Living in the Netherlands, I spend a fair amount of time on trains, and that is usually where I catch up on what the builder community is writing. Until now, that meant opening a laptop or squinting at a browser tab on my phone. This week I found myself scrolling through trending articles and checking a workshop from the AWS Builder Center mobile app while waiting for a delayed train, and it made those spare twenty minutes very useful. That is why I am glad to open this week with the Builder Center mobile app.

AWS Builder Center is now available as a mobile app on iOS and Android, extending the experience beyond desktop and web. Using your AWS Builder ID, you stay signed in across sessions and can browse trending articles, access 600+ AWS Skill Builder courses, and manage hands-on workshops with free sandbox environments from your mobile device. You can follow AWS Heroes, Community Builders, and User Group Leaders, check Builder Loft event calendars on the go, and receive push notifications for subscribed topics and communities. The app also supports the Wishlist feature for submitting product feedback directly to AWS teams. It is available worldwide on the Apple App Store and Google Play Store.

Builder Center also added two features this week. Polls give you a way to ask the community a question from the Home feed: write a question, add 2 to 5 answer options, set a deadline, and people vote, with results updating live and discussion happening in the comments. Votes are anonymous, and creators see aggregate counts and percentages only. Separately, the Zero to Shipped hackathon is open from September 18 to October 2. You connect your coding agent to AWS, build a real application, and ship it live on AWS for a chance to win a share of a $28,000 prize pool. Five winning projects each receive $5,000 in AWS credits and an AWS Builder swag bundle.

Last week’s launches
Here is what else happened this week.

• Amazon Connect Talent is now generally available – Amazon Connect Talent is an AI-powered hiring solution for talent acquisition teams managing hiring at scale. Informed by decades of Amazon hiring science, it uses AI agents to conduct structured voice interviews, administer evidence-based assessments, and score candidates consistently, so recruiters can focus on final decisions. Candidates interview 24/7 from any device, and recruiters review scores, transcripts, and detailed evaluations the next morning. All candidate data is anonymized during AI evaluation, each competency is scored against a rubric with every score tied to specific evidence from the interview, and recruiters keep final decision authority over every hire. General availability includes competency-based assessments, AI-led voice interviews with adaptive questioning, a brand-customizable mobile-first candidate portal, and admin onboarding tools.
• Amazon Corretto 27 is now generally available – Amazon Corretto 27, a Feature Release version of the no-cost, multi-platform distribution of OpenJDK, is now available for download on Linux, Windows, and macOS, with support through April 2027. Notable features include G1 as the default garbage collector across all environments (JEP 523), post-quantum hybrid key exchange for TLS 1.3 (JEP 527), compact object headers by default for a smaller memory footprint (JEP 534), and JFR in-process data redaction to remove sensitive data from Java Flight Recorder recordings before they leave the JVM (JEP 536). It also continues previews of enhanced pattern matching, structured concurrency, and lazy constants, along with the Vector API incubator.
• Kimi K3 by Moonshot AI is now generally available on Amazon Bedrock – Kimi K3 is now available on Amazon Bedrock for coding and knowledge work. According to Moonshot AI, Kimi K3 is its most capable model and the first open model to reach 2.8 trillion parameters. It combines native vision capabilities with a 1-million-token context window, making it well suited to long-running coding sessions across large repositories, multi-document analysis, and extended agent workflows. Moonshot AI reports an approximate 2.5x improvement in scaling efficiency over Kimi K2. Kimi K3 is the first open-weight model on Amazon Bedrock to support explicit prompt caching, which helps reduce latency and input costs when reusing context across model calls.
• AWS reimagines the getting started experience – We announced a new simplified experience for builders starting a new project. Instead of completing configuration tasks first, you start with sensible defaults: sign up using an existing identity from providers including Google, GitHub, and Apple, and for most new customers no credit card is required, with $100 in free credits as part of the AWS Free Tier. AWS organizes your work in a project, which contains an AWS account and sharing settings, and applies security controls for you. You can invite collaborators by email without setting up IAM users, set a monthly spend limit starting at $20, and activate advanced AWS features later at no additional cost with no migration. The experience is gradually rolling out to new customers.
• New low-cost burstable Amazon EC2 T8i instances are generally available – Amazon EC2 T8i instances, powered by custom sixth-generation Intel Xeon Scalable processors (Granite Rapids), are among the lowest-cost EC2 instances and deliver up to 30% better price performance over previous-generation T3 instances. They are designed for low-to-moderate CPU utilization workloads such as microservices, low-traffic websites, development and testing environments, and small databases. T8i instances deliver up to 70% higher compute performance, up to 1.25x higher network bandwidth, and up to 2.4x higher Amazon EBS bandwidth compared to T3, and they use the same CPU credit system, so upgrading from T3 is straightforward.
• AWS Elastic Beanstalk introduces Cluster Mode – AWS Elastic Beanstalk Cluster Mode is a new fully managed option for teams running a portfolio of applications on shared infrastructure powered by Amazon EKS. Instead of operating each application in isolation, you run multiple applications through one experience with a single operational baseline, so per-application cost decreases as your portfolio grows. You can upload source code in Java, .NET, Python, Node.js, PHP, Ruby, or Go, and Elastic Beanstalk handles containerization automatically through Cloud Native Buildpacks when needed. Cluster Mode includes production-grade deployment strategies with automatic rollback, event-driven autoscaling, AWS Secrets Manager integration, native OpenTelemetry observability, and AI-powered troubleshooting. Standard and Cluster Mode environments run side by side within the same application, so teams can migrate one environment at a time.

For a full list of AWS announcements, be sure to keep an eye on the What’s New with AWS page.

Other AWS news
Here are some additional posts you may find useful:

• Building in the AWS European Sovereign Cloud – Two new posts cover building on the AWS European Sovereign Cloud, an independent cloud for Europe that runs as a distinct partition with its own control plane, IAM, billing, console, and service endpoints, and its first Region in Brandenburg, Germany. The first post walks through architecting a secure landing zone, covering account structure and governance, identity as infrastructure as code, centralized logging, data protection, and partition-aware ARN construction that works across AWS partitions. The second announces the general availability of Gemma 4 open-weight models on the Amazon Bedrock next-generation inference engine in the AWS European Sovereign Cloud, with inference staying entirely within eusc-de-east-1 under a zero data retention and zero operator access model.
• The new AgentCore runtime: elastic, optimized, and consistently fast starts – We announced a new version of the Amazon Bedrock AgentCore runtime, the managed compute layer for running agents. The new runtime reclaims memory as a session releases it rather than holding it at the peak, so the bill tracks real usage over the life of a session. It also delivers consistent cold start times regardless of container image size or concurrency by preparing the environment once, snapshotting it, and restoring that snapshot for each new instance. In testing with an empty echo agent, the new runtime delivered a P75 cold start of about 2 seconds from a 200 MB image up to 2 GB, compared to roughly 5.4 to nearly 30 seconds for the original runtime.
• Introducing the updated AWS Well-Architected Streaming Media Lens – We published a revised Streaming Media Lens, which provides architectural best practices for video streaming workloads. The revision expands from the original 2021 version to cover five streaming scenarios, including interactive live streaming with Amazon IVS Real-Time Streaming for up to 25,000 concurrent viewers, low-latency live streaming, and ad-supported content monetization, alongside enhanced video-on-demand and live streaming guidance. It also adds new sustainability best practices focused on reducing carbon footprint, expanded observability and incident-response frameworks, and advanced content protection with multi-layered DRM and forensic watermarking. The lens whitepaper and custom lens are available now.

For a full list of AWS blog posts, be sure to keep an eye on the AWS Blogs page.

