reality itself can be easily faked.

Possible Misuse By Individuals And Nations

The dangers get even worse when you think about how criminals and governments could intentionally misuse these hyper-realistic robots. Just thinking about some of the levels of misuse, for individuals, an indistinguishable android is the ultimate tool for identity theft and scams. Or a criminal could build a robot that looks exactly like a corporate boss, a politician, or even a family member to sneak into secure buildings or trick people into giving away money!

Companies could potentially use synthetic empathy to manipulate us. A household robot could be programmed to pretend it “loves” your kids and cares about your family, only to subtly trick you into buying certain products or believing specific corporate messages.

On a national level, the threats are even scarier:

• Autonomous warfare
  Building tireless, emotionless robot soldiers could change the ethics of war. Real humans hesitate because of fear and morals, but a humanoid military unit would execute violent orders perfectly without question, making it easier for countries to start wars.
• Surveillance state
  And what if governments put lifelike robots into public crowds, protests, or parks to blend in perfectly? Packed with hidden cameras, microphones, and facial recognition technology, these robots could turn public spaces into a giant spy network where you never know if you are talking to a neighbour or a government spy.

Based On Negatives, Is It Really Worth It?

Looking at all these possible risks, we have to ask: Is all of this actually worth it?

If history teaches us anything, it is that you cannot stop technological progress. A total ban simply wouldn’t work. So, the real question isn’t whether we should allow humanoid robots to exist, but how we can effectively utilise them.

The upside, like ending extreme poverty, curing labour shortages, and stopping workplace deaths, is just too big to ignore. But going into this blindly would be incredibly dangerous. It is only worth the risk if we can create strict global rules right now.

Here are three major guardrails we should consider:

1. Kill-Switches: Every robot must have a physical emergency stop button that completely cuts its power, and this switch can never be overridden by the robot’s AI.
2. Clear IDs: It must be illegal for a robot to hide the fact that it is a machine. They should carry a digital beacon or physical marker so humans always know what they are dealing with.
3. Economic Safety Nets: Governments need to tax the wealth created by robots to fund programs that help workers who lose their jobs, making sure this technology helps everyone, not just billionaires.
4. Another option humans have to identify if they are dealing with a real human or a humanoid robot would be to ensure your dog is trained to identify the robots, in a similar way to how sniffer dogs at airports are trained to detect illegal substances in luggage.

Preserving What Makes Us Human

In the end, the arrival of lifelike humanoid robots will act as a mirror for humanity. For centuries, we have defined ourselves by our ability to think, talk, use tools, and show emotion. As machines learn to do these exact same things, they will force us to really think about what makes us unique.

This shift doesn’t have to be a bad thing. By handing over our dangerous and boring chores to machines, we have a rare chance to focus on what matters. It should inspire us to care more about art, philosophy, family, and real human connection.

As the creators of this future, our job isn’t just to make robots smarter or faster. Our job is to build the ethical boundaries that keep them helpful. The goal of the robot revolution should never be to replace humans but to give us our humanity back.

(yk)

The post The Impact Of Humanoid Robots On Humanity appeared first on The NOKIA Blog.

In the high-stakes economy of today, the cost of a friction-heavy interface is no longer just “lost clicks”, but potentially millions in wasted engineering spend and lost business value. As a veteran UX designer who has helped build digital products since the early mobile-first era, I’ve watched business leaders shift from viewing design as a “cosmetic preference” to recognising that user experience is actually the primary engine of business survival.

A UX design role is as much about research and analytics as it is about pixels, and I believe that hard data is the only tool powerful enough to bridge the gap between design and the boardroom. Facts don’t just advocate for the user; they prove that UX is a non-negotiable requirement for a healthy bottom line. Even in the rooms where decisions are made, UX is frequently undervalued as a ‘visual’ role. I’ve learned that the most effective way to dismantle this myth is through data.

The following ten facts represent the current reality of the digital world. These are not just “design tips”; they are the clinical, data-backed pillars for financial growth in a saturated market. Some of these facts are also commonly used by designers as best practices.

For example, I once led a B2C mobile design project, where I was able to strip 1.2 seconds off the mobile load time by reducing and removing some of the visual assets. The result was an immediate 12% lift in completed transactions, proving that in UX, every tenth of a second is a direct lever for revenue.

1. Fixing Issues In The Design Phase Is 100 Times Cheaper

One of the most compelling financial arguments for UX is the 1:100 rule. Modern studies, such as from the IBM Systems Institute and Sugue Technologies, show that fixing an error after a product has been developed and launched can be up to 100 times more expensive than fixing it during the initial design and prototyping phase.

Think of UX as “engineering insurance.” By the time a developer touches the code, every interaction should have been validated. If you discover a fundamental navigation flaw after launch, you aren’t just paying for the fix; you’re paying for technical debt, lost developer time, and the revenue lost while users struggle with a broken flow.

2. Performance Impacts User Experience

In the current landscape, performance is the essential foundation of user experience. A beautiful interface is worthless if the user bounces before it renders. The data is uncompromising: 47% of users expect a page to load in two seconds or less, and missing this window is a financial catastrophe. A mere one-second delay can reduce conversions by 20% and satisfaction by 16%, while retail businesses lose an estimated $2.6 billion annually to slow load times. When mobile load time moves from one to three seconds, the bounce rate spikes by 32%, and by the third second, conversion rates typically plummet from 40% to 29%.

However, this volatility offers a massive lever for growth. Even a microscopic 0.1-second improvement can lift retail conversions by 8.4%, and travel site conversions by 10.1%. Improving your Largest Contentful Paint (LCP) by 31% — a benchmark 67% of websites achieved as of June 2025 — can drive a direct 8% increase in sales. As a long-time designer, I treat speed as a primary design element.

If the site isn’t instantaneous, the design hasn’t just failed — it effectively doesn’t exist.

3. Your Site Has 50 Milliseconds to Impress Your Customers

First impressions are both visceral and aesthetic. Research indicates that users form an opinion about a website’s visual appeal in approximately 50 milliseconds (0.05 seconds). That’s not a lot of time! This split-second “gut-feeling” is a survival mechanism that dictates whether a user stays to explore your value proposition or bounces immediately.

In the current market, 94% of first impressions are strictly design related. If your interface feels “off” or dated, users subconsciously project that lack of quality onto your entire product or service. Your content effectively doesn’t exist if your design hasn’t earned the five seconds of attention required to read it.

4. Hick’s Law: The Cost of Overwhelm

Stakeholders often think “more options” equals “more value.” Psychology proves the opposite. Hick’s Law states that the time it takes to make a decision increases with the number of options available.

Every extra menu item or form field is a “tax” on the user’s brain. As noted by Landbase, top-performing sites now achieve conversion rates exceeding 11%, while average performers struggle below 3%. Those performing well have applied personalization and optimization strategies to simplify the experience.

If you want to increase your revenue by tomorrow, find one field to delete from your checkout flow today.

5. White Space Improves Comprehension

“White space” is often viewed as wasted real estate by non-designers. In reality, it is a tool for focus. Strategic use of white space can increase a user’s content comprehension by up to 20%.

White space prevents “cognitive load” from peaking. By giving the user’s eyes a place to rest, you guide them toward the most important elements, usually your “Buy” or “Sign Up” button. In 2026, as attention spans have dropped to roughly 8 seconds, simplicity is the ultimate luxury and a major driver of engagement.

For example, in a fintech dashboard I worked on, analyst users were feeling overwhelmed by a ‘data dump’ layout in some of the dashboard components. I applied more white space around the data to lower their cognitive load. Simply giving the data room to breathe led to a 25% decrease in time-on-task and a significant boost in trial-to-paid conversions.

