This brings up an important question for WordPress agencies: How does using AI on client projects affect pricing?

On the surface, it feels like a tricky question. AI is supposed to improve efficiency. A more efficient process should take less time to complete, which means lower costs. But it’s not that simple.

The point of increased efficiency is to make more profit. Faster results and decreased overhead shouldn’t mean that your business takes a financial hit, right? If that’s the case, then agencies have no incentive to use AI for, well, anything.

So, should we reassess the value of our services in the age of AI? And how do we present it to clients? Let’s try to find the answers.

Time-Based Billing Is Outdated

The hourly rate has been a standard for many freelancers and agencies. We charge based on how much time we spend on a given task. This policy worked well enough when everything was done by hand. However, it doesn’t fit with how most of our work is done today.

Let’s take a custom WordPress plugin as an example. In this scenario, our client needs a niche plugin that adds functionality to their website.

This type of project could have taken several hours before AI came into the picture. Much depends on your level of expertise, but it’s safe to say you’d need to conduct research, write the code, then test. There would inevitably be bugs to fix and more tests to run. It’s easy to get stuck on an issue that delays progress.

An hourly rate could make sense here, as you risk getting burned by a project-based fee. What if the project takes longer than anticipated? You might lose money on the deal.

Using AI accelerates the entire process. You should still conduct research, and there will still be bugs to fix. You’ll also want to test for security. But the increased efficiency will likely lead to faster turnaround times.

Here, a project-based fee is a more reasonable solution. You’re charging based on the outcome, rather than time spent. And the result is the most important part of the equation – regardless of how long it took.

Using AI Requires Different Thinking and Communication

Working with AI also means a shift in our approach on both the project and client sides. Agencies and developers must focus on the big picture more than the process of getting it done. Again, the idea is that time isn’t the most relevant factor.

AI-based workflows often turn us into orchestra conductors, rather than old-school code jockeys. We’re using plain language to guide the tool in the right direction. We spend less time on the foundational aspects and more on the structure and feel. It’s a different role that can take time to grasp fully.

This also affects how we communicate with clients. We should emphasize the value in what we build. Clients must understand the benefits of a new feature and how it moves them closer to their goals.

In that regard, it doesn’t matter if building a new plugin took you five days or five hours. The only question worth asking is: Did we provide the best possible solution within their budget?

This isn’t much different than other service-based industries. You probably didn’t care what tools the carpenter used to build your new deck. You were likely more excited about how it looked and functioned.

AI is akin to the carpenter’s power tools. In the right hands, it becomes easier to achieve the desired outcome. You still need a certain level of expertise, however.

AI Should Increase Your Agency’s Revenue

The bottom line is that AI provides a path to do more with less. Perhaps the biggest hurdle for agencies and freelancers is embracing this philosophy.

Remember, there have been many changes in how we build websites. We went from hand-coding HTML to using content management systems (CMS) like WordPress. Tools like WYSIWYG editors and page builder plugins incrementally increased our productivity. Little by little, web professionals adopted these solutions and adapted their businesses to take advantage of them.

AI is more of a revolutionary technology, as it increases our output exponentially. Naturally, a change this big leads to questions about how we work and how much we charge.

You may run into a client who expects lower pricing because of your increased efficiency – don’t fall for it. Your knowledge and experience are still guiding the ship, and they are worth a premium. Once you realize this, you can use AI to encourage growth. These new tools simply offer a faster way to get there.

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post Should Your Agency Charge Less for AI-Assisted Solutions? appeared first on The NOKIA Blog.

The problem is that we can’t always remember what we did or why we did it. This is why documentation is so important. It’s a resource we can reference when jumping back in to add or fix something. Not to mention that it’s handy for clients and colleagues as well.

Documenting your projects has traditionally meant taking good notes. We add comments to our code, update readme files, and log what’s new in myriad other forms. Consistency is key, but difficult to achieve. After all, everyone gets busy and forgets to write something down.

Perhaps AI is just the tool we need to document projects without missing a beat. These models, along with the apps they connect with, can take notes for you. They’ll keep track of changes, explain what a feature does, and why it was built a specific way.

With that in mind, here are a few ideas for using AI to create and maintain your project documentation.

Use AI To Analyze and Remember Your Work

The popular AI models like ChatGPT, Claude, and Gemini all have “memory” features. Set your preferred tool to remember what you’ve done, and the model will record it for future reference. This is a goldmine for documenting your WordPress projects.

Before you start, ensure that you understand how your chosen model remembers things. Some have a setting for this purpose. However, you might also directly instruct an AI agent within your chat session. There are different types of memory, so you’ll want to check to see what is (and isn’t) included.

It’s a must-have feature when vibe-coding plugins. Use AI to keep track of your project from the start. That way, you’ll prevent any knowledge from being lost along the way.

But what about existing projects? You’re covered – to a point. AI can analyze your files and note specific functions and features. It’s also a wonderful tool for troubleshooting an issue or inspecting code written by someone else.

As always, double-check the tool’s interpretation of your work for accuracy. You can even use multiple models to inspect the same thing. It’s better to find a mistake early than a year down the road when you really need to know something.

Decide What Project Information You’ll Need

AI can document what’s been done. However, you’ll still need to figure out what information you’ll need to keep.

Much depends on the type of project you have and with whom it needs to be shared. But it’s safe to say that a changelog makes sense for every use case. You’ll want to know what changed, when it was changed, and potentially why.

Custom plugins or theme features would also benefit from usage instructions. It’s easy to forget how something works. As such, a quick step-by-step guide is valuable. Bonus points if you can add screenshots or videos to the mix. It’s perfect for onboarding new team members.

You might even document client requests. This enables you to stay on top of busy collaborative projects. Use it to assess time and energy spent (and how it impacts your billing). This info could also help you build a project roadmap for future changes.

The idea is to keep track of what matters to you and anyone else who touches your project. AI makes it easy to generate.

Create a System for Documenting Your Projects

Next, you’ll need a place to access your documentation and a plan for maintaining it. This is a very personal decision that depends on your preferences. For example, you could generate a custom text file in each project’s folder and be done with it. But there are more in-depth possibilities.