Upcoming AWS events
Check your calendar and sign up for upcoming AWS events:

• AWS re:Invent – AWS re:Invent returns to Las Vegas from November 30 to December 4. 2, 200+ session times, locations, and speakers are live. Reserved seating for AWS re:Invent opens October 6. Register now and be ready to claim your spot in chalk talks, workshops, and builders’ sessions when reserved seating opens.
• AWS Summits – AWS Summits are free in-person events covering cloud and AI. With re:Invent on the horizon, the Summits are coming to an end for the year. The last Summit is Dubai (September 30) at the Dubai World Trade Center, with 60+ sessions, an AWS Village, and hands-on workshops.
• AWS Community Days – Community-led conferences planned and delivered by community leaders. Upcoming events include Lebanon (September 26), Malaysia, Kuala Lumpur (September 26), Cebu, Philippines (September 26), Davao, Philippines (September 26), ComSum Manchester, UK (October 1), and Italy, Rome (October 2).

Summer has officially given way to September, but the weather where I am has not quite caught up. The days are still unusually warm, and I suspect these are the last mild afternoons before autumn settles in for good. I am making the most of them while they last. Come back next week for more!

— Esra

The post AWS Weekly Roundup: AWS Builder Center mobile apps, Amazon Connect Talent GA, Amazon Corretto 27, and more (September 21, 2026) appeared first on The NOKIA Blog.

That tendency fades as you build your business. You move on to the bigger fish in the pond in an effort to make more money and expand your reach. Any small fish left in your portfolio could potentially hold you back from leveling up.

Even so, you’ll still hear from potential clients who want you to take on their small project. Or you might be asked to undercut a competitor’s price on a large WordPress site. Either way, it may lead to mixed feelings. How should you respond?

Established agencies don’t need to take every project. It’s worth considering where you draw the line, however. How small is too small? Does a lower upfront cost mean there’s no potential for future profit? And, is it ever worth taking on a large project for a bargain price?

These are important questions to ask as your business evolves. Let’s explore the pros and cons of “going low”. We’ll also share some tips for determining the minimum requirements for accepting a project.

Does the Project Offer Any Additional Benefits?

Money is an important part of any project (we all need to keep the lights on and the AI tokens flowing). However, there are other potential benefits. That may be enough to make a small or heavily-discounted project worthwhile.

For example, consider working with a charity or other non-profit organization. These clients are often bootstrapped and have a limited budget. As such, the project is more about doing good than making a big profit. This is both a source of pride and something you can use in your marketing efforts.

Likewise, some projects can open the door to a specific industry or clientele level. If you don’t have experience in the enterprise WordPress space, offering a discount could increase your chances of booking the gig. You exchange a bit of money for prestige in your portfolio. Proving your worth to one such client could make others take notice.

This won’t be the case for every project. There will always be clients looking to cut costs however they can. Others won’t have the resources to work with your agency. Still, some opportunities are beneficial beyond money.

Consider the Potential for Future Profit

Just because a project starts with a smaller profit doesn’t mean it has to stay that way. There is usually a path to increasing your revenue in the long term.

Maintenance packages are a great vehicle for keeping clients in the loop while creating dependable income. WordPress requires routine software updates, security monitoring, and hosting. Clients may also want to add new features as their website evolves. These are all things you can and should charge for.

Such recurring revenue is important for every agency and freelancer. New projects are harder to come by, and budget-conscious clients may be wary of spending big on redesigns. Maintenance and related subscription services improve your business’s sustainability.

This strategy also mirrors what we see in other industries. Clients are acquired with a lower starting cost, while the “real” money comes in the form of future services.

Book enough of these arrangements and you won’t be as susceptible to the boom/bust cycle of new design and development projects. Note that this is part of a bigger plan, rather than something to do on a one-off basis. So, think about how it fits into your business before making a decision.

Find the Price Point of Diminishing Returns

Every agency should have a minimum project price. This helps you avoid losing money and gives you more room to focus on your goals. But how do you determine that number?

You could come up with an arbitrary amount. Some agencies won’t touch a project for under $5,000, for example. It sounds reasonable. However, you still risk losing money on the proposition. It’s better to study your workflow and resources before setting a minimum.

The first consideration is the cost of taking a project from start to finish. Time spent on design and development is a part of the equation. But don’t forget about client communication, the revision process, and testing. Commercial theme and plugin licenses can also be a factor.

If your agency has employees, think about who will do the work. Their salary counts toward the ultimate cost. You might also consider where else they could be spending their time. For instance, will a small project take them away from a bigger one?

The same thing applies to solo freelancers. Lesser projects don’t always mean less work. They can overwhelm your calendar and take time away from your top clients.

Don’t leave it to guesswork! Set a minimum price based on facts. The result should be a profit margin you’re comfortable with.

Accept WordPress Projects That Are Worth Your While

Experience will help you determine which projects to accept and which ones to turn down. Yet, there’s value in digging deeper before deciding. There could be more to the story than you think.

Some projects offer long-term benefits that are easy to miss. You may find opportunities to stabilize your agency via recurring revenue. They might also be a gateway to establishing a new niche. In some cases, it’s worth taking a leap of faith.

Understanding the time and resources involved is key to the decision-making process. This will put you in a position to say “yes” or “no” with confidence. You’re also less likely to experience regret after the decision!

Take time to figure out what makes the most sense for your business. That will free you to move onward and upward.

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post How Low Will You Go for a WordPress Project? appeared first on The NOKIA Blog.

That community spirit connects nicely to the week’s biggest infrastructure news, which is all about bringing AWS closer to where builders actually are.

Now, let’s get into this week’s AWS news…

Headlines

AWS Local Zone in Athens, Greece: AWS has opened a new Local Zone in Athens, Greece, the second Local Zone in EMEA with support for Amazon S3 and Amazon EBS Local Snapshots, so you can store and process data within Greece to help meet local data residency requirements. The Athens Local Zone supports Amazon EC2 (C7i, M7i, and R7i instances), Amazon S3 with the One Zone-Infrequent Access storage class, Amazon EBS, Amazon ECS, and more.

With this launch, you can process and store data in-country while delivering single-digit millisecond latency to your end users. AWS Local Zones place AWS infrastructure much closer to large population and industry hubs to support workloads such as financial services, healthcare, media production, and real-time gaming. For builders in Greece, this means running latency-sensitive workloads locally and meeting in-country data residency requirements, without managing your own data center infrastructure. To learn more, visit AWS Global Infrastructure and Sustainability Blog post.

Last week’s launches

Here are some launches and updates from this past week that caught my attention:

• Claude Opus 5 on AWS: You can use Anthropic’s Claude Opus 5, the most advanced Opus model yet, matching Claude Fable 5’s top-tier intelligence in many domains at Opus-tier pricing. Amazon Bedrock offers Claude Opus 5 with zero data retention (ZDR) enabled by default, giving you Opus’ top-tier intelligence while meeting your data governance requirements unlike Claude Fable 5. You have two ways to access Claude Opus 5: Amazon Bedrock and Claude Platform on AWS. To learn more, visit the deep dive blog post.
• AWS Lambda durable execution SDK for .NET is now generally available: You can now build resilient, long-running workflows in C# using Lambda durable functions, without implementing custom progress tracking or integrating an external orchestration service. The SDK is a natural fit for multi-step applications like payment processing pipelines, AI agent orchestration, and human-in-the-loop approvals, it checkpoints progress automatically and can pause execution for up to a year. If you’re a .NET developer building serverless workflows, this removes a lot of the plumbing you used to write by hand.
• Amazon Bedrock AgentCore now delivers unified observability with traces and logs in a single log group: Amazon Bedrock AgentCore now delivers agent traces and prompts to the same Amazon CloudWatch log group as your agent’s logs. Previously, telemetry was split across destinations, trace spans went to a shared log group while prompts, inputs, and outputs went to a separate one, so debugging a single agent invocation meant searching in multiple places. You can now debug an invocation in one place, and apply fine-grained access control and customer-managed key (CMK) encryption at the individual agent level.
• Amazon Connect delivers more natural agentic voice experiences: Amazon Connect now supports more natural, human-sounding agentic voice experiences across 50+ languages, including Portuguese, Spanish, French, Italian, Japanese, Korean, and Thai, with over 100 new voice options and conversational improvements that make AI interactions sound more fluid. Connect’s agentic self-service lets AI agents understand, reason, and take action across voice and digital channels, adapting to a customer’s tone and sentiment. You can now build contact center experiences that feel natural to callers in far more of the languages your customers actually speak.
• Amazon SageMaker Unified Studio now supports Amazon OpenSearch: You can now query and analyze your search and log analytics data from Amazon OpenSearch directly alongside other data assets in Amazon SageMaker Unified Studio. With this connection, you can combine operational search data in OpenSearch with data from sources like Amazon Redshift, Amazon S3, and relational databases, all within a single, governed environment. It’s especially useful when you need to correlate analytical and operational workloads, such as joining application logs with transactional data to uncover insights.
• Amazon CloudWatch announces coding agent insights: Amazon CloudWatch now gives engineering leaders visibility into how AI coding tools are driving value across their organization. Coding agent insights integrates with the Claude apps gateway for AWS to collect telemetry from Claude Code without additional instrumentation, and also supports agents like Codex and GitHub Copilot. As teams scale AI coding adoption, you can now measure the return on that investment with metrics built on OpenTelemetry, no custom instrumentation required.