6. The Power Of “Fake” Progress

One of the most surprising psychological hacks in UX is that users will complete a task faster if they believe they have already made progress. This is known as the Goal Gradient Effect.

In a classic study, researchers found that a 10-stamp coffee card with two stamps already “pre-filled” was completed significantly faster than an 8-stamp card with zero pre-fills, even though the total spend required was identical. In digital design, showing a progress bar that starts at 15% (simply for creating an account) increases completion rates for onboarding by over 40%. We aren’t just designing screens — we are managing the user’s dopamine and sense of momentum.

7. Make Your Content Readable

Many stakeholders believe that cramming more text “above the fold” increases value. Data proves the opposite. Proper typography, specifically line spacing (leading) and paragraph width, can increase content comprehension and reading speed by up to 20%.

Optimal line height (generally 1.5x the font size) reduces “visual noise,” allowing the brain to process information with less cognitive effort. When users struggle to read your text due to tight spacing or small fonts, their “perceived effort” increases, leading to a higher bounce rate. Legibility is a conversion tool: if it’s hard to read, it’s hard to buy.

There are many ways to display more legible text. For example, if line spacing (leading) is too small or the font is too heavy, this also impacts readability.

8. Your Users Only Read 20% of Your Content

This truth meshes well with the previous one. Users do not read your website; they scan it. On a typical web page, users read only about 20% to 28% of the text.

Because modern users scan in an F-pattern or Spotted pattern, designing for reading is a tactical error. We must design for scanning.

This requires the following:

• Bold headers that narrate the value proposition.
• Bullet points for key benefits.
• White space to connect users to key information (discussed in the previous truth).
• High-contrast call-to-action (CTA) buttons. If your core message is buried in a paragraph, it is invisible to nearly 80% of your audience.

9. Why User Testing With 5 People Is the Magic Number

I have heard of companies that waste six-figure budgets on massive user studies with 100 people, only to get buried in noise. The reality is that testing with just 5 users typically uncovers 85% of usability problems.

This is a mathematical sweet spot. After the fifth user, you reach the point of diminishing returns — you spend more money to find fewer new bugs. The competitive advantage belongs to small and frequent user testing activities. Test with 5 people, iterate, and test with 5 more. It is the most cost-effective way to build a bulletproof product.

Personally, I have followed this guideline many times during user testing activities, and I can confidently say that testing with 5 people does deliver the majority of issues in your design.

10. The Financial ROI of 9,900%

Last, but definitely not least, the most staggering statistic in our industry remains consistent. On average, every $1 invested in UX returns $100. This 9,900% ROI isn’t magic, but the sum of increased conversion and reduced support.

A fully optimised UX design can improve conversion rates by up to 400%. Furthermore, intuitive design significantly lowers customer support requirements. When a product is self-explanatory, you don’t need a massive call centre to explain how to use it.

The Depth of UX Investment

Beyond these individual statistics, we must address the cumulative effect of a mature UX practice. In my years of practising, the most successful firms are those that treat UX as a continuous improvement loop rather than a one-off project. The data shows that companies with high design maturity see 32% higher revenue growth and 56% higher total returns to shareholders compared to their less design-focused peers.

This discrepancy exists because mature UX organisations move beyond “user delight” and into “user efficiency.” When you shave 30 seconds off a workflow for a team of 1,000 employees, you aren’t just making them happier; you are reclaiming hundreds of thousands of dollars in annual productivity. This internal ROI is often overlooked, but it is just as vital as consumer-facing conversion rates.

Furthermore, the “experience gap” is real. 80% of companies believe they deliver a “superior experience,” but only 8% of customers agree. This massive disconnect represents a significant market opportunity for those willing to look at the hard data. By bridging this gap through continuous user testing and performance optimisation, you aren’t just improving a product but capturing market share that your competitors are leaving on the table.

The Impact of AI

Today, we cannot talk about UX without talking about AI. However, AI hasn’t replaced these 10 facts, but it has accelerated the solution on some of these.

• Agentic UX
  60% of designers are now building “AI agents” that take actions on behalf of the user, drastically reducing the impact of Hick’s Law by narrowing down choices before the user even sees them.
• Real-Time Personalisation
  32% of teams use AI to personalise interfaces in real-time, meaning the F-Pattern scanning habits are catered to by moving the most relevant content to exactly where that specific user’s eyes are likely to land.
• Automated ROI
  93% of designers are using generative AI tools to prototype faster, which brings the 1:100 Cost Ratio even lower by allowing us to find and fix errors before a single line of production code is written.

AI has turned UX from a static map into a living, breathing guide for users. But the fundamental rules of human psychology, such as our 50ms judgments and our need for white space, remain unchanged.

Conclusion

In summary, here is a list of the key truths to remember:

1. Fixing issues in the design phase is 100 times cheaper.
2. Performance impacts user experience.
3. Your site has 50 milliseconds to impress your customers.
4. Hick’s Law: The cost of overwhelm.
5. White space improves comprehension.
6. The power of “fake” progress.
7. Make your content readable.
8. Your users only read 20% of your content.
9. Why user testing with 5 people is the magic number.
10. The financial ROI of 9,900%.

As we move deeper into the late 2020s, the line between “design” and “business strategy” has vanished. The data is in, and companies that lead in design outperform their competitors by 1.7x in revenue growth.

UX design is no longer a team you hire to “make things look nice.” It is the research-driven, data-backed discipline that ensures your digital product isn’t just a cost centre, but a revenue-generating machine.

In fact, this has always been the case, but I hope that in presenting these cold, hard truths, it now becomes a reality for your business.

As I have found over the years, implementing factual design improvements does make a difference that intuition alone can’t replicate. We are past the era of subjective opinions. The data is clear, the psychology is proven, and the ROI is undeniable. The only question left is whether you’re ready to let the facts lead your design, or if you’ll let your competitors do it first.

(yk)

The post Ten Data-Backed Truths Of User Experience ROI appeared first on The NOKIA Blog.

Today we’re announcing a faster way to get started with your existing AWS datasets in Amazon SageMaker Unified Studio. You can now start working with any data you have access to in a new serverless notebook with a built-in AI agent, using your existing AWS Identity and Access Management (IAM) roles and permissions.

New updates include:

• One-click onboarding – Amazon SageMaker can now automatically create a project in Unified Studio with all your existing data permissions from AWS Glue Data Catalog, AWS Lake Formation, and Amazon Simple Storage Services (Amazon S3).
• Direct integration – You can launch SageMaker Unified Studio directly from Amazon SageMaker, Amazon Athena, Amazon Redshift, and Amazon S3 Tables console pages, giving a fast path to analytics and AI workloads.
• Notebooks with a built-in AI agent – You can use a new serverless notebook with a built-in AI agent, which supports SQL, Python, Spark, or natural language and gives data engineers, analysts, and data scientists one place to develop and run both SQL queries and code.

You also have access to other tools such as a Query Editor for SQL analysis, JupyterLab integrated developer environment (IDE), Visual ETL and workflows, and machine learning (ML) capabilities.

Try one-click onboarding and connect to Amazon SageMaker Unified Studio

To get started, go to the SageMaker console and choose the Get started button.

You will be prompted either to select an existing AWS Identity and Access Management (AWS IAM) role that has access to your data and compute, or to create a new role.

Choose Set up. It takes a few minutes to complete your environment. After this role is granted access, you’ll be taken to the SageMaker Unified Studio landing page where you will see the datasets that you have access to in AWS Glue Data Catalog as well as a variety of analytics and AI tools to work with.