We’re working with WordPress, so using it as a knowledge base is a natural fit. You could build a centralized resource categorized by client or project. There are even support plugins available to help you get started, and the WordPress Connectors API will connect the site to your chosen AI model.

Solo freelancers could get by with a local WordPress installation, while agencies might want to use an internal or external server. A project’s documentation may also live on your client’s site. It’s a convenient feature and a potential selling point.

A Git repository would be great for those who want to version control their documentation. From there, you can feed updated information to virtually anywhere you want. Using AI here also streamlines the workflow.

Then, as things change, AI can automatically write to the destination. Or, you can manually review it and publish when ready. This ensures that you’ll always have the latest data.

The Pain-Free Way To Document Your Projects

Writing documentation can be a tedious process. You complete a task and then have to remember to record it. The chore is even harder when you’re juggling multiple clients and websites. Even the best of us will forget something.

AI’s automation capabilities make it seamless. Tell your AI tool what to document, and it remembers to keep track so you don’t have to. Some models may let you create blanket rules that cover all of your current and future projects.

You also get to choose where to store this valuable knowledge. It’s something you can share with others or keep to yourself. Regardless, you’ll have access whenever you need it. That will serve you well when it’s time to dive into a theme you haven’t touched in years.

If you’ve avoided project documentation, there’s no better time than the present to get started. There’s also an opportunity to upgrade what you already have. So, pick your favorite AI tool and let it do the work!

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post How AI Can Help You Document Your WordPress Projects appeared first on The NOKIA Blog.

That has led some seasoned (and not-so-seasoned) developers to go for the ultimate prize: replicating their favorite SaaS product. I admit to falling under the spell of such temptation.

It’s easy to see the potential benefits. SaaS subscriptions can be expensive, and the products may be more than what we need. Plus, there are always niche features that seem to be missing. Oh, and many are proprietary, raising data ownership concerns. Why not use AI to vibe code your own spinoff?

Can it really be that simple? Type a few prompts, and get a high-level tool to replace an enterprise app? As usual, it’s complicated.

Let’s take a hard look at the good, the bad, and the ugly of using AI to build a SaaS replica.

Taking Software Into Your Own Hands

My journey building a SaaS replica with AI began as I stood at a crossroads of sorts. I’m a longtime user of QuickBooks Desktop, which has served my accounting needs well over the years. However, the product I use was discontinued and moved online. Moving meant going from buying a license every few years to a monthly fee. I’m not keen on yet another subscription.

The desktop app is also starting to show its age. Some features are broken, and the interface is behind the times. Not to mention it’s a memory hog on my PC. This all coincides with some upcoming changes to my business that require a different approach.

So, I decided to take the plunge and build my own billing/customer relationship management (CRM) app as a WordPress plugin. I wanted something portable that would allow me (or others) to add features as needed. WordPress was the perfect fit.

The decision seemed like a no-brainer. I could use my existing skills to guide AI in the right direction. And I could leave out the things that weren’t necessary. I hoped to build a lean, functional plugin that streamlined my billing process.

This would also free me from the proprietary trap so many SaaS providers lock us into. I wouldn’t have to worry about higher rates, product limitations, or waiting for support tickets to be answered. Yes, this was exactly what I needed!

The only question was: Can I really build a suitable replacement?

The Challenge Is in the Details

The project started with a bang, as I used Claude to build a working prototype within an hour. Sure, there were some rough edges to be smoothed over. But the basic concept was coming together. Then, a bit of reality set in.

One of my goals was to create a tool that was close enough to what I’m accustomed to. The idea wasn’t to rebuild QuickBooks line by line, feature by feature. But I wanted something that provided a seamless transition.

My prototype allowed me to add customers, services, and invoices. I even built some import tools to bring my real-world data into the system. But I didn’t realize how many little details were missing until I used the plugin.

For example, I needed a way to share invoices with my clients. I also needed to distinguish between hourly-based and project-based services. Other needs seemed to pop up every few minutes:

• Custom reports for my business and individual customers.
• A way to email invoices to multiple contacts at the same company.
• A log to remind me whom I sent invoices to and when.
• Navigation to and from different areas of the plugin.
• User permissions for scenarios where you want to provide CRM access to a non-administrator.
• A front-end version of each relevant screen.

This was a different experience for someone who hadn’t taken a product from start to finish before. It felt more like being a product designer than a developer. That requires a different type of thinking.

AI proved capable of writing the code. However, I found myself having to provide extra context along the way. There was a lot of trial and error, and each new feature opened another set of decisions and potential.

There’s also danger in adding too many features. I didn’t want a bloated plugin that was difficult to use. As such, I had to practice restraint when considering my options.

It was a positive learning experience, for sure. But it also made me realize how much is involved in building a plugin that does more than merely function. Good things do indeed take time.

Questions To Ask Before You Build

The temptation to dive right in and generate code for the next HubSpot or Asana is understandable. AI makes relatively short work of complex coding tasks. These models can also advise you on how to replicate specific features.

It’s worth taking a step back and asking yourself a few key questions first, though. The answers will help you navigate the project or save you from making a massive mistake.

Are You Serious or Curious?

First, determine why you want to build this amazing new thing that’s based on an existing thing. Experimental side projects can be fun and a great way to learn. However, it’s different than a serious bid to create software that your entire company will use.

The former encourages you to be patient and test your ideas. The latter is often a mandate to increase efficiency while saving money. There’s an entirely different level of pressure in that scenario. You’ll also need to dedicate more resources toward the project.

It’s not necessarily a deal breaker either way, but a consideration nonetheless.

Do You Need Third-Party Integrations?

Integrating with other tools and services is a SaaS superpower. For example, adding Stripe to your CRM enables online payments, while Mailchimp adds email capabilities. AI tools can help you connect the various APIs out there.

The downside is the responsibility that comes with these integrations. APIs frequently change, and you need to stay ahead of them. Failing to keep up could lead to software that doesn’t work. Plus, there are security and privacy risks.

Remember: Once you build it, you’re responsible for it.

Do You Need Your App To Scale?

SaaS applications often require a robust infrastructure. That’s why AI companies are building data centers everywhere. This could be a concern if you’re expecting a stampede of users and use cases.