For a full list of AWS announcements, be sure to keep an eye on the What’s New with AWS page.

Other AWS news

Here are some additional posts and resources that you might find interesting:

Upcoming AWS events

Check your calendar and sign up for upcoming AWS events:

• AWS Summits: AWS Summits are free events that bring the cloud and AI community together to connect, learn, and explore the latest technologies. Browse the full calendar to find a Summit near you in the second half of 2026.
• AWS Community Days: Community-led conferences where content is planned, sourced, and delivered by community leaders. If you’re in Latin America, don’t miss AWS Community Day Belo Horizonte on August 22, registration is open at awscommunityday.com.br.

Join the AWS Builder Center to connect with builders, share solutions, and access content that supports your development. Browse here for upcoming AWS-led in-person and virtual events and developer-focused events.

That’s all for this week. Check back next Monday for another Weekly Roundup!

This post is part of our Weekly Roundup series. Check back each week for a quick roundup of interesting news and announcements from AWS!

The post AWS Weekly Roundup: Local Zone in Athens, Claude Opus 5 on AWS, Lambda durable execution for .NET, and more (July 27, 2026) appeared first on The NOKIA Blog.

AWS Graviton processors have improved steadily across generations, with each iteration delivering advances in compute performance, price-performance, and energy efficiency. At re:Invent 2025, we announced Amazon EC2 M9g, the first Graviton5-powered instances, in preview. Since then, customers have tested M9g across a wide range of workloads and shared their results. ClickHouse saw a 36% performance boost compared to M8g, with zero code changes. Honeycomb achieved 36% better throughput per core compared to Graviton4, across a 6-month A/B test of production observability workloads. HubSpot deployed M9g for MySQL databases and saw query duration drop by up to 60%. Today, M9g instances are generally available, alongside the new M9gd instances for customers who need high-speed, low-latency local NVMe SSD storage. Both are powered by Graviton5, the most powerful and most energy efficient processor AWS has ever built.

While many Arm-based instances have been introduced across the industry, no one comes close to the breadth and depth of the AWS Graviton footprint. After five generations of custom silicon and eight years of continuous investment, Graviton powers over 350 instance types serving more than 120,000 customers, from startups to large enterprises, a robust ISV partner ecosystem, and a broad set of managed services. You can use Graviton for a broad variety of workloads, including web applications, microservices, analytics, databases, machine learning (ML) inference, electronic design automation (EDA), gaming, and video encoding. As workloads grow more compute-intensive and data-driven, many have asked for more processing power, along with greater network and storage bandwidth to move more data and complete workloads faster. We’ve also designed these instances to efficiently package compute, memory, and I/O to maximize energy utilization.

As AI shifts from answering questions to taking actions, running code, using tools, evaluating results, and orchestrating multi-step tasks, the demand for CPU compute is growing rapidly. Graviton5 is built for this shift. With 192 cores, a 5x larger L3 cache, up to 33% lower inter-core latency, and DDR5 memory delivering high bandwidth, Graviton5 helps agents spend less time waiting on CPU-bound steps, processing more instructions, handling large numbers of concurrent environments, and keeping accelerators moving.

Meta is deploying Graviton at scale starting with tens of millions of cores to support its agentic AI efforts, making Meta one of the largest Graviton customers in the world. Agentic AI workloads, including real-time reasoning, code generation, and the orchestration of multi-step tasks, are CPU-intensive and benefit from the higher compute performance, larger caches, higher memory bandwidth, and core density in Graviton5.

What’s new in M9g and M9gd

Built on the sixth-generation AWS Nitro System, M9g instances are powered by AWS Graviton5 processors that deliver higher compute performance, larger caches, and improved memory and I/O scalability compared to Graviton4 processors. Graviton5 offers up to 25% better compute performance compared to Graviton4-based instances, with up to 35% faster performance for web applications, up to 35% for machine learning inference, and up to 30% for databases. As the first CPU in the AWS fleet to support the latest generation of PCIe Gen6 and DDR5-8800 memory, AWS Graviton5 instances deliver the fastest memory of any processor instances in the cloud, and 5 times more L3 cache compared to the previous generation. These improvements also come with better energy efficiency, helping you meet sustainability targets without compromising capability.

Networking and storage bandwidth have been expanded to keep pace with compute growth. M9g and M9gd instances offer up to 15% higher network bandwidth and 20% higher Amazon Elastic Block Store (Amazon EBS) bandwidth on average across sizes, with up to twice the network bandwidth for the largest instance size. M9g and M9gd instances also support Instance Bandwidth Configuration (IBC), a feature that helps you adjust the allocation of bandwidth between Amazon EBS and Amazon Virtual Private Cloud (Amazon VPC) networking for an Amazon EC2 instance by up to 25%. IBC can help optimize performance for workloads with specific bandwidth requirements, such as database read and write performance, query processing, and logging. These enhancements support faster data movement and improved throughput for workloads that rely on high I/O performance.

Security and isolation are foundational requirements for running workloads in the cloud. Within the Nitro System, the AWS Nitro Hypervisor is designed to isolate instances from each other as well as AWS operators. With M9g and M9gd instances we are raising the bar on security even further with the introduction of Nitro Isolation Engine. Nitro Isolation Engine is an enhancement to the Nitro System, which enforces isolation of instances and harnesses formal verification to provide assurances of isolation with mathematical precision. Nitro Isolation Engine is a purpose-built component that is responsible for enforcing isolation between virtual machines, including mediation of all access to virtual machine memory, CPU register state, and I/O devices through a minimal set of APIs. Nitro Isolation Engine leverages formal verification, a technique to mathematically demonstrate that the hardware or software behaves as intended, and not just in specific test cases. This intensive verification technique establishes Nitro as the first formally verified cloud hypervisor, pioneering a new standard for mathematically proven cloud security.

M9g instances provide one vCPU for every four GiB of memory and are well suited for a broad range of general-purpose workloads, including application servers, microservices, midsize data stores, gaming servers, caching fleets, containerized applications, large-scale Java applications, code repositories, web applications, and agentic AI.

For workloads that need high-speed, low-latency local storage, M9gd instances provide up to 11.4 TB of NVMe SSD storage and 30% higher IOPS and storage performance compared to Graviton4-based M8gd instances. M9gd instances are well suited for general-purpose workloads that require a balance of compute and memory with high-speed, low-latency local storage, including application servers, microservices, gaming servers, midsize key-value data stores, caching fleets, data logging, media processing, batch and log processing, and applications that need temporary storage such as caches and scratch files.

Here are the key specifications across the family:

M9gd instances include local NVMe SSD storage. The table below shows the instance storage for each size. Compute, memory, network, and EBS bandwidth specifications are the same as M9g.