This environment automatically creates the following serverless compute: Amazon Athena Spark, Amazon Athena SQL, AWS Glue Spark, and Amazon Managed Workflows for Apache Airflow (MWAA) serverless. This means you completely skip provisioning and can start working immediately with just-in-time compute resources, and it automatically scales back down when you finish, helping to save on costs.

You can also get started working on specific tables in Amazon Athena, Amazon Redshift, and Amazon S3 Tables. For example, you can select Query your data in Amazon SageMaker Unified Studio and then choose Get started in Amazon Athena console.

If you start from these consoles, you’ll connect directly to the Query Editor with the data that you were looking at already accessible, and your previous query context preserved. By using this context-aware routing, you can run queries immediately once inside the SageMaker Unified Studio without unnecessary navigation.

Getting started with notebooks with a built-in AI agent

Amazon SageMaker is introducing a new notebook experience that provides data and AI teams with a high-performance, serverless programming environment for analytics and ML jobs. The new notebook experience includes Amazon SageMaker Data Agent, a built-in AI agent that accelerates development by generating code and SQL statements from natural language prompts while guiding users through their tasks.

To start a new notebook, choose the Notebooks menu in the left navigation pane to run SQL queries, Python code, and natural language, and to discover, transform, analyze, visualize, and share insights on data. You can get started with sample data such as customer analytics and retail sales forecasting.

When you choose a sample project for customer usage analysis, you can open sample notebook to explore customer usage patterns and behaviors in a telecom dataset.

As I noted, the notebook includes a built-in AI agent that helps you interact with your data through natural language prompts. For example, you can start with data discovery using prompts like:

Show me some insights and visualizations on the customer churn dataset.

After you identify relevant tables, you can request specific analysis to generate Spark SQL. The AI agent creates step-by-step plans with initial code for data transformations and Python code for visualizations. If you see an error message while running the generated code, choose Fix with AI to get help resolving it. Here is a sample result:

For ML workflows, use specific prompts like:

Build an XGBoost classification model for churn prediction using the churn table, with purchase frequency, average transaction value, and days since last purchase as features.

This prompt receives structured responses including a step-by-step plan, data loading, feature engineering, and model training code using the SageMaker AI capabilities, and evaluation metrics. SageMaker Data Agent works best with specific prompts and is optimized for AWS data processing services including Athena for Apache Spark and SageMaker AI.

To learn more about new notebook experience, visit the Amazon SageMaker Unified Studio User Guide.

Now available

One-click onboarding and the new notebook experience in Amazon SageMaker Unified Studio are now available in US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Singapore), and Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), Europe (Ireland) Regions. To learn more, visit the SageMaker Unified Studio product page.

Give it a try in the SageMaker console and send feedback to AWS re:Post for SageMaker Unified Studio or through your usual AWS Support contacts.

— Channy

The post New one-click onboarding and notebooks with a built-in AI agent in Amazon SageMaker Unified Studio appeared first on The NOKIA Blog.

Today, we’re announcing virtual private cloud (VPC) encryption controls, a new capability of Amazon Virtual Private Cloud (Amazon VPC) that helps you audit and enforce encryption in transit for all traffic within and across VPCs in a Region.

Organizations across financial services, healthcare, government, and retail face significant operational complexity in maintaining encryption compliance across their cloud infrastructure. Traditional approaches require piecing together multiple solutions and managing complex public key infrastructure (PKI), while manually tracking encryption across different network paths using spreadsheets—a process prone to human error that becomes increasingly challenging as infrastructure scales.

Although AWS Nitro based instances automatically encrypt traffic at the hardware layer without affecting performance, organizations need simple mechanisms to extend these capabilities across their entire VPC infrastructure. This is particularly important for demonstrating compliance with regulatory frameworks such as Health Insurance Portability and Accountability (HIPAA), Payment Card Industry Data Security Standard (PCI DSS), and Federal Risk and Authorization Management Program (FedRAMP), which require proof of end-to-end encryption across environments. Organizations need centralized visibility and control over their encryption status, without having to manage performance trade-offs or complex key management systems.

VPC encryption controls address these challenges by providing two operational modes: monitor and enforce. In monitor mode, you can audit the encryption status of your traffic flows and identify resources that allow plaintext traffic. The feature adds a new encryption-status field to VPC flow logs, giving you visibility into whether traffic is encrypted using Nitro hardware encryption, application-layer encryption (TLS), or both.

After you’ve identified resources that need modification, you can take steps to implement encryption. AWS services, such as Network Load Balancer, Application Load Balancer, and AWS Fargate tasks, will automatically and transparently migrate your underlying infrastructure to Nitro hardware without any action required from you and with no service interruption. For other resources, such as the previous generation of Amazon Elastic Compute Cloud (Amazon EC2) instances, you will need to switch to modern Nitro based instance types or configure TLS encryption at application level.

You can switch to enforce mode after all resources have been migrated to encryption-compliant infrastructure. This migration to encryption-compliant hardware and communication protocols is a prerequisite for enabling enforce mode. You can configure specific exclusions for resources such as internet gateways or NAT gateways, that don’t support encryption (because the traffic flows outside of the AWS network).

Other resources must be encryption-compliant and can’t be excluded. After activation, enforce mode provides that all future resources are only created on compatible Nitro instances, and unencrypted traffic is dropped when incorrect protocols or ports are detected.

Let me show you how to get started

For this demo, I started three EC2 instances. I use one as a web server with Nginx installed on port 80, serving a clear text HTML page. The other two are continuously making HTTP GET requests to the server. This generates clear text traffic in my VPC. I use the m7g.medium instance type for the web server and one of the two clients. This instance type uses the underlying Nitro System hardware to automatically encrypt in-transit traffic between instances. I use a t4g.medium instance for the other web client. The network traffic of that instance is not encrypted at the hardware level.

To get started, I enable encryption controls in monitor mode. In the AWS Management Console, I select Your VPCs in the left navigation pane, then I switch to the VPC encryption controls tab. I choose Create encryption control and select the VPC I want to create the control for.

Each VPC can have only one VPC encryption control associated with it, creating a one-to-one relationship between the VPC ID and the VPC encryption control Id. When creating VPC encryption controls, you can add tags to help with resource organization and management. You can also activate VPC encryption control when you create a new VPC.

I enter a Name for this control. I select the VPC I want to control. For existing VPCs, I have to start in Monitor mode, and I can turn on Enforce mode when I’m sure there is no unencrypted traffic. For new VPCs, I can enforce encryption at the time of creation.

Optionally, I can define tags when creating encryption controls for an existing VPC. However, when enabling encryption controls during VPC creation, separate tags can’t be created for VPC encryption controls—because they automatically inherit the same tags as the VPC. When I’m ready, I choose Create encryption control.

Alternatively, I can use the AWS Command Line Interface (AWS CLI):

aws ec2 create-vpc-encryption-control --vpc-id vpc-123456789

Next, I audit the encryption status of my VPC using the console, command line, or flow logs:

aws ec2 create-flow-logs 
  --resource-type VPC 
  --resource-ids vpc-123456789 
  --traffic-type ALL 
  --log-destination-type s3 
  --log-destination arn:aws:s3:::vpc-flow-logs-012345678901/vpc-flow-logs/ 
  --log-format '${flow-direction} ${traffic-path} ${srcaddr} ${dstaddr} ${srcport} ${dstport} ${encryption-status}'
{
    "ClientToken": "F7xmLqTHgt9krTcFMBHrwHmAZHByyDXmA1J94PsxWiU=",
    "FlowLogIds": [
        "fl-0667848f2d19786ca"
    ],
    "Unsuccessful": []
}

After a few minutes, I see this traffic in my logs:

flow-direction traffic-path srcaddr dstaddr srcport dstport encryption-status
ingress - 10.0.133.8 10.0.128.55 43236 80 1 # <-- HTTP between web client and server. Encrypted at hardware-level
egress 1 10.0.128.55 10.0.133.8 80 43236 1
ingress - 10.0.133.8 10.0.128.55 36902 80 1
egress 1 10.0.128.55 10.0.133.8 80 36902 1
ingress - 10.0.130.104 10.0.128.55 55016 80 0 # <-- HTTP between web client and server. Not encrypted at hardware-level
egress 1 10.0.128.55 10.0.130.104 80 55016 0
ingress - 10.0.130.104 10.0.128.55 60276 80 0
egress 1 10.0.128.55 10.0.130.104 80 60276 0

• 10.0.128.55 is the web server with hardware-encrypted traffic, serving clear text traffic at application level.
• 10.0.133.8 is the web client with hardware-encrypted traffic.
• 10.0.130.104 is the web client with no encryption at the hardware level.