Smaller, more focused apps like my CRM plugin aren’t as big of a problem. A few users on a WordPress site won’t require a ton of memory or CPU cycles. But the calculus changes as your needs grow.

This is where a fun little project can turn into something more complex. That app you just vibe coded could turn you into a systems engineer. There’s also a cost to server space and other necessities. Are you prepared to go that far?

You Can Replicate a SaaS With AI, but Should You?

Using AI to generate code opens up a world of possibilities – and it’s only getting more powerful. New models continue to evolve to help us get things done faster. That leads to bigger and bolder ideas on our part.

Even so, it’s a good idea to think about the long-term consequences of what you build. It may be fun to try and replicate Gmail, but do you really want the responsibilities that go with it?

That may be an extreme example, but the theory also applies to smaller projects. The reality is that the best SaaS products are popular for a reason. They scale, have dedicated security teams, and professional product designers working to improve every aspect. Even the best AI models can’t match that quite yet.

So, have fun and experiment! Just know what you’re getting into before you begin.

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post Can You Really Replicate Your Favorite SaaS With AI? appeared first on The NOKIA Blog.

There are also big differences between hosting providers. Some focus on low-cost shared hosting, while others offer managed WordPress hosting, cloud hosting, or plans built for businesses and agencies. The tools included with each plan can vary just as much. Backups, staging sites, caching, security, migrations, CDN access, and developer tools may be included, limited, or cost extra.

This comparison looks at six popular WordPress hosts: WordPress.com, Bluehost, Pressable, Cloudways, Kinsta, and SiteGround. Each provider has been tested and compared across the areas that matter when running a WordPress website.

The goal isn’t to name one host that works for everyone. A personal blog, WooCommerce store, client website, and busy online publication have very different hosting needs. Instead, the results should make it easier to see where each provider works well, where it falls short, and which type of WordPress website it suits best.

Best WordPress Hosting: Quick Recommendations

Not everyone needs to compare every plan and technical detail. These recommendations offer a quick starting point based on common WordPress projects. Each host has been selected for a different type of user, with performance, management tools, support, pricing, and the overall hosting experience taken into account.

Best Overall WordPress Host: WordPress.com

WordPress.com is our best overall host because it combines managed WordPress hosting with the flexibility and ease of use many websites need. It works well for blogs and business sites, with plans suitable for larger publications and WooCommerce stores.

Much of the technical work is handled for you, including caching, security, updates, SSL, and CDN access. All paid plans now support third-party plugins and custom theme uploads. Business adds daily backups, staging, SFTP, SSH, database access, WP-CLI, and other developer tools.

WordPress.com is run by Automattic, a company with deep ties to the WordPress open-source project and WordPress.org. That experience carries through to its managed hosting and support, which is useful when a problem involves both WordPress and the hosting platform.

There is less server maintenance to handle, while developers can choose Business when they need more advanced access. Those needing full server control may prefer cloud or VPS hosting.

Pricing varies between plans, so always compare promotional rates with the normal renewal price.

Further Information:

WordPress.com Plans & Pricing

• Personal: Supports third-party plugins and themes, custom CSS and code, along with security, support, and migration tools.
• Premium: Includes everything in Personal, with additional design, analytics, SEO, advertising, and monetization tools.
• Business: Adds daily backups, staging, SFTP, SSH, WP-CLI, database access, GitHub deployments, and other developer tools.
• Commerce: Includes the tools available with Business and adds WooCommerce and online selling tools.

All data correct as of August, 2026.

Best WordPress Managed Host: Kinsta

Kinsta is our choice for the best managed WordPress host. It is built for WordPress sites that need strong performance, reliable hosting, and useful management tools without the site owner having to manage the server.

Every WordPress site runs in its own isolated container, with access to Kinsta’s cloud infrastructure and a choice of 30 data center locations. Server caching, edge caching, a Cloudflare-powered CDN, security, daily backups, and performance monitoring are included.

Kinsta also provides a strong set of developer tools, including DevKinsta. SSH and SFTP are included with all WordPress hosting plans, WP-CLI is installed by default, and staging gives developers a separate platform to test changes. MyKinsta also offers database management, logs, analytics, and Kinsta’s APM performance tool.

The main drawback is price. Kinsta costs more than budget WordPress hosting, so it is harder to justify for a small personal site. But for businesses, busy publications, stores, and other sites where performance and support matter, the extra cost makes sense.

Further Information:

Kinsta Plans & Pricing

• Single Site Plans: Built for one WordPress website, with several levels based on traffic or bandwidth. All include CDN, edge caching, daily backups, staging, security, migrations, SSH, SFTP, and WP-CLI.
• Multiple Site Plans: Designed for users who manage several WordPress installations. These plans increase the number of sites and available resources while keeping them under one Kinsta account.
• Agency Plans: Made for agencies that manage larger collections of client sites. They provide higher limits and more capacity while retaining the same managed WordPress platform and development tools.
• Custom Plans: Available for WordPress projects that need more resources than the standard plans provide. These are better suited to very busy sites and projects with unusual hosting requirements.

All data correct as of August, 2026.

Best WordPress Blogger Host: Cloudways

Cloudways is our choice for the best WordPress blogger host, particularly for established blogs and publications that have grown beyond basic shared hosting. It provides managed cloud hosting while still giving site owners more control over server resources than most managed WordPress platforms.

With Cloudways Flexible, WordPress can run on cloud infrastructure from DigitalOcean, Vultr, Linode, AWS, or Google Cloud. You choose the provider, server size, and location, while Cloudways handles much of the server setup and management. Resources can also be increased as traffic grows.

WordPress tools include server caching, staging, cloning, automated backups, SSL, migrations, security tools, SSH, SFTP, Git, and WP-CLI. Multiple WordPress sites can also run on the same server, provided it has enough resources.

This flexibility is why Cloudways works well for established bloggers. A growing publication can increase its hosting resources without moving to another platform. The tradeoff is complexity. There are more server settings to understand than with WordPress.com or Kinsta. But for bloggers comfortable managing WordPress, that extra control can be useful.