Now available

M9g and M9gd instances are available in the US East (N. Virginia), US East (Ohio), US West (Oregon), and Europe (Frankfurt) Regions. M9g and M9gd instances are available for purchase through Savings Plans, On-Demand, Spot Instances, Dedicated Instances, or Dedicated Hosts. For more information, visit Amazon EC2 pricing.

To get started with M9g and M9gd instances, several resources are available. The AWS Graviton Getting Started Guide is a technical guide covering how to build, run, and optimize workloads on Graviton-based instances. The Graviton Savings Dashboard helps you track and measure the cost savings from running workloads on Graviton-based instances. AWS Transform is an AI-powered service that automates code transformations for migrating Java applications from x86 to Graviton-based Amazon EC2 instances, handling compatibility analysis, automated recompilation, dependency updates, and validation.

To learn more about Graviton-based instances, visit AWS Graviton Processors or Level up your compute with AWS Graviton.

— Esra

The post Now available: Amazon EC2 M9g and M9gd instances powered by new AWS Graviton5 processors appeared first on The NOKIA Blog.

Last week, I visited AWS Hong Kong User Group with my team. Hong Kong has a small but strong community, and their energy and passion are high. They recently started a new AI user group, and we hope more people will join. I was able to strengthen my bond with the community through great food and conversation.

This week, I’ll first take a closer look at some of the key launches.

AWS DevOps Agent and Security Agent GA

At the last re:Invent, we introduced the concept of frontier agents that work autonomously across multiple steps to achieve outcomes, operating continuously until the job is done. The first two—AWS DevOps Agent and AWS Security Agent—are now generally available after the preview.

AWS DevOps Agent helps you run cloud operations—investigating incidents, reducing time to resolution, and preventing issues before they happen. Customers like United Airlines, Western Governors University, and T-Mobile are already using DevOps Agent to accelerate incident response and simplify operations at scale. At WGU, resolution time dropped from hours to minutes, and in preview customers report up to 75% lower MTTR and 3 to 5 times faster resolution. Learn more in Sébastien’s preview blog post and GA announcement.

AWS Security Agent brings continuous, context-aware penetration testing into the development lifecycle. This agent operates like a human penetration tester. Customers including LG CNS, HENNGE, and Wayspring are seeing strong results. At LG CNS, teams estimate over 50% faster testing and ~30% lower costs, along with significantly fewer false positives. Learn more in Esra’s preview blog post and GA announcement.

Both are designed to work across AWS cloud, multicloud, and on-prem environments. You can have an always-available teammate that can handle the heavy lifting, so you can focus on what matters most.

AWS Service Availability Updates

When the availability of an AWS service or feature changes, we provide customers guidance in AWS Product Lifecycle Changes on available alternatives and support for migration so that disruptions to your operations are minimized. The following lifecycle changes were updated on March 31, 2026.

• Availability change guide for services in maintenance
• Availability change guide for services in sunset:
• Services reaching in sunset:
  • Amazon Chime SDK – Proxy Sessions

We understand that changes in availability can impact your operations. For specific guidance, consult the relevant service documentation or contact AWS Support.

Last week’s launches

Here are last week’s launches that caught my attention:

For a full list of AWS announcements, be sure to keep an eye on the What’s New with AWS page.

Additional updates

Here are some additional news items that you might find interesting:

For a full list of AWS blog posts, be sure to keep an eye on the AWS Blogs page.

Learn more about AWS, browse and join upcoming AWS led in-person and virtual events, startup events, and developer-focused events as well as AWS Summits and AWS Community Days. Join the AWS Builder Center to connect with builders, share solutions, and access content that supports your development.

That’s all for this week. Check back next Monday for another Weekly Roundup!

— Channy

The post AWS Weekly Roundup: AWS DevOps Agent & Security Agent GA, Product Lifecycle updates, and more (April 6, 2026) appeared first on The NOKIA Blog.

As many of you are, I’m a parent. And like you, I think about the world I’m building for my children. That’s part of why today’s launch matters for many of us. I’m excited to announce the launch of the AWS Sustainability console, a standalone service that consolidates all AWS sustainability reporting and resources in one place.

With the The Climate Pledge, Amazon set a goal in 2019 to reach net-zero carbon across our operations by 2040. That commitment shapes how AWS builds its data centers and services. In addition, AWS is also committed to helping you measure and reduce the environmental footprint of your own workloads. The AWS Sustainability console is the latest step in that direction.

The AWS Sustainability console builds on the Customer Carbon Footprint Tool (CCFT), which lives inside the AWS Billing console, and introduces a new set of capabilities for which you’ve been asking.

Until now, accessing your carbon footprint data required billing-level permissions. That created a practical problem: sustainability professionals and reporting teams often don’t have (and shouldn’t need) access to cost and billing data. Getting the right people access to the right data meant navigating permission structures that weren’t designed with sustainability workflows in mind. The AWS Sustainability console has its own permissions model, independent of the Billing console. Sustainability professionals can now get direct access to emissions data without requiring billing permissions to be granted alongside it.

The console includes Scope 1, 2, and 3 emissions attributed to your AWS usage and shows you a breakdown by AWS Region, service, such as Amazon CloudFront, Amazon Elastic Compute Cloud (Amazon EC2), and Amazon Simple Storage Service (Amazon S3). The underlying data and methodology haven’t changed with this launch; these are the same as the ones used by the CCFT. We changed how you can access and work with the data.

As sustainability reporting requirements have grown more complex, teams need more flexibility accessing and working with their emissions data. The console now includes a Reports page where you can download preset monthly and annual carbon emissions reports covering both market-based method (MBM) and location-based method (LBM) data. You can also build a custom comma-separated values (CSV) report by selecting which fields to include, the time granularity, and other filters.

If your organization’s fiscal year doesn’t align with the calendar year, you can now configure the console to match your reporting period. When that is set, all data views and exports reflect your fiscal year and quarters, which removes a common friction point for finance and sustainability teams working in parallel.

You can also use the new API or the AWS SDKs to integrate emissions data into your own reporting pipelines, dashboards, or compliance workflows. This is useful for teams that need to pull data for a specific month across a large number of accounts without setting up a data export or for organizations that need to establish custom account groupings that don’t align with their existing AWS Organizations structure.

You can read about the latest features released and methodology updates directly on the Release notes page on the Learn more tab.

Lets see it in action

To show you the Sustainability console, I opened the AWS Management Console and searched for “sustainability” in the search bar at the top of the screen.

The Carbon emissions section gives an estimate on your carbon emissions, expressed in metric tons of carbon dioxide equivalent (MTCO2e). It shows the emissions by scope, expressed in the MBM and the LBM. On the right side of the screen, you can adjust the date range or filter by service, Regions, and more.

For those unfamiliar: Scope 1 includes direct emissions from owned or controlled sources (for example, data center fuel use); Scope 2 covers indirect emissions from the production of purchased energy (with MBM accounting for energy attribute certificates and LBM using average local grid emissions); and Scope 3 includes other indirect emissions across the value chain, such as server manufacturing and data center construction. You can read more about this in our methodology document, which was independently verified by Apex, a third-party consultant.

I can also use API or AWS Command Line Interface (AWS CLI) to programmatically pull the emissions data.

aws sustainability get-estimated-carbon-emissions 
     --time-period='{"Start":"2025-03-01T00:00:00Z","End":"2026-03-01T23:59:59.999Z"}'

{
    "Results": [
        {
            "TimePeriod": {
                "Start": "2025-03-01T00:00:00+00:00",
                "End": "2025-04-01T00:00:00+00:00"
            },
            "DimensionsValues": {},
            "ModelVersion": "v3.0.0",
            "EmissionsValues": {
                "TOTAL_LBM_CARBON_EMISSIONS": {
                    "Value": 0.7,
                    "Unit": "MTCO2e"
                },
                "TOTAL_MBM_CARBON_EMISSIONS": {
                    "Value": 0.1,
                    "Unit": "MTCO2e"
                }
            }
        },
...