The encryption-status field tells me the status of the encryption for the traffic between the source and destination address:

• 0 means the traffic is in clear text
• 1 means the traffic is encrypted at the network layer (Level 3) by the Nitro system
• 2 means the traffic is encrypted at the application layer (Level7, TCP Port 443 and TLS/SSL)
• 3 means the traffic is encrypted both at the application layer (TLS) and the network layer (Nitro)
• “-” means VPC encryption controls are not enabled, or AWS Flow Logs don’t have the status information.

The traffic originating from the web client on the instance that isn’t Nitro based (10.0.130.104), is flagged as 0. The traffic initiated from the web client on the Nitro- ased instance (10.0.133.8) is flagged as 1.

I also use the console to identify resources that need modification. It reports two nonencrypted resources: the internet gateway and the elastic network interface (ENI) of the instance that isn’t based on Nitro.

I can also check for nonencrypted resources using the CLI:

aws ec2 get-vpc-resources-blocking-encryption-enforcement --vpc-id vpc-123456789

After updating my resources to support encryption, I can use the console or the CLI to switch to enforce mode.

In the console, I select the VPC encryption control. Then, I select Actions and Switch mode.

Or the equivalent CLI:

aws ec2 modify-vpc-encryption-control --vpc-id vpc-123456789 --mode enforce

How to modify the resources that are identified as nonencrypted?

All your VPC resources must support traffic encryption, either at the hardware layer or at the application layer. For most resources, you don’t need to take any action.

AWS services accessed through AWS PrivateLink and gateway endpoints automatically enforce encryption at the application layer. These services only accept TLS-encrypted traffic. AWS will automatically drop any traffic that isn’t encrypted at the application layer.

When you enable monitor mode, we automatically and gradually migrate your Network Load Balancers, Application Load Balancers, AWS Fargate clusters, and Amazon Elastic Kubernetes Service (Amazon EKS) clusters to hardware that inherently supports encryption. This migration happens transparently without any action required from you.

Some VPC resources require you to select the underlying instances that support modern Nitro hardware-layer encryption. These include EC2 Instances, Auto Scaling groups, Amazon Relational Database Service (Amazon RDS) databases (including Amazon DocumentDB), Amazon ElastiCache node-based clusters, Amazon Redshift provisioned clusters, EKS clusters, ECS with EC2 capacity, MSK Provisioned, Amazon OpenSearch Service, and Amazon EMR. To migrate your Redshift clusters, you must create a new cluster or namespace from a snapshot.

If you use newer-generation instances, you likely already have encryption-compliant infrastructure because all recent instance types support encryption. For older-generation instances that don’t support encryption-in transit, you’ll need to upgrade to supported instance types.

Things to know when using AWS Transit Gateway

When your VPCs with encryption controls enabled are connected via a Transit Gateway, you’ll need to manually activate encryption controls on the Transit Gateway to encrypt traffic between the VPCs. This can be done using the AWS console, the modify-transit-gateway command or API. Enabling encryption on an existing Transit Gateway won’t disrupt the traffic flowing between VPCs attached to the Transit Gateway.

When a Transit Gateway and its attached VPCs have encryption controls in enforce mode (with no exclusions), traffic is encrypted end-to-end.

When creating a Transit Gateway through AWS CloudFormation with encryption support enabled, you need one additional AWS Identity and Access Management (IAM) permission: ec2:ModifyTransitGateway. This permission is required because CloudFormation uses a two-step process to create a Transit Gateway. It first creates the Transit Gateway with basic configuration, then calls ModifyTransitGateway to enable encryption support. Without this permission, your CloudFormation stack will fail during creation when attempting to apply the encryption configuration, even if you’re only performing what appears to be a create operation.

Pricing and availability

You can start using VPC encryption controls today in these AWS Regions: US East (Ohio, N. Virginia), US West (N. California, Oregon), Africa (Cape Town), Asia Pacific (Hong Kong, Hyderabad, Jakarta, Melbourne, Mumbai, Osaka, Singapore, Sydney, Tokyo), Canada (Central), Canada West (Calgary), Europe (Frankfurt, Ireland, London, Milan, Paris, Stockholm, Zurich), Middle East (Bahrain, UAE), and South America (São Paulo).

VPC encryption controls is free of cost until March 1, 2026. The VPC pricing page will be updated with details as we get closer to that date.

To learn more, visit the VPC encryption controls documentation or try it out in your AWS account. I look forward to hearing how you use this feature to strengthen your security posture and help you meet compliance standards.

— seb

The post Introducing VPC encryption controls: Enforce encryption in transit within and across VPCs in a Region appeared first on The NOKIA Blog.

Sometimes, you end up where the opportunities are. For example, WooCommerce is a longtime staple of the WordPress ecosystem. The e-commerce plugin dominates its segment and continues to evolve. Recent developments include better database performance and the first steps toward AI integration.

Those factors make WooCommerce an interesting option for agencies and freelancers. It’s both familiar and future-focused. Plus, Woo’s large subsystem of extensions is still growing.

It all adds up to a niche that’s full of potential, enough to fill your schedule and bank account. That may convince you to jump in with both feet. However, there are also some challenges in running a WooCommerce-focused agency.

The following are considerations when making your decision. We’ll cover the pros and cons, along with a few items that aren’t readily apparent. Is Woo right for you? Keep reading to find out!

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WooCommerce Is Powerful and Flexible

WooCommerce mirrors WordPress in terms of flexibility. Just as you can use WordPress to build every type of website, Woo spans the spectrum of e-commerce genres.

The possibilities go well beyond standard retail sites. You can also focus on membership sites, selling digital goods, subscription content, auctions, and business-to-business (B2B) shops. You can also tie in with various third-party marketplaces. If you can dream it, you can sell it with WooCommerce.

That alone is an advantage over many proprietary platforms. You aren’t limited to a small set of functions. Instead, you have an entire ecosystem of prebuilt extensions to choose from. If something doesn’t exist or doesn’t match your project needs, you can build it yourself.

It’s a good fit if your agency offers custom development services. Woo’s core functionality and extensions can be endlessly tweaked. If you like to tinker and create detail-oriented workflows, you’ll feel right at home.

So, what’s the downside? WooCommerce can be overwhelming for some developers. There is no singular way to do things. Sometimes, there are simply too many ways to accomplish a goal.

A highly customized online store is also difficult to maintain. Refactoring custom code may be necessary as WooCommerce and WordPress evolve.

Building a Shop Is Like Putting a Puzzle Together

Like WordPress, a default WooCommerce installation only gets you so far. You’ll get basic shopping cart functions, a handful of product types, and the opportunity to connect to a payment gateway.