Further Information:

Cloudways Plans & Pricing

• DigitalOcean: The most practical starting point for many WordPress blogs. Plans provide dedicated cloud resources, SSD or NVMe storage, vertical scaling, and a choice of server locations.
• Vultr: Offers a broad choice of data center locations and server configurations. It is useful when the main audience is closer to a Vultr location or a different server setup is required.
• Linode: Another option for blogs that want predictable cloud resources and a choice of server locations while keeping Cloudways responsible for much of the server management.
• AWS: Uses Amazon Web Services infrastructure and provides more server configuration choices. It is generally more expensive and is better suited to sites with requirements that justify the added cost.
• Google Cloud: Runs WordPress on Google Compute Engine through the Cloudways dashboard. Like AWS, it provides flexible server resources but usually costs more than the simpler cloud options.

All data correct as of August, 2026.

Best WordPress Developer Host: Pressable

Pressable is our choice for the best WordPress developer host. It is a fully managed WordPress platform from Automattic, the company behind WordPress.com and WooCommerce, and runs on its WP Cloud infrastructure. That WordPress focus is one of the main reasons it works so well for development work.

Developers get staging and sandbox environments for every site, along with SSH, SFTP, WP-CLI, Git, database access, and other tools needed for building and maintaining WordPress sites. DupliKits can also be used to create reusable site templates, which can save time when several projects start with a similar setup.

Pressable handles much of the hosting work in the background. Hourly and daily backups, caching, security monitoring, automatic scaling, a global CDN, and site migrations are included. There is also 24/7 support from a team that works with WordPress every day.

Pricing is higher than budget hosting, but that is not really what Pressable is competing with. The value comes from reducing server maintenance while keeping the development tools needed for regular WordPress work. For freelance developers and teams managing several sites, that balance makes Pressable a strong choice.

Further Information:

Pressable Plans & Pricing

• Signature 1: Supports one WordPress site, 30,000 monthly visits, and 20GB of storage. Suitable for developers managing a single business or client site.
• Signature 2: Supports three WordPress sites, 50,000 monthly visits, and 30GB of storage. Useful for developers who manage a small collection of client sites.
• Signature 3: Supports five WordPress sites, 75,000 monthly visits, and 35GB of storage. Offers more room for freelancers maintaining several active WordPress projects.
• Signature 4: Supports ten WordPress sites, 150,000 monthly visits, and 50GB of storage. Excellent for developers and small teams that manage a larger group of websites.
• Signature 5 and Above: Plans increase from 20 to 100 WordPress installations, with higher traffic and storage limits. They are aimed at larger development teams and agencies with many sites.

All data correct as of August, 2026.

Best WordPress Agency Host: SiteGround

SiteGround is our choice for the best WordPress agency host. It combines managed WordPress hosting with tools for building, testing, managing, and handing client websites once a project is complete and launched. GrowBig and GoGeek also allow multiple websites under one account, which makes them better suited to agency work than the single site StartUp plan.

SiteGround handles many routine hosting jobs, including WordPress updates, daily backups, caching, CDN access, SSL, security, and server maintenance. GrowBig and GoGeek also include WordPress staging, while developers have access to SSH, SFTP, WP-CLI, databases, and other common development tools.

The agency tools are the main reason for choosing SiteGround here. Team members can be added as collaborators without sharing the main account login. Finished websites can also be transferred to clients while the agency remains attached as a collaborator. GoGeek adds white label client access, so clients using Site Tools do not see SiteGround branding.

The main drawback is renewal pricing. SiteGround offers large discounts for the first year, but regular rates are much higher. Agencies should use those renewal prices when calculating the long-term cost of hosting client websites.

Further Information:

SiteGround Plans & Pricing

• StartUp: Supports one website, around 10,000 monthly visits, and 10GB of storage. It includes managed WordPress tools, daily backups, caching, CDN access, SSL, and email. The single site limit makes it less useful for agency hosting.
• GrowBig: Supports unlimited websites within its resource limits, around 100,000 monthly visits, and 50GB of storage. It adds more server resources, WordPress staging, on-demand backups, and collaboration tools. This is a good starting point for smaller agencies.
• GoGeek: Supports unlimited websites within its resource limits, around 400,000 monthly visits, and 100GB of storage. It provides more server resources and adds white-label client access, making it the strongest shared hosting plan for agencies managing client websites.

All data correct as of August, 2026.

WordPress.com is our choice for the best WooCommerce host. WooCommerce can now be installed on any paid WordPress.com plan, giving store owners more choice over how much hosting and how many store tools they actually need.

The close connection with WooCommerce is a major advantage. WordPress.com and WooCommerce are both part of Automattic, so the hosting platform is built and supported by people with a deep understanding of WordPress and WooCommerce. This becomes useful when a problem involves the store, WordPress, and the hosting environment.

For larger stores, the Commerce plan includes everything in Business, along with WooCommerce and additional selling tools. This includes real-time backups, staging, SFTP, SSH, database access, payment tools, shipping integrations, automated taxes, product recommendations, and other WooCommerce extensions.

WordPress.com also handles much of the hosting work, including caching, security, updates, SSL, and server management. Store owners can concentrate on products, orders, customers, and sales rather than maintaining the server. It may cost more than basic WooCommerce hosting, but the managed setup makes more sense as a store becomes busier.

Further Information:

WordPress.com Commerce Plans & Pricing

• Personal: WooCommerce can be installed alongside third-party plugins and themes. It provides a low-cost starting point for a very small store, but it does not include the advanced backups, staging, and developer tools available on higher plans.
• Premium: Includes everything in Personal, along with additional design, analytics, SEO, advertising, and monetization tools. WooCommerce can be installed, although growing stores may benefit from the stronger hosting tools available with Business.
• Business: Adds real-time backups, staging, SFTP, SSH, database access, WP-CLI, and other developer tools. WooCommerce can be installed normally, making Business a good choice for store owners who want to build their own WooCommerce setup.
• Commerce: Includes everything in Business and adds WooCommerce with a collection of store tools and extensions. It supports unlimited products and orders, payments, shipping integrations, automated taxes, product recommendations, abandoned cart emails, and other selling tools.

All data correct as of August, 2026.

Best Budget WordPress Host: Bluehost

Bluehost is our choice for the best budget WordPress host. Its lower-priced plans provide the tools needed to run a blog, portfolio, small business site, or other WordPress project without paying the higher monthly cost of premium managed hosting.