The combination of the visual console and the new API gives you two additional ways to work with your data, in addition to the Data Exports still available. You can now explore and identify hotspots on the console and automate the reporting you want to share with stakeholders.

The Sustainability console is designed to grow. We plan to continue to release new features as we grow the console’s capabilities alongside our customers.

Get started today

The AWS Sustainability console is available today at no additional cost. You can access it from the AWS Management Console. Historical data is available going back to January 2022, so you can start exploring your emissions trends right away.

Get started on the console today. If you want to learn more about the AWS commitment to sustainability, visit the AWS Sustainability page.

— seb

The post Announcing the AWS Sustainability console: Programmatic access, configurable CSV reports, and Scope 1–3 reporting in one place appeared first on The NOKIA Blog.

As with all websites, a UK-based website’s server location can affect performance. Hosting on UK or nearby servers reduces latency, resulting in better load times for visitors. It can also improve search visibility, as page speed remains an important ranking factor.

Here, we highlight the top ten WordPress hosting providers for UK users. We look at their performance, features, pricing, and how easy they are to use, so you can find the best option for your site.

We chose these ten hosts based on their performance, uptime, pricing, support, and whether they offer UK or nearby data centers. Having servers close to your audience is important because it speeds up site loading times and provides local visitors with a smoother, more consistent experience.

What to Look for in a UK WordPress Host

When picking a host, there are a few key things to consider that will impact how well your site works, how reliable it is, and how easy it is to manage.

• Server location: Choosing a host with UK or nearby data centers can make your site load faster for visitors in the area.
• Performance & Speed: Features such as SSD or NVMe storage, caching, and CDN support help keep your site fast and responsive.
• Uptime and Reliability: Aim for at least 99.9% uptime to keep your site available to visitors.
• Support: 24/7 support with WordPress knowledge, preferably inside a similar time zone.
• Pricing & Renewals: Make sure to take into account the long-term costs, not just the initial price.
• WordPress Features: Tools like one-click installs, automatic updates, backups, and staging can make managing your site much easier.

Top WordPress Hosting Providers in the UK

Our Rating: 9.9/10

Hostinger is a low-cost host with solid performance, with data centers in the UK and EU. It includes NVMe storage, built-in caching, and a free CDN for entry-level sites. The platform is easy to use and affordable, though lower-tier plans have limited resources.

• Best For: Budget users and beginners.
• Pricing: From around £8-£10/month.

Our Rating: 9.9/10

SiteGround

SiteGround is a managed WordPress host with excellent uptime and support. Built on Google Cloud, it includes custom caching, daily backups, and a CDN. Support is a key strength, though renewal pricing is higher.

• Best For: Small businesses and growing sites.
• Pricing: From around £14/month.

Our Rating: 9.9/10

WordPress.com

WordPress.com is a fully managed platform from Automattic that combines great hosting with a simple setup. It handles all updates, security, and performance, with a built-in CDN and quick setup. It is easy to use but less flexible than self-hosted WordPress installs.

• Best For: Users who want an all-in-one solution.
• Pricing: From around £4/month.

Our Rating: 9.8/10

Read morePassion & work

Cloudways is a flexible cloud hosting platform that runs WordPress on providers such as DigitalOcean and AWS. It includes advanced caching, staging tools, and scalable resources for growing sites. Performance is strong, but setup is a little more technical.

• Best For: Developers and scalable projects.
• Pricing: From around £10/month.

Our Rating: 9.8/10

Kinsta is a premium managed WordPress host built for speed and stability. It runs on Google Cloud and includes edge caching, daily backups, and a multitude of developer tools. Performance is excellent, though pricing is higher.

• Best For: High-performance sites and agencies.
• Pricing: From around £25/month.

Our Rating: 9.7/10

WP Engine is a managed WordPress host for businesses and agencies that need reliability and control. It includes staging, managed updates, security monitoring, and developer tools. It is reliable but more expensive than shared hosting.

• Best For: Professional and high-traffic sites.
• Pricing: From around £23/month.

Our Rating: 9.7/10

Krystal (UK-based)

Krystal is a UK-based host focused on performance and sustainability. It offers UK data centers, NVMe storage, and daily backups for solid local performance. It is reliable but lacks some advanced features compared to premium hosts.

• Best For: UK businesses and local audiences.
• Pricing: From around £15/month.

Our Rating: 9.7/10

Read moreThe joy of art

Bluehost is a beginner-friendly host with a simple setup. It includes one-click installs, a free domain, and basic security features. It is easy to use, though performance can vary.

• Best For: First-time site owners.
• Pricing: From around £7-£8/month.

Our Rating: 9.7/10

20i (UK-based)

20i is a UK-based host with a scalable platform for agencies and resellers. It includes UK data centers, autoscaling resources, free migrations, and a custom control panel. It works well for multiple sites, though the interface can take time to learn.

• Best For: Agencies and freelancers.
• Pricing: From around £10/month.

Our Rating: 9.7/10

IONOS is a long-standing host with very low-cost plans for basic websites. It includes a free domain and simple setup tools, making it easy to start. It is affordable, though lower-tier plans have limited performance.

• Best For: Ultra-budget users.
• Pricing: From around £5/month.

UK WordPress Host Comparison

UK Hosting vs Global Hosting

The choice between UK-based hosting and global hosting depends on where your audience is located and how you intend to use your WordPress website. Both work well, but they fulfill different needs.

UK Hosting

UK hosting is better for sites with a local audience. Servers in the UK will give you faster load times and a better experience for your visitors. It can also improve local SEO and simplify data management.

• Best For: UK businesses, local services, and UK-focused content.

Global Hosting

Global hosting uses the cloud and CDNs to deliver content from various worldwide locations. This gives you a consistent performance across different regions and makes it easier to scale as your traffic increases.

• Best For: International audiences, high-traffic or growing sites, and multi-region projects.

Which Should You Choose?

If most of your audience is in the UK, choose UK hosting. If your traffic is spread across countries, global hosting with a CDN will offer a more balanced performance.

Final Verdict

The best WordPress host in the UK depends on how your site is used, your experience, and, of course, price.

For most websites, SiteGround, Kinsta, and WordPress.com are the strongest all-around choices. They offer reliable performance, solid support, and useful features for a wide range of websites.

If budget is a concern, Hostinger offers a low-cost way to get started without sacrificing too much speed. For developers or projects that need more tools, Cloudways is the solution.

UK-based providers like Krystal and 20i are also excellent options for local businesses that want their server closer to home.

In the end, the right choice comes down to your priorities. Focus on performance, reliability, and support rather than price.

More WordPress Hosting Options

Read more articles by Paul Andrew

The post 10 Best WordPress Hosting Providers in the UK (2026) appeared first on The NOKIA Blog.

This week started with challenges for many using services in the the North Virginia (us-east-1) Region. On Monday, we experienced a service disruption affecting DynamoDB and several other services due to a DNS configuration problem. The issue has been fully resolved, and you can read the full details in our official summary. As someone who works closely with developers, I know how disruptive these incidents can be to your applications and your users. The teams are learning valuable lessons from this event that will help improve our services going forward.

Last week’s launches

On a brighter note, I’m excited to share some launches and updates from this past week that I think you’ll find interesting.

AWS RTB Fabric is now generally available — If you’re working in advertising technology, you’ll be interested in AWS RTB Fabric, a fully managed service for real-time bidding workloads. It connects AdTech partners like SSPs, DSPs, and publishers through a private, high-performance network that delivers single-digit millisecond latency—critical for those split-second ad auctions. The service reduces networking costs by up to 80% compared to standard cloud solutions with no upfront commitments, and includes three built-in modules to optimize traffic, improve bid efficiency, and increase bid response rates. AWS RTB Fabric is available in US East (N. Virginia), US West (Oregon), Asia Pacific (Singapore and Tokyo), and Europe (Frankfurt and Ireland).