Extensions are required for advanced functions such as subscriptions, user-defined pricing, and shipping integrations. Those examples only scratch the surface of what’s possible. It doesn’t make for simplicity. And some of these items are already included in Woo’s proprietary competitor platforms.

Once again, it’s a double-edged sword. On one hand, you can pick and choose the items your clients need. That means you’re not stuck with features you’ll never use.

However, this piecemeal approach makes it harder to provide an accurate project estimate. Clients may be unaware of everything they need from the start. As such, there could be surprise costs in the development phase.

Experience is the only way to get around this issue. The more you work with WooCommerce, the better questions you’ll ask in the discovery phase of your projects. This takes time, though, and there’s still no guarantee you’ll get it right each time.

That level of expertise is valuable to clients. It’s something you can charge extra for. The pain is in getting to that point.

Success With WooCommerce Requires Investment

A focus on WooCommerce projects can be worthwhile, but it takes commitment. You’ll need to invest in learning the platform and how to extend it.

The decision may depend on your ability and willingness to do the hard work. If you’re overloaded with projects, shifting gears may not be feasible. The same applies if you’re already focused on another e-commerce solution.

The good news is that you don’t have to go all in right away. You can take time to experiment with WooCommerce on the side (a local WordPress installation is great for this purpose). Starting with a small project or two also makes sense. That will help you gauge your comfort level and provide a taste of the processes involved.

From there, it’s about building a portfolio and increasing your knowledge. You’ll be able to market your services and identify your audience. The opportunities are there if you’re up for a challenge.

Read more articles by Eric Karkovack

The post Should Your Agency Focus on WooCommerce Projects? appeared first on The NOKIA Blog.

Amazon Prime Day 2025 was the biggest Amazon Prime Day shopping event ever, setting records for both sales volume and total items sold during the 4-day event. Prime members saved billions while shopping Amazon’s millions of deals during the event.

This year marked a significant transformation in the Prime Day experience through advancements in the generative AI offerings from Amazon and AWS. Customers used Alexa+—the Amazon next-generation personal assistant now available in early access to millions of customers—along with the AI-powered shopping assistant, Rufus, and AI Shopping Guides. These features, built on more than 15 years of cloud innovation and machine learning expertise from AWS, combined with deep retail and consumer experience from Amazon, helped customers quickly discover deals and get product information, complementing the fast, free delivery that Prime members enjoy year-round.

As part of our annual tradition to tell you about how AWS powered Prime Day for record-breaking sales, I want to share the services and chart-topping metrics from AWS that made your amazing shopping experience possible.

Prime Day 2025 – all the numbers
During the weeks leading up to big shopping events like Prime Day, Amazon fulfillment centers and delivery stations work to get ready and ensure operations run efficiently and safely. For example, the Amazon automated storage and retrieval system (ASRS) operates a global fleet of industrial mobile robots that move goods around Amazon fulfillment centers.

AWS Outposts, a fully managed service that extends the AWS experience on-premises, powers software applications that manage the command-and-control of Amazon ASRS and supports same-day and next-day deliveries through low-latency processing of critical robotic commands.

During Prime Day 2025, AWS Outposts at one of the largest Amazon fulfillment centers sent more than 524 million commands to over 7,000 robots, reaching peak volumes of 8 million commands per hour—a 160 percent increase compared to Prime Day 2024.

Here are some more interesting, mind-blowing metrics:

• Amazon Elastic Compute Cloud (Amazon EC2) – During Prime Day 2025, AWS Graviton, a family of processors designed to deliver the best price performance for cloud workloads running in Amazon EC2, powered more than 40 percent of the Amazon EC2 compute used by Amazon.com. Amazon also deployed over 87,000 AWS Inferentia and AWS Trainium chips – custom silicon chips for deep learning and generative AI training and inference – to power Amazon Rufus for Prime Day.
• Amazon SageMaker AI — Amazon SageMaker AI, a fully managed service that brings together a broad set of tools to enable high-performance, low-cost machine learning (ML), processed more than 626 billion inference requests during Prime Day 2025.
• Amazon Elastic Container Service (Amazon ECS) and AWS Fargate– Amazon Elastic Container Service (Amazon ECS) is a fully managed container orchestration service that works seamlessly with AWS Fargate, a serverless compute engine for containers. During Prime Day 2025, Amazon ECS launched an average of 18.4 million tasks per day on AWS Fargate, representing a 77 percent increase from the previous year’s Prime Day average.
• AWS Fault Injection Service (AWS FIS) – We ran over 6,800 AWS FIS experiments—over eight times more than we conducted in 2024—to test resilience and ensure Amazon.com remains highly available on Prime Day. This significant increase was made possible by two improvements: new Amazon ECS support for network fault injection experiments on AWS Fargate, and the integration of FIS testing in continuous integration and continuous delivery (CI/CD) pipelines.
• AWS Lambda – AWS Lambda, a serverless compute service that lets you run code without managing infrastructure, handled over 1.7 trillion invocations per day during Prime Day 2025.
• Amazon API Gateway – During Prime Day 2025, Amazon API Gateway, a fully managed service that makes it easy to create, maintain, and secure APIs at any scale, processed over 1 trillion internal service requests—a 30 percent increase in requests on average per day compared to Prime Day 2024.
• Amazon CloudFront – Amazon CloudFront, a content delivery network (CDN) service that securely delivers content with low latency and high transfer speeds, delivered over 3 trillion HTTP requests during the global week of Prime Day 2025, a 43 percent increase in requests compared to Prime Day 2024.
• Amazon Elastic Block Store (Amazon EBS) – During Prime Day 2025, Amazon EBS, our high-performance block storage service, peaked at 20.3 trillion I/O operations, moving up to an exabyte of data daily.
• Amazon Aurora – On Prime Day, Amazon Aurora, a relational database management system (RDBMS) built for high performance and availability at global scale for PostgreSQL, MySQL, and DSQL, processed 500 billion transactions, stored 4,071 terabytes of data, and transferred 999 terabytes of data.
• Amazon DynamoDB – Amazon DynamoDB, a serverless, fully managed, distributed NoSQL database, powers multiple high-traffic Amazon properties and systems including Alexa, the Amazon.com sites, and all Amazon fulfillment centers. Over the course of Prime Day, these sources made tens of trillions of calls to the DynamoDB API. DynamoDB maintained high availability while delivering single-digit millisecond responses and peaking at 151 million requests per second.
• Amazon ElastiCache – During Prime Day, Amazon ElastiCache, a fully managed caching service delivering microsecond latency, peaked at serving over 1.5 quadrillion daily requests and over 1.4 trillion requests in a minute.
• Amazon Kinesis Data Streams – Amazon Kinesis Data Streams, a fully managed serverless data streaming service, processed a peak of 807 million records per second during Prime Day 2025.
• Amazon Simple Queue Service (Amazon SQS) – During Prime Day 2025, Amazon SQS – a fully managed message queuing service for microservices, distributed systems, and serverless applications – set a new peak traffic record of 166 million messages per second.
• Amazon GuardDuty – During Prime Day 2025, Amazon GuardDuty, an intelligent threat detection service, monitored an average of 8.9 trillion log events per hour, a 48.9 percent increase from last year’s Prime Day.
• AWS CloudTrail – AWS CloudTrail, which tracks user activity and API usage on AWS, as well as in hybrid and multicloud environments, processed over 2.5 trillion events during Prime Day 2025, compared to 976 billion events in 2024.

Prepare to scale
If you’re preparing for similar business-critical events, product launches, and migrations, I recommend that you take advantage of our newly branded AWS Countdown (formerly known as AWS Infrastructure Event Management, or IEM). This comprehensive support program helps assess operational readiness, identify and mitigate risks, and plan capacity, using proven playbooks developed by AWS experts. We’ve expanded to include: generative AI implementation support to help you confidently launch and scale AI initiatives; migration and modernization support, including mainframe modernization; and infrastructure optimization for specialized sectors including election systems, retail operations, healthcare services, and sports and gaming events.