WordPress hosting includes managed updates, SSL, CDN access, malware scanning, backups, migration tools, and a domain for the first year. Bluehost also provides a 99.99% uptime SLA and several server locations. WordPress setup and site management are handled through a dashboard aimed at users who may not have much hosting experience.

Starter is the obvious choice for smaller sites, while Business provides more storage, supports more websites, and adds further security and backup tools. Higher performance plans are available when a site needs more resources, so there is room to move beyond the entry-level packages.

The main issue is renewal pricing. Bluehost offers large discounts for the initial term, but the regular price is considerably higher. That needs to be included when comparing it with other budget hosts. For a smaller WordPress site where keeping the initial cost low matters, Bluehost still provides a strong set of hosting tools for the money.

Further Information:

Bluehost Plans & Pricing

• Starter: Supports up to ten websites with 10GB of NVMe storage. It includes managed WordPress updates, CDN access, SSL, malware scanning, weekly backups, migration tools, and a domain for the first year. It is the best fit for blogs and smaller WordPress sites.
• Business: Supports up to 50 websites with 50GB of NVMe storage. It provides more room for growing sites and is better suited to users managing several WordPress installations or a busier business website.

All data correct as of August, 2026.

Most WordPress hosts include more than just server space. Backups, staging sites, caching, CDN access, SSL, security, and migration tools reduce the amount of work needed to maintain a site. A host may advertise backups but run them only weekly, or offer staging only on its more expensive plans.

There is also a difference between a tool being included and it being well connected to the hosting platform. The right setup depends on whether the project needs simple management or greater control.

Developer requirements can be very different from those of someone running a single blog. Staging sites, SSH, SFTP, WP-CLI, Git, database access, logs, and local development tools will save a lot of time. They are also useful when testing updates or tracking down a problem without making changes directly on a live site.

Cloudways provides the greatest server control of the hosts compared here, while Kinsta and Pressable combine strong development tools with a more managed setup. WordPress.com also provides many common development tools on suitable plans. SiteGround covers most everyday development needs, while Bluehost provides enough access for many smaller projects.

The main question is how much control is actually required. More server access is useful for some developers, but it also means taking responsibility for more of the hosting setup.

AI tools are starting to appear in WordPress hosting platforms. Many providers now use it to help monitor websites, detect security threats, improve performance, and simplify routine management tasks. Some platforms also include AI assistants that can answer questions, troubleshoot common issues, or help configure hosting settings.

While these tools can save time, they shouldn’t be the main reason for choosing a host. Performance, reliability, support, and security still matter more. AI is best viewed as a useful addition rather than a replacement for a well-managed hosting platform.

The table below shows how the six hosts in this comparison currently approach AI.

All data correct as of August, 2026.

WordPress.com currently has the most complete AI setup of the hosts compared here. Its AI website builder can create a new WordPress site, while WordPress Agent continues working inside the site after it has been built. It can help with content, layouts, images, pages, and other editing jobs.

The more interesting addition for developers is MCP support. WordPress.com can connect with outside AI agents such as ChatGPT, Claude, Cursor, and other compatible tools. These agents can read site information and, with permission, carry out tasks such as creating posts, managing content, working with media, and changing site settings. MCP is available across paid WordPress.com plans.

Other hosts are using AI in narrower ways, often concentrating on initial site creation, content generation, or hosting support. Those tools can still be useful, but they should not be a major reason to choose a host on their own. Hosting performance, support, backups, security, development tools, and long-term cost still matter much more.

How to Choose a WordPress Host

Choosing a WordPress host is one of the biggest decisions you’ll make for your website. Your hosting provider affects performance, reliability, security, and how easy your site is to manage. The right host will keep your website running smoothly and give you access to support when you need it.

No hosting plan suits every website. A personal blog has different needs than an online store or an agency managing client sites. Knowing what your website requires before comparing providers will help you narrow your options and avoid paying for services you won’t use.

When comparing hosts, look at uptime, page speed, server locations, backups, staging sites, security, support, and renewal pricing. These factors often matter just as much as the monthly cost.

The articles below cover the main topics involved in choosing a WordPress host. Whether you’re building your first website or moving to a new provider, they’ll help you compare your options and make a confident choice.

WordPress Hosting for Different Needs

Choosing a hosting plan that matches your needs can improve performance, make your website easier to manage, and help you avoid paying for resources you won’t use. As your website grows, you can move to a plan with more storage, power, and management tools.

Whether you’re building your first WordPress website, running an online store, or managing client sites, understanding the strengths of each hosting option will make it easier to choose the right provider.

WordPress Performance & Security

A good hosting provider gives your WordPress website a solid foundation, but hosting is only part of the picture. Your website’s setup, the tools you use, and your security practices all affect performance, reliability, and keeping your visitors safe.

Many WordPress hosts include caching, content delivery networks (CDNs), backups, malware scanning, and SSL certificates. Knowing how these features work will help you get more from your hosting plan. Regular maintenance also helps keep your website running well. Updating WordPress, plugins, and themes, monitoring performance, and following good security practices can prevent many common problems.

The articles below cover the tools and techniques that can improve website speed, strengthen security, and simplify day-to-day management.

Managing Your WordPress Hosting

Launching a WordPress website is only the start. Regular maintenance helps keep your website secure, reliable, and running smoothly. Many hosting providers include tools that simplify routine tasks, but it still helps to understand how they work.

Common tasks include migrating websites, installing SSL certificates, updating PHP, managing domains, restoring backups, and monitoring uptime. Learning these skills will help you solve problems more quickly and get more from your hosting provider.

Whether you’re looking after one website or several client projects, a regular maintenance routine can reduce downtime and keep your websites in good shape.

The articles below cover the most common hosting management tasks and show you how to handle them with confidence.

• When Your WordPress Website Has Outgrown its Hosting

  How do you know when a hosting change is needed? Here are a few things to consider.

• Hosting Your Client’s WordPress Website

  Learn how to avoid common hosting mistakes when hosting WordPress sites for clients.

• Understanding Your Web Host

  Your host may not cover all your needs. Take these steps to ensure your website runs smoothly.