Customer Carbon Footprint Tool now includes Scope 3 emissions data — Understanding the full environmental impact of your cloud usage just got more comprehensive. The AWS Customer Carbon Footprint Tool (CCFT) now covers all three industry-standard emission scopes as defined by the Greenhouse Gas Protocol. This update adds Scope 3 emissions—covering the lifecycle carbon impact from manufacturing servers, powering AWS facilities, and transporting equipment to data centers—plus Scope 1 natural gas and refrigerants. With historical data available back to January 2022, you can track your progress over time and make informed decisions about your cloud strategy to meet sustainability goals. Access the data through the CCFT dashboard or AWS Billing and Cost Management Data Exports.

Additional updates

I thought these projects, blog posts, and news items were also interesting:

AWS Secret-West Region is now available — AWS launched its second Secret Region in the western United States, capable of handling mission-critical workloads at the Secret U.S. security classification level. This new region provides enhanced performance for latency-sensitive workloads and offers multi-region resiliency with geographic separation for Intelligence Community and Department of Defense missions. The infrastructure features data centers and network architecture designed, built, accredited, and operated for security compliance with Intelligence Community Directive requirements.

Amazon CloudWatch now generates incident reports — CloudWatch investigations can now automatically generate comprehensive incident reports that include executive summaries, timeline of events, impact assessments, and actionable recommendations. The feature collects and correlates telemetry data along with investigation actions to help teams identify patterns and implement preventive measures through structured post-incident analysis.

Amazon Connect introduces threaded email views — Amazon Connect email now displays exchanges in a threaded format and automatically includes prior conversation context when agents compose responses. These enhancements make it easier for both agents and customers to maintain context and continuity across interactions, delivering a more natural and familiar email experience.

Amazon EC2 I8g instances expand to additional regions — Storage Optimized I8g instances are now available in Europe (London), Asia Pacific (Singapore), and Asia Pacific (Tokyo). Powered by AWS Graviton4 processors and third-generation AWS Nitro SSDs, these instances deliver up to 60% better compute performance and 65% better real-time storage performance per TB compared to previous generation I4g instances, with storage I/O latency reduced by up to 50%.

AWS Location Service adds enhanced map styling — Developers can now incorporate terrain visualization, contour lines, real-time traffic overlays, and transportation-specific routing details through the GetStyleDescriptor API. The new styling parameters enable tailored maps for specific applications—from outdoor navigation to logistics planning.

CloudWatch Synthetics introduces multi-check canaries — You can now bundle up to 10 different monitoring steps in a single canary using JSON configuration without custom scripts. The multi-check blueprints support HTTP endpoints with authentication, DNS validation, SSL certificate monitoring, and TCP port checks, making API monitoring more cost-effective.

Amazon S3 Tables now generates CloudTrail events — S3 Tables now logs AWS CloudTrail events for automatic maintenance operations, including compaction and snapshot expiration. This enables organizations to audit the maintenance activities that S3 Tables automatically performs to enhance query performance and reduce operational costs.

AWS Lambda increases asynchronous invocation payload size to 1 MB — Lambda has quadrupled the maximum payload size for asynchronous invocations from 256 KB to 1 MB across all AWS Commercial and GovCloud (US) Regions. This expansion streamlines architectures by allowing comprehensive data to be included in a single event, eliminating the need for complex data chunking or external storage solutions. Use cases now better supported include large language model prompts, detailed telemetry signals, complex ML output structures, and complete user profiles. The update applies to asynchronous invocations through the Lambda API or push-based events from services like S3, CloudWatch, SNS, EventBridge, and Step Functions. Pricing remains at 1 request charge for the first 256 KB, with 1 additional charge per 64 KB chunk thereafter.

Upcoming AWS events

Keep a look out and be sure to sign up for these upcoming events:

AWS re:Invent 2025 (December 1-5, 2025, Las Vegas) — AWS flagship annual conference offering collaborative innovation through peer-to-peer learning, expert-led discussions, and invaluable networking opportunities. Registration is now open.

Join the AWS Builder Center to learn, build, and connect with builders in the AWS community. Browse for upcoming in-person and virtual developer-focused events in your area.

That’s all for this week. Check back next Monday for another Weekly Roundup!

~ micah

The post AWS Weekly Roundup: AWS RTB Fabric, AWS Customer Carbon Footprint Tool, AWS Secret-West Region, and more (October 27, 2025) appeared first on The NOKIA Blog.

Since it launched in 2022, the Customer Carbon Footprint Tool (CCFT) has supported our customers’ sustainability journey to track, measure, and review their carbon emissions by providing the estimated carbon emissions associated with their usage of Amazon Web Services (AWS) services.

In April, we made major updates in the CCFT, including easier access to carbon emissions data, visibility into emissions by AWS Region, inclusion of location-based emissions (LBM), an updated, independently-verified methodology as well as moving to a dedicated page in the AWS Billing console.

The CCFT is informed by the Greenhouse Gas (GHG) Protocol’s classification of emissions, which classifies a company’s emissions. Today, we’re announcing the inclusion of Scope 3 emissions data and an update to Scope 1 emissions in the CCFT. The new emission categories complement the existing Scope 1 and 2 data, and they’ll give our customers a comprehensive look into their carbon emissions data.

In this updated methodology we incorporate new emissions categories. We’ve added Scope 1 refrigerants and natural gas, alongside the existing Scope 1 emissions from fuel combustion in emergency backup generators (diesel). Although Scope 1 emissions represent a small share of overall emissions, we provide our customers with a complete image of their carbon emissions.

To decide which categories of Scope 3 to include in our model we looked at how material each of them were to the overall carbon impact and confirmed the vast majority of emissions were represented. With that in mind, the methodology now includes:

• Fuel- and energy-related activities (“FERA” under the GHG Protocol) – This includes upstream emissions from purchased fuels, upstream emissions of purchased electricity, and transmission and distribution (T&D) losses. AWS calculates these emissions using both LBM and the market-based method (MBM).

• IT hardware – AWS uses a comprehensive cradle-to-gate approach that tracks emissions from raw material extraction through manufacturing and transportation to AWS data centers. We use four calculation pathways: process-based life cycle assessment (LCA) with engineering attributes, extrapolation, representative category average LCA, and economic input-output LCA. AWS prioritizes the most detailed and accurate methods for components that contribute significantly to overall emissions.

• Read moreSkipping the WHM Getting Started Wizard | cPanel Blog

  Buildings and equipment – AWS follows established whole building life cycle assessment (wbLCA) standards, considering emissions from construction, use, and end-of-life phases. The analysis covers data center shells, rooms, and long-lead equipment such as air handling units and generators. The methodology uses both process-based life cycle assessment models and economic input-output analysis to provide comprehensive coverage.

The Scope 3 emissions are then amortized over the assets’ service life (6 years for IT hardware, 50 years for buildings) to calculate monthly emissions that can be allocated to customers. This amortization means that we fairly distribute the total embodied carbon of each asset across its operational lifetime, accounting for scenarios such as early retirement or extended use.

All these updates are part of methodology version 3.0.0 and are explained in detail in our methodology document, which has been independently verified by a third party.

How to access the CCFT
To get started, go to the AWS Billing and Cost Management console and choose Customer Carbon Footprint Tool under Cost and Usage Analysis. You can access your carbon emissions data in the dashboard, download a csv file, or export all data using basic SQL and visualize your data by integrating with AWS Data Exports and Amazon Quick Sight.

To ensure you can make meaningful year-over-year comparisons, we’ve recalculated historical data back to January 2022 using version 3 of the methodology. All the data displayed in the CCFT now uses version 3. To see historical data using v3, choose Create custom data export. A new data export now includes new columns breaking down emissions by Scope 1, 2, and 3.