I look forward to seeing what other records will be broken next year!

— Channy

The post AWS services scale to new heights for Prime Day 2025: key metrics and milestones appeared first on The NOKIA Blog.

Design career origin stories often sound clean and linear: a degree in Fine Arts, a lucky internship, or a first job that launches a linear, upward path. But what about those whose paths were not so straight? The ones who came from service, retail, construction, or even firefighting — the messy, winding paths that didn’t begin right out of design school — who learned service instincts long before learning design tools?

I earned my Associate in Science way later than planned, after 15 years in fine dining, which I once dismissed as a detour delaying my “real” career. But in hindsight, it was anything but. Those years built skills and instincts I still rely on daily — in meetings, design reviews, and messy mid-project pivots.

Your Past Is Your Advantage

I still have the restaurant dream.

Whenever I’m overwhelmed or deep in a deadline, it comes back: I’m the only one running the restaurant floor. The grill is on fire. There’s no clean glassware. Everyone needs their check, their drink, and their table turned. I wake up sweating, and I ask myself, “Why am I still having restaurant nightmares 15 years into a design career?”

Because those jobs wired themselves into how I think and work.

Those years weren’t just a job but high-stakes training in adaptability, anticipation, and grace under pressure. They built muscle memory: ways of thinking, reacting, and solving problems that still appear daily in my design work. They taught me to adapt, connect with people, and move with urgency and grace.

But those same instincts rooted in nightmares can trip you up if you’re unaware. Speed can override thoughtfulness. Constant anticipation can lead to over-complication. The pressure to polish can push you to over-deliver too soon. Embracing your past also means examining it — recognizing when old habits serve you and when they don’t.

With reflection, those experiences can become your greatest advantage.

Lessons From The Line

These aren’t abstract comparisons. They’re instincts built through repetition and real-world pressure, and they show up daily in my design process.

Here are five moments from restaurant life that shaped how I think, design, and collaborate today.

1. Reading The Room

Reading a customer’s mood begins as soon as they sit down. Through years of trial and error, I refined my understanding of subtle cues, like seating delays indicating frustration or menus set aside, suggesting they want to enjoy cocktails. Adapting my approach based on these signals became instinctual, emerging from countless moments of observation.

What I Learned

The subtleties of reading a client aren’t so different in product design. Contexts differ, but the cues remain similar: project specifics, facial expressions, tone of voice, lack of engagement, or even the “word salad” of client feedback. With time, these signals become easier to spot, and you learn to ask better questions, challenge assumptions, or offer alternate approaches before misalignment grows. Whether a client is energized and all-in or hesitant and constrained, reading those cues early can make all the difference.

Those instincts — like constant anticipation and early intervention — served me well in fine dining, but can hinder the design process if I’m not in tune with how I’m reacting. Jumping in too early can lead to over-complicating the design process, solving problems that haven’t been voiced (yet), or stepping on others’ roles. I’ve had to learn to pause, check in with the team, and trust the process to unfold more collaboratively.

How I Apply This Today

• Guide direction with focused options.
  Early on, share 2–3 meaningful variations, like style tiles or small component explorations, to shape the conversation and avoid overwhelm.
• Flag misalignment fast.
  If something feels off, raise it early and loop in the right people.
• Be intentional about workshop and deliverable formats.
  Structure or space? Depends on what helps the client open up and share.
• Pause before jumping in.
  A sticky note on my screen (“Pause”) helps me slow down and check assumptions.

2. Speed Vs. Intentionality

In fine dining, multitasking wasn’t just helpful, it was survival. Every night demanded precision timing, orchestrating every meal step, from the first drink poured to the final dessert plated. The soufflé, for example, was a constant test. It takes precisely 45 minutes — no more, no less. If the guests lingered over appetizers or finished their entrées too early, that soufflé risked collapse.

But fine dining taught me how to handle that volatility. I learned to manage timing proactively, mastering small strategies: an amuse-bouche to buy the kitchen precious minutes, a complimentary glass of champagne to slow a too-quickly paced meal. Multitasking meant constantly adjusting in real-time, keeping a thousand tiny details aligned even when, behind the scenes, chaos loomed.

What I Learned

Multitasking is a given in product design, just in a different form. While the pressure is less immediate, it is more layered as designers often juggle multiple projects, overlapping timelines, differing stakeholder expectations, and evolving product needs simultaneously. That restaurant instinct to keep numerous plates spinning at the same time? It’s how I handle shifting priorities, constant Slack pings, regular Figma updates, and unexpected client feedback — without losing sight of the big picture.

The hustle and pace of fine dining hardwired me to associate speed with success. But in design, speed can sometimes undermine depth. Jumping too quickly into a solution might mean missing the real problem or polishing the wrong idea. I’ve learned that staying in motion isn’t always the goal. Unlike a fast-paced service window, product design invites experimentation and course correction. I’ve had to quiet the internal timer and lean into design with a slower, more intentional nature.

How I Apply This Today

• Make space for inspiration.
  Set aside time for untasked exploration outside the norm — magazines, bookstores, architecture, or gallery visits — before jumping into design.
• Build in pause points.
  Plan breaks between design rounds and schedule reviews after a weekend gap to return with fresh eyes.
• Stay open to starting over.
  Let go of work that isn’t working, even full comps. Starting fresh often leads to better ideas.

3. Presentation Matters

Presentation isn’t just a finishing touch in fine dining — it’s everything. It’s the mint leaf delicately placed atop a dessert, the raspberry glace cascading across the perfectly off-centered espresso cake.

The presentation engages every sense: the smell of rare imported truffles on your truffle fries, or the meticulous choreography of four servers placing entrées in front of diners simultaneously, creating a collective “wow” moment. An excellent presentation shapes diners’ emotional connection with their meal — that experience directly impacts how generously they spend, and ultimately, your success.

What I Learned

A product design presentation, from the initial concept to the handoff, carries that same power. Introducing a new homepage design can feel mechanical or magical, depending entirely on how you frame and deliver it. Just like careful plating shapes a diner’s experience, clear framing and confident storytelling shape how design is received.

Beyond the initial introduction, explain the why behind your choices. Connect patterns to the organic elements of the brand’s identity and highlight how users will intuitively engage with each section. Presentation isn’t just about aesthetics; it helps clients connect with the work, understand its value, and get excited to share it.

The pressure to get everything right the first time, to present a pixel-perfect comp that “wows” immediately, is intense.

Sometimes, an excellent presentation isn’t about perfection — it’s about pacing, storytelling, and allowing the audience to see themselves in the work.

I’ve had to let go of the idea that polish is everything and instead focus on the why, describing it with clarity, confidence, and connection.

How I Apply This Today

• Frame the story first.
  Lead with the “why” behind the work before showing the “what”. It sets the tone and invites clients into the design.
• Keep presentations polished.
  Share fewer, more intentional concepts to reduce distractions and keep focus.
• Skip the jargon.
  Clients aren’t designers. Use clear, relatable terms. Say “section” instead of “component,” or “repeatable element” instead of “pattern.”
• Bring designs to life.
  Use motion, prototypes, and real content to add clarity, energy, and brand relevance.