• Building a Performant WordPress Website

  Learn how to boost performance with better hosting, lighter themes, and smart optimzation strategies.

• What To Know About Your Client’s WordPress Website

  We cover what to check first, including themes, plugins, custom code, hosting, and unused tools.

• Add an SSL Certificate to Your WordPress Website

  A quick SSL certificate setup can mean big benefits for your site and visitors.

• WordPress Website Email Issues

  Learn how to test sending, check logs, change the from address, set up SMTP, or use a mail delivery service.

Final Verdict: Which WordPress Host Should You Choose?

WordPress.com is our best overall choice because it works for a broad range of WordPress projects while handling much of the hosting management. It is suitable for blogs, business websites, larger publications, and WooCommerce stores, with access to plugins, themes, staging, backups, security, caching, and development tools on suitable plans.

Kinsta is the better choice for users who want premium managed WordPress hosting and are willing to pay more for it. Cloudways suits established bloggers and publications that want greater control over server resources. Pressable is our choice for developers because its managed platform includes a strong set of WordPress development tools.

SiteGround makes sense for agencies managing several client websites, particularly when collaboration and site management tools are needed. And Bluehost remains the budget choice for smaller WordPress sites where keeping the hosting bill low matters more than having advanced management tools.

No host wins every category because WordPress websites have different requirements. The best option is the provider that has enough performance and resources for the site, includes the tools that will actually be used, and remains affordable after introductory pricing ends. For most WordPress users looking for a balance across those areas, WordPress.com gets our overall recommendation.

WordPress Hosting FAQs

WordPress hosting can look more complicated than it needs to be. Hosting companies use different plan names, prices, limits, and technical terms, even when the services are similar. These answers cover some of the most common questions about choosing and using WordPress hosting.

• What is the best hosting for WordPress?
  WordPress.com is our best overall WordPress host because it combines managed hosting with good performance, security, backups, CDN access, and WordPress support. Kinsta is our choice for managed hosting, Cloudways for bloggers, Pressable for developers, SiteGround for agencies, and Bluehost for smaller budgets.
• How much should WordPress hosting cost?
  Basic WordPress hosting can cost only a few dollars per month, while managed hosting may cost $20 to $50 per month or more. Larger sites and stores can cost considerably more. Always check the regular renewal price because introductory rates can make the first term look much cheaper.
• Do I need managed WordPress hosting?
  No. Smaller blogs, portfolios, and business sites can run well on lower-cost hosting. Managed WordPress hosting becomes more useful for busy sites, stores, and businesses that benefit from automatic backups, security, caching, staging, and WordPress-focused support.
• Can I change WordPress hosts later?
  Yes. WordPress sites can be moved between hosting providers. Many hosts provide migration tools or will move the site for you. Keep the old hosting active until the new site has been checked and the domain is pointing to the new server.
• Does better hosting make WordPress faster?
  Better hosting can improve WordPress performance by providing faster servers, more resources, caching, and CDN access. But hosting cannot fix every problem. Large images, heavy themes, slow plugins, external scripts, and database problems can still make a site slow.
• Is WordPress hosting different from regular web hosting?
  WordPress hosting is web hosting set up with WordPress in mind. It may include WordPress updates, caching, backups, security, staging, WP-CLI, and specialist support. WordPress can also run on regular hosting as long as the server meets its requirements.
• Do I need separate hosting for WooCommerce?
  No. WooCommerce runs on WordPress and does not require a separate type of hosting. But stores can need more server resources because carts, checkout pages, customer accounts, orders, and stock changes create more database activity than a typical WordPress site.
• How much traffic can WordPress hosting handle?
  There is no single number. A cached blog and a busy WooCommerce store can use very different resources even with the same number of visitors. Check the host’s traffic, bandwidth, storage, CPU, memory, and other resource limits before choosing a plan.

Read more articles by Paul Andrew

The post The Best WordPress Hosting in 2026 appeared first on The NOKIA Blog.

SEO has always had a dash of mysticism to it. People have tried various tricks and techniques to improve rankings. Now, we’re faced with the challenge of pleasing AEO (Answer Engine Optimization). The goal is to get your content cited by AI models. That could be a search engine like Google. But it also includes ChatGPT, Claude, and other AI tools. When a user asks an AI model a question, you want to be a source of relevant information.

Much like SEO, AEO inspires debate about what providers are looking for in a website. Do we need to do anything drastic? Or are the fundamentals of adding metadata and structured content enough?

These are among the questions we’re trying to answer here today. We can’t promise perfect results, nor that best practices won’t change (that’s a given). But we can show you some tools and resources to help you on your journey.

The good news is that WordPress is a great platform for getting your site noticed by search engines. It already includes some basics, such as logical content structure and sitemaps. And its plugin ecosystem is full of high-quality tools. This includes options for improving your site’s AEO.

Let’s get started!

Why You Should Care About AEO

Traditional search engines are still an important piece of the puzzle for discovering content. However, people are also turning to AI tools for information within the context of a conversation. That differs quite a bit from how we’ve researched topics for the past 30 years or so.

For example, you might use Bing to find a list of WordPress e-commerce plugins. That’s great, but you still have to click through each relevant link to find what you’re looking for. You could, in theory, waste a lot of time researching plugins that aren’t a good fit for your project.

Compare that experience with using an AI tool like Gemini. You could ask for WordPress e-commerce plugins with specific features, such as subscriptions or shipping integrations. The AI model will provide a summary of plugins that match your request, complete with background information.

AI provides a succinct report that makes it easier for users to find links of interest. That’s important to every website owner, whether you’re a plumber or a tech publication. Making your site AEO-friendly is part of getting your content seen by the right people.

It’s also a different deal than the training bots that hog site resources. You can still block harmful bots while welcoming the legitimate ones.

Scan Your Site for AI Agent Readiness

What does your WordPress website need to be indexed by AI models? You may already be on the right track.

The basics of SEO, such as a robots.txt file and an XML sitemap, are must-haves. These items help direct bots to your content and tell them what to index, similar to how search engines use them. But there’s more to the story.