You can see estimated AWS emissions and estimated emissions savings. The tool shows emissions calculated using the MBM for 38 months of data by default. You can find your emissions calculated using the LBM by choosing LBM in the Calculation method filter on the dashboard. The unit of measurement for carbon emissions is metric tons of carbon dioxide equivalent (MTCO2e), an industry-standard measure.

In the Carbon emissions summary, it shows trends of your carbon emissions over time. You can also find emissions resulting from your usage of AWS services and across all AWS Regions. To learn more, visit Viewing your carbon footprint in the AWS documentation.

Voice of the customer
Some of our customers had early access to these updates. This is what they shared with us:

Sunya Norman, senior vice president, Impact at Salesforce shared “Effective decarbonization begins with visibility into our carbon footprint, especially in Scope 3 emissions. Industry averages are only a starting point. The granular carbon data we get from cloud providers like AWS are critical to helping us better understand the actual emissions associated with our cloud infrastructure and focus reductions where they matter most.”

Gerhard Loske, Head of Environmental Management at SAP said “The latest updates to the CCFT are a big step forward in helping us managing SAP’s sustainability goals. With new Region-specific data, we can now see better where emissions are coming from and take targeted action. The upcoming addition of Scope 3 emissions will give us a much fuller picture of our carbon footprint across AWS workloads. These improvements make it easier for us to turn data into meaningful climate action.”

Pinterest’s Global Sustainability Lead, Mia Ketterling highlighted the benefits of the Scope 3 emission data, saying, “By including Scope 3 emissions data in their CCFT, AWS empowers customers like Pinterest to more accurately measure and report the full carbon footprint of our digital operations. Enhanced transparency helps us drive meaningful climate action across our value chain.”

If you’re attending AWS re:Invent in person in December, join technical leaders from AWS, Adobe, and Salesforce as they reveal how the Customer Carbon Footprint Tool supports their environmental initiatives.

Now available
With Scope 1, 2, and 3 coverage in the CCFT, you can track your emissions over time to understand how you’re trending towards your sustainability goals and see the impact of any carbon reduction projects you’ve implemented. To learn more, visit the Customer Carbon Footprint Tool (CCFT) page.

Give these new features a try in the AWS Billing and Cost Management console and send feedback to AWS re:Post for the CCFT or through your usual AWS Support contacts.

— Channy

The post Customer Carbon Footprint Tool Expands: Additional emissions categories including Scope 3 are now available appeared first on The NOKIA Blog.

Climate change is the single biggest health threat to humanity, accelerated by human activities such as the burning of fossil fuels, which generate greenhouse gases that trap the sun’s heat.

The average temperature of the earth’s surface is now 1.2°C warmer than it was in the late 1800’s, and projected to more than double by the end of the century.

The consequences of climate change include intense droughts, water shortages, severe fires, melting polar ice, catastrophic storms, and declining biodiversity.

The Internet Is A Significant Part Of The Problem

Shockingly, the internet is responsible for higher global greenhouse emissions than the aviation industry, and is projected to be responsible for 14% of all global greenhouse gas emissions by 2040.

If the internet were a country, it would be the 4th largest polluter in the world and represents the largest coal-powered machine on the planet.

But how can something digital like the internet produce harmful emissions?

Internet emissions come from powering the infrastructure that drives the internet, such as the vast data centres and data transmission networks that consume huge amounts of electricity.

Internet emissions also come from the global manufacturing, distribution, and usage of the estimated 30.5 billion devices (phones, laptops, etc.) that we use to access the internet.

Unsurprisingly, internet related emissions are increasing, given that 60% of the world’s population spend, on average, 40% of their waking hours online.

We Must Urgently Reduce The Environmental Impact Of The Internet

As responsible digital professionals, we must act quickly to minimise the environmental impact of our work.

It is encouraging to see the UK government encourage action by adding “Minimise environmental impact” to their best practice design principles, but there is still too much talking and not enough corrective action taking place within our industry.

The reality of many tightly constrained, fast-paced, and commercially driven web projects is that minimising environmental impact is far from the agenda.

So how can we make the environment more of a priority and talk about it in ways that stakeholders will listen to?

A eureka moment on a recent web optimisation project gave me an idea.

My Eureka Moment

I led a project to optimise the mobile performance of www.talktofrank.com, a government drug advice website that aims to keep everyone safe from harm.

Mobile performance is critically important for the success of this service to ensure that users with older mobile devices and those using slower network connections can still access the information they need.

Our work to minimise page weights focused on purely technical changes that our developer made following recommendations from tools such as Google Lighthouse that reduced the size of the webpages of a key user journey by up to 80%. This resulted in pages downloading up to 30% faster and the carbon footprint of the journey being reduced by 80%.

We hadn’t set out to reduce the carbon footprint, but seeing these results led to my eureka moment.

I realised that by minimising page weights, you improve performance (which is a win for users and service owners) and also consume less energy (due to needing to transfer and store less data), creating additional benefits for the planet — so everyone wins.

This felt like a breakthrough because business, user, and environmental requirements are often at odds with one another. By focussing on minimising websites to be as simple, lightweight and easy to use as possible you get benefits that extend beyond the triple bottom line of people, planet and profit to include performance and purpose.

So why is ‘minimising’ such a great digital sustainability strategy?

• Profit
  Website providers win because their website becomes more efficient and more likely to meet its intended outcomes, and a lighter site should also lead to lower hosting bills.
• People
  People win because they get to use a website that downloads faster, is quick and easy to use because it’s been intentionally designed to be as simple as possible, enabling them to complete their tasks with the minimum amount of effort and mental energy.
• Performance
  Lightweight webpages download faster so perform better for users, particularly those on older devices and on slower network connections.
• Planet
  The planet wins because the amount of energy (and associated emissions) that is required to deliver the website is reduced.
• Purpose
  We know that we do our best work when we feel a sense of purpose. It is hugely gratifying as a digital professional to know that our work is doing good in the world and contributing to making things better for people and the environment.

In order to prioritise the environment, we need to be able to speak confidently in a language that will resonate with the business and ensure that any investment in time and resources yields the widest range of benefits possible.

So even if you feel that the environment is a very low priority on your projects, focusing on minimising page weights to improve performance (which is generally high on the agenda) presents the perfect trojan horse for an environmental agenda (should you need one).

Doing the right thing isn’t always easy, but we’ve done it before when managing to prioritise issues such as usability, accessibility, and inclusion on digital projects.

Many of the things that make websites easier to use, more accessible, and more effective also help to minimise their environmental impact, so the things you need to do will feel familiar and achievable, so don’t worry about it all being another new thing to learn about!

So this all makes sense in theory, but what’s the master plan to use when putting it into practice?

The Masterplan

The masterplan for creating websites that have minimal environmental impact is to focus on offering the maximum value from the minimum input of energy.

It’s an adaptation of Buckminister Fuller’s ‘Dymaxion’ principle, which is one of his many progressive and groundbreaking sustainability strategies for living and surviving on a planet with finite resources.

Inputs of energy include both the electrical energy that is required to operate websites and also the mental energy that is required to use them.

You can achieve this by minimising websites to their core content, features, and functionality, ensuring that everything can be justified from the perspective of meeting a business or user need. This means that anything that isn’t adding a proportional amount of value to the amount of energy it requires to provide it should be removed.

So that’s the masterplan, but how do you put it into practice?

Decarbonise Your Highest Value User Journeys

I’ve developed a new approach called ‘Decarbonising User Journeys’ that will help you to minimise the environmental impact of your website and maximise its performance.

Note: The approach deliberately focuses on optimising key user journeys and not entire websites to keep things manageable and to make it easier to get started.

The secret here is to start small, demonstrate improvements, and then scale.

The approach consists of five simple steps:

1. Identify your highest value user journey,
2. Benchmark your user journey,
3. Set targets,
4. Decarbonise your user journey,
5. Track and share your progress.

Here’s how it works.

Step 1: Identify Your Highest Value User Journey

Your highest value user journey might be the one that your users value the most, the one that brings you the highest revenue, or the one that is fundamental to the success of your organisation.