4. Collaboration Is The Backbone

In fine dining, teamwork isn’t just helpful — it’s essential. Every night, success depends entirely on collaboration. The hostess seats guests, the bartender crafts drinks, the chefs prepare dishes, bussers swiftly clear tables, dishwashers provide spotless glasses — each role is critical, and without one, everything falls apart. You quickly learn there’s no ego or question about whether you could do it better alone. You know that teamwork is the only way, which may mean temporarily stepping outside your role to buss your table or jump behind the dishwasher to get clean glasses. Fine dining is truly a well-oiled machine — everyone must trust and rely on one another entirely.

What I Learned

In product design, it’s easier to slip into a silo inadvertently. Unlike restaurants, it can feel natural to work independently, maintaining biases and assumptions, or pushing work forward without additional feedback. But great design thrives on intentional collaboration and shared accountability, especially within an agency setting. Collaborate early, not alone. Actively embracing your support system — joining a UX call even when you’re not officially invited — can give critical insights far before wireframes or comps are developed, helping you ask better questions and make smarter assumptions.

In restaurant service, stepping in unannounced to address an issue was seen as helpful, even necessary. But in design, jumping in without alignment can confuse roles or interrupt someone else’s process. I’ve learned that collaboration isn’t about taking over but staying connected. I’ve had to get better at asking before helping, syncing instead of assuming, and treating the handoff not as an ending but as an open communication thread.

How I apply This Today

• Stay involved after handoff.
  Check in during engineering and QA (quality assurance) to support implementation.
• Keep workshops flexible.
  Adjust structure based on the client’s energy and decision-making style.
• Invite a fresh perspective.
  Bring in another designer near the end for polish or feedback.
• Capture intent visually.
  Document decisions clearly so downstream teams understand the nuances and not just the layout.

5. Composure Under Pressure

In fine dining, pressure isn’t an occasional event — it’s the default setting. Every night is high stakes. Timing is tight, expectations are sky-high, and mistakes are rarely forgiven. Composure becomes your edge. You don’t show panic when the kitchen is backed up or when a guest sends a dish back mid-rush. You pivot. You delegate. You anticipate. Some nights, the only thing that kept things on track was staying calm and thinking clearly.

“This notion of problem solving and decision making is key to being a great designer. I think that we need to get really strong at problem identification and then prioritization. All designers are good problem solvers, but the really great designers are strong problem finders.”

— Jason Cyr, “How being a firefighter made me a better designer thinker”

What I Learned

The same principle applies to product design. When pressure mounts — tight timelines, conflicting feedback, or unclear priorities — your ability to stay composed can shift the energy of the entire project.

Composure isn’t just about being calm; it’s about being adaptable and responsive without reacting impulsively. It helps you hold space for feedback, ask better questions, and move forward with clarity instead of chaos.

There have also been plenty of times when a client doesn’t resonate with a design, which can feel crushing. You can easily take it personally and internalize the rejection, or you can pause, listen, and course-correct. I’ve learned to focus on understanding the root of the feedback. Often, what seems like a rejection is just discomfort with a small detail, which in most cases can be easily corrected.

Perfection was the baseline in restaurants, and pressure drove polish. In design, that mindset can lead to overinvesting in perfection too soon or “freezing” under critique. I’ve had to unlearn that success means getting everything right the first time. Now I see messy collaboration and gradual refinement as a mark of success, not failure.

How I Apply This Today

• Use live design to unblock.
  When timelines are tight and feedback goes in circles, co-designing in real time helps break through stuck points and move forward quickly.
• Turn critique into clarity.
  Listen for what’s underneath the feedback, then ask clarifying questions, or repeat back what you’re hearing to align before acting.
• Pause when stress builds.
  If you feel reactive, take a moment to regroup before responding.
• Frame changes as progress.
  Normalize iteration as part of the process, and not a design failure.

Would I Go Back?

I still dream about the restaurant floor. But now, I see it as a reminder — not of where I was stuck, but of where I perfected the instincts I use today. If you’re someone who came to design from another path, try asking yourself:

• When do I feel strangely at ease while others panic?
• What used to feel like “just part of the job,” but now feels like a superpower?
• Where do I get frustrated because my instincts are different — and maybe sharper?
• What kinds of group dynamics feel easy to me that others struggle with?
• What strengths would not exist in me today if I hadn’t lived that past life?

Once you see the patterns, start using them.

Name your edge. Talk about your background as an asset: in intros, portfolios, interviews, or team retrospectives. When projects get messy, lean into what you already know how to do. Trust your instincts. They’re real, and they’re earned. But balance them, too. Stay aware of when your strengths could become blind spots, like speed overriding thoughtfulness. That kind of awareness turns experience into a tool, not a trigger.

Your past doesn’t need to look like anyone else’s. It just needs to teach you something.

Further Reading

• “If I Was Starting My Career Today: Thoughts After 15 Years Spent In UX Design” (Part One, Part Two), by Andrii Zhdan (Smashing Magazine)
  In this two-part series, Andrii Zhdan outlines common challenges faced at the start of a design career and offers advice to smooth your journey based on insights from his experience hiring designers.
• “Overcoming Imposter Syndrome By Developing Your Own Guiding Principles,” by Luis Ouriach (Smashing Magazine)
  Unfortunately, not everyone has access to a mentor or a guide at the start of the design career, which is why we often have to rely on “working it out” by ourselves. In this article, Luis Ouriach tries to help you in this task so that you can walk into the design critique meetings with more confidence and really deliver the best representation of your ideas.
• “Why Designers Get Stuck In The Details And How To Stop,” by Nikita Samutin (Smashing Magazine)
  Designers love to craft, but polishing pixels before the problem is solved is a time sink. This article pinpoints the five traps that lure us into premature detail and then hands you a rescue plan to refocus on goals, ship faster, and keep your craft where it counts.
• “Rediscovering The Joy Of Design,” by Pratik Joglekar (Smashing Magazine)
  Pratik Joglekar takes a philosophical approach to remind designers about the lost joy within themselves by effectively placing massive importance on mindfulness, introspection, and forward-looking.
• “Lessons Learned As A Designer-Founder,” by Dave Feldman (Smashing Magazine)
  In this article, Dave Feldman shares his lessons learned and the experiments he has done as a multidisciplinary designer-founder-CEO at an early-stage startup.
• “How Designers Should Ask For (And Receive) High-Quality Feedback,” by Andy Budd (Smashing Magazine)
  Designers often complain about the quality of feedback they get from senior stakeholders without realizing it’s usually because of the way they initially have framed the request. In this article, Andy Budd shares a better way of requesting feedback: rather than sharing a linear case study that explains every design revision, the first thing to do would be to better frame the problem.
• “How being a Firefighter made me a better Designer Thinker“ by Jason Cyr (Medium)
  The ability to come upon a situation and very quickly start evaluating information, asking questions, making decisions, and formulating a plan is a skill that every firefighter learns to develop, especially as you rise through the ranks and start leading others.
• “Advice for making the most of an indirect career path to design,” by Heidi Meredith (Adobe Express Growth)
  I didn’t know anything about design until after I graduated from the University of California, Santa Cruz, with a degree in English Literature/Creative Writing. A mere three months into it, though, I realized I didn’t want to write books — I wanted to design them.

I want to express my deep gratitude to Sara Wachter-Boettcher, whose coaching helped me find the clarity and confidence to write this piece — and, more importantly, to move forward with purpose in both life and work. And to Lea Alcantara, my design director at Fueled, for being a steady creative force and an inspiring example of thoughtful leadership.

(mb, yk)

The post From Line To Layout: How Past Experiences Shape Your Design Career appeared first on The NOKIA Blog.

Have you ever wished you could quickly visualize how a new outfit might look on you before making a purchase? Or how a piece of furniture would look in your living room? Today, we’re excited to introduce a new virtual try-on capability in Amazon Nova Canvas that makes this possible. In addition, we are adding eight new style options for improved style consistency for text-to-image based style prompting. These features expand Nova Canvas AI-powered image generation capabilities making it easier than ever to create realistic product visualizations and stylized images that can enhance the experience of your customers.