Cloudflare has a helpful scanning tool, Is Your Site Agent-Ready?, that analyzes your website’s structure. It looks for the following:

• The discoverability of your site, via robots.txt, sitemaps, link response headers, and DNS records.
• If your site makes content available in an AI-accessible format, such as Markdown.
• How your site manages bot access via robots.txt.
• Any agent skills your site may have, such as MCP.
• E-commerce protocols.

You’ll receive a report that details where you’re succeeding and where there’s room for improvement. We should note that some of the above may not apply to your website. For example, agent skills won’t be relevant unless you have AI agents on your website. You can also adjust the scan settings to focus only on the areas you care about.

As with all scanning tools (AI and otherwise), take the results with a grain of salt. However, they will provide some actionable advice. It’s up to you to determine what makes sense for your website.

Turn Your HTML Content Into Markdown

It may be a surprise, but HTML isn’t the best format for AI models to read. Instead, they prefer Markdown. This plain-text markup language is easier for bots (and humans) to understand. Elements like headings and lists can be identified without knowing code.

Markdown is also more efficient than HTML. Models don’t have to sift through lines of unnecessary code to access your content. That means fewer tokens, which is better for everyone.

WordPress doesn’t natively support Markdown output. However, WordPress.org recently added this capability via the experimental html-to-md plugin – and you can, too. It’s a simple way to make your site friendlier to AI models.

Install the plugin, activate it, and a <link> element will be added to each page’s header, pointing to the Markdown version. Your site’s visitors won’t know the difference, but AI models will.

LLM Markdown is a similar plugin, but with a twist. A settings page lets you enable or disable Markdown output for specific post types. Look for more plugins to hit the market as Markdown output becomes more commonplace.

Cloudflare users with paid plans also have access to a Markdown for Agents feature. It doesn’t require a plugin – simply turn it on in your account dashboard.

Helpful AEO Resources

Optimizing your WordPress website (or any website, for that matter) for AI agents isn’t as hard as you may think. The tools and tips above will help you determine and address your needs.

But AEO is a nascent subject. As such, expect things to change quickly. The following are some resources you can use to learn more and stay ahead of the game:

We hope you found this overview useful. Now that you have a better idea of what AEO is, it’s time for action!

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post How To Make Your WordPress Website AI-Friendly appeared first on The NOKIA Blog.

Seriously, some of us are spending something close to a BMW’s (or perhaps a Ferrari’s) monthly payment on AI. What started as a small monthly fee to use ChatGPT, Claude, or Copilot has turned into something completely different. We have become the proverbial kids in the candy store.

It’s a bad case of consumerism fueled by our desire to experiment with new toys. It doesn’t help that AI companies are making it easy to spend significant money without a second thought. Integrating with your favorite SaaS or even WordPress is easy. Yet, the virtual cash register silently rings with each prompt and automation we create.

Perhaps all of this is happening too fast (maybe that’s the intention). We may be falling into an AI-powered trap that will be difficult to escape.

The Grumpy Designer likes to keep things rational. So, let’s hit the brakes, take a step back, and analyze what we’re doing. We’re the only ones who can stop the insanity, after all.

Your Monthly AI Plan Isn’t All-Encompassing

The early days of AI (a whole 2-3 years ago) were exciting. I had fun playing around with ChatGPT and seeing what silly or productive things I could accomplish.

Its coding abilities may pale compared to what we have today. But it was still incredibly handy for troubleshooting and building basic WordPress plugins. I decided that their $20-per-month Plus plan was a relative bargain. It offered access to the latest models and improved performance.

And it’s still a good deal, if you use it in your browser or their app. An individual performing occasional coding, image generation, or file analysis will get a lot for their money. It’s once you step outside of those boundaries that things become costly and confusing.

Such monthly plans typically don’t provide you with API access. For that, you’ll need to purchase tokens. It’s a common practice across the big AI companies.

I won’t argue with the premise of token-based usage. AI requires a lot of computing power to do its job. It must provide quick and accurate answers to user queries. Then there is the cost associated with training and improving each model.

The real problem lies in educating consumers on the differences. It’s not until you need an API key that you realize your monthly plan won’t cover you.

How Much Will That Task Cost?

Generating an API key and connecting your favorite AI model to a third-party service is simple. Figuring out how many tokens you’ll need isn’t so clear. That’s the downside of not having a good/better/best pricing model.

Reputable AI companies let you set spending caps and disable auto-purchasing once you hit your limit. This will save you from a massive bill. It’s also a good security measure, should your API key fall into the wrong hands.

However, experimentation is the only way to understand the costs of using AI tokens. Figure out what you want to do, ask AI to do it, and check your account dashboard to see how much you spent. The trick is to extrapolate that cost based on how many times you’ll perform a given task.

The other challenge is that some tasks will use more tokens than others. For example, generating a headline for your blog post will likely cost less than generating a featured image. Thus, you’ll want to watch your token usage carefully.

Setting a small spending limit may be fine for light-duty tasks. That strategy won’t work for organizations with multiple users who are highly dependent on AI, though. You’ll quickly run out of tokens and will have to go without the service or set a higher limit.

It appears that companies are beginning to realize that willy-nilly usage of AI is costly. Some will narrow the scope of what these tools do for them. It’s also an argument for developing local AI models. Maybe we still need humans after all?

Put AI in Its Place

Sure, AI can do just about everything. But the decision on when and how to use it is ours to make. The increasing and uncertain token costs are reason enough to scrutinize every task. Some of what we’re doing may not be worth the price.

There are other benefits to being less reliant on AI. Fewer tokens spent means less electricity (and less pollution). The environmental impact is real and only getting worse as more of us employ these models.

It’s also an opportunity to stay connected to our humanity. Imagine all the knowledge we might lose if we cede every task to machines. There is also the potential to lose personal and professional relationships. Do you want to trade that for efficiency?

All of this makes me want to treat tokens as something to spend wisely. From now on, I’ll ask myself: Is this task tokenworthy?

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post Cherish Your Tokens, Grumpy Designer appeared first on The NOKIA Blog.

Much of the excitement around this development surrounds AI’s potential to transform WordPress. It opens the door to easier site management and (hopefully) a better onboarding experience for new users. We’re only beginning to see what this technology can do when combined with the content management system (CMS).