You could also focus on a user journey that you know is performing particularly badly and has the potential to deliver significant business and user benefits if improved.

You may have lots of important user journeys, and it’s fine to decarbonise multiple journeys in parallel if you have the resources, but I’d recommend starting with one first to keep things simple.

To bring this to life, let’s consider a hypothetical example of a premiership football club trying to decarbonise its online ticket-buying journey that receives high levels of traffic and is responsible for a significant proportion of its weekly income.

Step 2: Benchmark Your User Journey

Once you’ve selected your user journey, you need to benchmark it in terms of how well it meets user needs, the value it offers your organisation, and its carbon footprint.

It is vital that you understand the job it needs to do and how well it is doing it before you start to decarbonise it. There is no point in removing elements of the journey in an effort to reduce its carbon footprint, for example, if you compromise its ability to meet a key user or business need.

You can benchmark how well your user journey is meeting user needs by conducting user research alongside analysing existing customer feedback. Interviews with business stakeholders will help you to understand the value that your journey is providing the organisation and how well business needs are being met.

You can benchmark the carbon footprint and performance of your user journey using online tools such as Cardamon, Ecograder, Website Carbon Calculator, Google Lighthouse, and Bioscore. Make sure you have your analytics data to hand to help get the most accurate estimate of your footprint.

To use these tools, simply add the URL of each page of your journey, and they will give you a range of information such as page weight, energy rating, and carbon emissions. Google Lighthouse works slightly differently via a browser plugin and generates a really useful and detailed performance report as opposed to giving you a carbon rating.

A great way to bring your benchmarking scores to life is to visualise them in a similar way to how you would present a customer journey map or service blueprint.

This example focuses on just communicating the carbon footprint of the user journey, but you can also add more swimlanes to communicate how well the journey is performing from a user and business perspective, too, adding user pain points, quotes, and business metrics where appropriate.

I’ve found that adding the energy efficiency ratings is really effective because it’s an approach that people recognise from their household appliances. This adds a useful context to just showing the weights (such as grams or kilograms) of CO2, which are generally meaningless to people.

Within my benchmarking reports, I also add a set of benchmarking data for every page within the user journey. This gives your stakeholders a more detailed breakdown and a simple summary alongside a snapshot of the benchmarked page.

Your benchmarking activities will give you a really clear picture of where remedial work is required from an environmental, user, and business point of view.

In our football user journey example, it’s clear that the ‘News’ and ‘Tickets’ pages need some attention to reduce their carbon footprint, so they would be a sensible priority for decarbonising.

Step 3: Set Targets

Use your benchmarking results to help you set targets to aim for, such as a carbon budget, energy efficiency, maximum page weight, and minimum Google Lighthouse performance targets for each individual page, in addition to your existing UX metrics and business KPIs.

There is no right or wrong way to set targets. Choose what you think feels achievable and viable for your business, and you’ll only learn how reasonable and achievable they are when you begin to decarbonise your user journeys.

Setting targets is important because it gives you something to aim for and keeps you focused and accountable. The quantitative nature of this work is great because it gives you the ability to quickly demonstrate the positive impact of your work, making it easier to justify the time and resources you are dedicating to it.

Step 4: Decarbonise Your User Journey

Your objective now is to decarbonise your user journey by minimising page weights, improving your Lighthouse performance rating, and minimising pages so that they meet both user and business needs in the most efficient, simple, and effective way possible.

It’s up to you how you approach this depending on the resources and skills that you have, you can focus on specific pages or addressing a specific problem area such as heavyweight images or videos across the entire user journey.

Here’s a list of activities that will all help to reduce the carbon footprint of your user journey:

• Work through the recommendations in the ‘diagnostics’ section of your Google Lighthouse report to help optimise page performance.
• Switch to a green hosting provider if you are not already using one. Use the Green Web Directory to help you choose one.
• Work through the W3C Web Sustainability Guidelines, implementing the most relevant guidelines to your specific user journey.
• Remove anything that is not adding any user or business value.
• Reduce the amount of information on your webpages to make them easier to read and less overwhelming for people.
• Replace content with a lighter-weight alternative (such as swapping a video for text) if the lighter-weight alternative provides the same value.
• Optimise assets such as photos, videos, and code to reduce file sizes.
• Remove any barriers to accessing your website and any distractions that are getting in the way.
• Re-use familiar components and design patterns to make your websites quicker and easier to use.
• Write simply and clearly in plain English to help people get the most value from your website and to help them avoid making mistakes that waste time and energy to resolve.
• Fix any usability issues you identified during your benchmarking to ensure that your website is as easy to use and useful as possible.
• Ensure your user journey is as accessible as possible so the widest possible audience can benefit from using it, offsetting the environmental cost of providing the website.

Step 5: Track And Share Your Progress

As you decarbonise your user journeys, use the benchmarking tools from step 2 to track your progress against the targets you set in step 3 and share your progress as part of your wider sustainability reporting initiatives.

All being well at this point, you will have the numbers to demonstrate how the performance of your user journey has improved and also how you have managed to reduce its carbon footprint.

Share these results with the business as soon as you have them to help you secure the resources to continue the work and initiate similar work on other high-value user journeys.

You should also start to communicate your progress with your users.

It’s important that they are made aware of the carbon footprint of their digital activity and empowered to make informed choices about the environmental impact of the websites that they use.

Ideally, every website should communicate the emissions generated from viewing their pages to help people make these informed choices and also to encourage website providers to minimise their emissions if they are being displayed publicly.

Often, people will have no choice but to use a specific website to complete a specific task, so it is the responsibility of the website provider to ensure the environmental impact of using their website is as small as possible.

You can also help to raise awareness of the environmental impact of websites and what you are doing to minimise your own impact by publishing a digital sustainability statement, such as Unilever’s, as shown below.

A good digital sustainability statement should acknowledge the environmental impact of your website, what you have done to reduce it, and what you plan to do next to minimise it further.

As an industry, we should normalise publishing digital sustainability statements in the same way that accessibility statements have become a standard addition to website footers.

Useful Decarbonising Principles

Keep these principles in mind to help you decarbonise your user journeys:

• More doing and less talking.
  Start decarbonising your user journeys as soon as possible to accelerate your learning and positive change.
• Start small.
  Starting small by decarbonising an individual journey makes it easier to get started and generates results to demonstrate value faster.
• Aim to do more with less.
  Minimise what you offer to ensure you are providing the maximum amount of value for the energy you are consuming.
• Make your website as useful and as easy to use as possible.
  Useful websites can justify the energy they consume to provide them, ensuring they are net positive in terms of doing more good than harm.
• Focus on progress over perfection.
  Websites are never finished or perfect but they can always be improved, every small improvement you make will make a difference.

Start Decarbonising Your User Journeys Today

Decarbonising user journeys shouldn’t be done as a one-off, reserved for the next time that you decide to redesign or replatform your website; it should happen on a continual basis as part of your broader digital sustainability strategy.

We know that websites are never finished and that the best websites continually improve as both user and business needs change. I’d like to encourage people to adopt the same mindset when it comes to minimising the environmental impact of their websites.

Decarbonising will happen most effectively when digital professionals challenge themselves on a daily basis to ‘minimise’ the things they are working on.

This avoids building ‘carbon debt’ that consists of compounding technical and design debt within our websites, which is always harder to retrospectively remove than avoid in the first place.

By taking a pragmatic approach, such as optimising high-value user journeys and aligning with business metrics such as performance, we stand the best possible chance of making digital sustainability a priority.

You’ll have noticed that, other than using website carbon calculator tools, this approach doesn’t require any skills that don’t already exist within typical digital teams today. This is great because it means you’ve already got the skills that you need to do this important work.

I would encourage everyone to raise the issue of the environmental impact of the internet in their next team meeting and to try this decarbonising approach to create better outcomes for people, profit, performance, purpose, and the planet.

Good luck!

(yk)

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