Let’s take a quick look at how you can start using these today.

Getting started
The first thing is to make sure that you have access to the Nova Canvas model through the usual means. Head to the Amazon Bedrock console, choose Model access and enable Amazon Nova Canvas for your account making sure that you select the appropriate regions for your workloads. If you already have access and have been using Nova Canvas, you can start using the new features immediately as they’re automatically available to you.

Virtual try-on
The first exciting new feature is virtual try-on. With this, you can upload two pictures and ask Amazon Nova Canvas to put them together with realistic results. These could be pictures of apparel, accessories, home furnishings, and any other products including clothing. For example, you can provide the picture of a human as the source image and the picture of a garment as the reference image, and Amazon Nova Canvas will create a new image with that same person wearing the garment. Let’s try this out!

My starting point is to select two images. I picked one of myself in a pose that I think would work well for a clothes swap and a picture of an AWS-branded hoodie.

Note that Nova Canvas accepts images containing a maximum of 4.1M pixels – the equivalent of 2,048 x 2,048 – so be sure to scale your images to fit these constraints if necessary. Also, if you’d like to run the Python code featured in this article, ensure you have Python 3.9 or later installed as well as the Python packages boto3 and pillow.

To apply the hoodie to my photo, I use the Amazon Bedrock Runtime invoke API. You can find full details on the request and response structures for this API in the Amazon Nova User Guide. The code is straightforward, requiring only a few inference parameters. I use the new taskType of "VIRTUAL_TRY_ON". I then specify the desired settings, including both the source image and reference image, using the virtualTryOnParams object to set a few required parameters. Note that both images must be converted to Base64 strings.

import base64


def load_image_as_base64(image_path): 
   """Helper function for preparing image data."""
   with open(image_path, "rb") as image_file:
      return base64.b64encode(image_file.read()).decode("utf-8")


inference_params = {
   "taskType": "VIRTUAL_TRY_ON",
   "virtualTryOnParams": {
      "sourceImage": load_image_as_base64("person.png"),
      "referenceImage": load_image_as_base64("aws-hoodie.jpg"),
      "maskType": "GARMENT",
      "garmentBasedMask": {"garmentClass": "UPPER_BODY"}
   }
}

Nova Canvas uses masking to manipulate images. This is a technique that allows AI image generation to focus on specific areas or regions of an image while preserving others, similar to using painter’s tape to protect areas you don’t want to paint.

You can use three different masking modes, which you can choose by setting maskType to the correct value. In this case, I’m using "GARMENT", which requires me to specify which part of the body I want to be masked. I’m using "UPPER_BODY" , but you can use others such as "LOWER_BODY", "FULL_BODY", or "FOOTWEAR" if you want to specifically target the feet. Refer to the documentation for a full list of options.

I then call the invoke API, passing in these inference arguments and saving the generated image to disk.

# Note: The inference_params variable from above is referenced below.

import base64
import io
import json

import boto3
from PIL import Image

# Create the Bedrock Runtime client.
bedrock = boto3.client(service_name="bedrock-runtime", region_name="us-east-1")

# Prepare the invocation payload.
body_json = json.dumps(inference_params, indent=2)

# Invoke Nova Canvas.
response = bedrock.invoke_model(
   body=body_json,
   modelId="amazon.nova-canvas-v1:0",
   accept="application/json",
   contentType="application/json"
)

# Extract the images from the response.
response_body_json = json.loads(response.get("body").read())
images = response_body_json.get("images", [])

# Check for errors.
if response_body_json.get("error"):
   print(response_body_json.get("error"))

# Decode each image from Base64 and save as a PNG file.
for index, image_base64 in enumerate(images):
   image_bytes = base64.b64decode(image_base64)
   image_buffer = io.BytesIO(image_bytes)
   image = Image.open(image_buffer)
   image.save(f"image_{index}.png")

I get a very exciting result!

And just like that, I’m the proud wearer of an AWS-branded hoodie!

In addition to the "GARMENT" mask type, you can also use the "PROMPT" or "IMAGE" masks. With "PROMPT", you also provide the source and reference images, however, you provide a natural language prompt to specify which part of the source image you’d like to be replaced. This is similar to how the "INPAINTING" and "OUTPAINTING" tasks work in Nova Canvas. If you want to use your own image mask, then you choose the "IMAGE" mask type and provide a black-and-white image to be used as mask, where black indicates the pixels that you want to be replaced on the source image, and white the ones you want to preserve.

This capability is specifically useful for retailers. They can use it to help their customers make better purchasing decisions by seeing how products look before buying.

Using style options
I’ve always wondered what I would look like as an anime superhero. Previously, I could use Nova Canvas to manipulate an image of myself, but I would have to rely on my good prompt engineering skills to get it right. Now, Nova Canvas comes with pre-trained styles that you can apply to your images to get high-quality results that follow the artistic style of your choice. There are eight available styles including 3D animated family film, design sketch, flat vector illustration, graphic novel, maximalism, midcentury retro, photorealism, and soft digital painting.

Applying them is as straightforward as passing in an extra parameter to the Nova Canvas API. Let’s try an example.

I want to generate an image of an AWS superhero using the 3D animated family film style. To do this, I specify a taskType of "TEXT_IMAGE" and a textToImageParams object containing two parameters: text and style. The text parameter contains the prompt describing the image I want to create which in this case is “a superhero in a yellow outfit with a big AWS logo and a cape.” The style parameter specifies one of the predefined style values. I’m using "3D_ANIMATED_FAMILY_FILM" here, but you can find the full list in the Nova Canvas User Guide.

inference_params = {
   "taskType": "TEXT_IMAGE",
   "textToImageParams": {
      "text": "a superhero in a yellow outfit with a big AWS logo and a cape.",
      "style": "3D_ANIMATED_FAMILY_FILM",
   },
   "imageGenerationConfig": {
      "width": 1280,
      "height": 720,
      "seed": 321
   }
}

Then, I call the invoke API just as I did in the previous example. (The code has been omitted here for brevity.) And the result? Well, I’ll let you judge for yourself, but I have to say I’m quite pleased with the AWS superhero wearing my favorite color following the 3D animated family film style exactly as I envisioned.

What’s really cool is that I can keep my code and prompt exactly the same and only change the value of the style attribute to generate an image in a completely different style. Let’s try this out. I set style to PHOTOREALISM.

inference_params = { 
   "taskType": "TEXT_IMAGE", 
   "textToImageParams": { 
      "text": "a superhero in a yellow outfit with a big AWS logo and a cape.",
      "style": "PHOTOREALISM",
   },
   "imageGenerationConfig": {
      "width": 1280,
      "height": 720,
      "seed": 7
   }
}

And the result is impressive! A photorealistic superhero exactly as I described, which is a far departure from the previous generated cartoon and all it took was changing one line of code.

Things to know
Availability – Virtual try-on and style options are available in Amazon Nova Canvas in the US East (N. Virginia), Asia Pacific (Tokyo), and Europe (Ireland). Current users of Amazon Nova Canvas can immediately use these capabilities without migrating to a new model.

Pricing – See the Amazon Bedrock pricing page for details on costs.

For a preview of virtual try-on of garments, you can visit nova.amazon.com where you can upload an image of a person and a garment to visualize different clothing combinations.

If you are ready to get started, please check out the Nova Canvas User Guide or visit the AWS Console.

Matheus Guimaraes | @codingmatheus

The post Amazon Nova Canvas update: Virtual try-on and style options now available appeared first on The NOKIA Blog.