Now that AI integration is available to the masses, the question is: What tasks is AI best-suited for?

You can theoretically use it for everything from changing a post title to generating new plugins on the fly. That’s great, but there are a few considerations.

The first is practicality. We likely don’t need AI to check a box on a settings page for us. Seriously, you could do it yourself in the time it takes to write a prompt. But there are also complex tasks that would be too dangerous or inefficient to perform on a production website.

Then there is the cost of using AI tokens. Connecting your website to for-profit models like Anthropic or OpenAI means paying for every prompt or automation. Thus, using AI for everything isn’t for the budget-conscious among us.

Developers and website owners must decide how to get the most value from AI. Here are a few questions to ask yourself or your client before taking the plunge.

Can AI Do It Better or More Efficiently?

The overlap of what humans and AI can do inside WordPress depends on your experience. A professional who has used the software for years will have more capabilities than a beginner. The longer you use WordPress, the more likely you’ll understand its features and quirks.

So, the trick is to identify what AI can do better or more efficiently than you. Relatively small tasks like inserting an image or formatting text are probably best left to humans. There isn’t much time to be saved unless you’re struggling with the basics.

Advanced jobs, such as creating page layouts in the Block Editor, are where things get murky. Here’s where experience really matters. A web designer may have no problem building layouts, while a novice may become stuck. Therefore, the decision comes down to your comfort level.

On the other hand, AI’s potential to perform tasks at scale is where it shines. For example, maybe you want to find every image on your site without an ALT attribute and implement descriptive text. That could take hours for a human. Meanwhile, you can use AI to search for and identify such images. From there, you can manually write the text or ask for help.

It’s also worth noting that using AI isn’t a replacement for learning. In fact, you can use it to guide you through various tools and processes. You may find that you no longer need AI to do something after it shows you how. That’s a powerful and perhaps underrated use case.

How Often Will I Need the Task?

The frequency of a given task is also a consideration. A one-off task, such as a deep code analysis, could be a wise use of AI. Spending a few tokens may be well worth the time saved when compared to other methods.

Automation is another great example, as it’s available any time you need it. You can run a task in the middle of the night or first thing in the morning – it doesn’t care or complain. AI models can schedule and perform such jobs. There is also the potential for it to recognize changing needs and adjust accordingly.

Perhaps the best measure of value is how much time a task takes a human. Consider creating custom data reports, for example. It can be extremely complicated, depending on the data you need. You can use plain language to describe what you need, and AI will do the rest.

This approach also works at scale. Agencies and freelancers managing dozens or even hundreds of websites can use AI as an extra set of eyes. Even something like troubleshooting a buggy plugin could be performed in the background while you tend to other things.

Is There a Suitable Non-AI Solution?

Here’s the elephant in the room: we don’t need AI to do most things inside of WordPress. As such, the technology may be overkill for some tasks.

There are plugins for virtually every need. They can manage automations, data exports, and everything else under the sun. This is how we got by for the 20-odd years before AI came along.

A non-AI plugin is still a viable option. You’re likely to get the functionality you need, along with cost certainty. There is also a human ready to support you if you run into problems.

However, plugins can’t cover every niche, and they aren’t always easy to use. Some require coding skills to get the most out of them. Using AI makes perfect sense in these scenarios.

The benefits of AI include speed and a seamless experience. But in many cases, a plugin will suffice. It’s a matter of looking at your needs and determining the best fit.

AI in WordPress Is Helpful, but Not Always Necessary

The most interesting part of WordPress AI integration may be in how people decide to use it. The CMS powers all types of websites, from small bespoke blogs to corporate multisite installations. There is a nearly endless supply of use cases.

And using AI in the dashboard could benefit users of all skill levels. The challenge is in finding the tasks that make the most sense for you. It’s a more personal decision than you might think.

Our advice? Experiment with this new tool and think of ways it can help you get more done. Keep track of token usage and determine what’s most valuable to your workflow.

You might find that you’re more productive than ever, or that you can safely hold off on using AI for all the things. It’s your choice!

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post AI in the WordPress Dashboard: Which Tasks Are Worth It? appeared first on The NOKIA Blog.

Sure, building a custom plugin has always been an option. That’s fine for scenarios that require a code snippet. However, complex tasks were reserved for highly-skilled developers. This meant that most of us had to settle for whatever was available on the market.

AI has swooped in to change that calculus. Advanced models like Claude Code enable even novice developers to build powerful, multi-layered projects. These days, it’s more about knowing what to ask for than understanding every line of code. We now have a tool that does the heavy lifting for us.

This technological shift gives new life to an old question: Should you use an existing plugin or build one yourself? AI certainly expands the potential scope of what’s possible, thus calling into question the need for third-party tools.

But don’t go on a vibe-coding rampage just yet! There are some important considerations when making this decision. Let’s talk about them.

Which Approach Best Fits Your Needs?

There are tens of thousands of WordPress plugins on the market. Some utility-based options are very niche, but most plugins are built to serve a broad range of use cases. Product makers must account for the many ways people use WordPress.

The downside of that approach is that a plugin might be more than what you need, or fall short in some areas. The old “too much or not enough” conundrum has long been a part of the plugin experience.

Building a plugin with AI, on the other hand, lets you narrow the focus. You can include only the features and functionality your project needs.

For example, let’s say you need a feature that only applies to one WooCommerce product. There is probably a third-party extension to fit this purpose. But a single-purpose plugin could do the same thing without the overhead or the cost of a yearly renewal. AI makes the process quick and easy.

On the other hand, needs evolve during a project’s lifecycle. Perhaps your client will need similar functionality on more products down the line. A vibe-coded solution may not be quite as flexible in that case. You may need to refactor the plugin to meet new requirements.

As such, it’s important to consider your current and future needs. If scope creep is a concern, a third-party plugin may be a better choice.

Do You Want the Maintenance Responsibilities?

An existing WordPress plugin may not solve your every need. However, it takes you off the hook regarding future maintenance. It’s the plugin author’s responsibility to fix bugs and build new features.

Naturally, that’s a double-edged sword. Some product makers are more responsive to issues than others. In addition, more than a few plugins have been abandoned over the years. And sometimes a product goes in a direction you don’t support. You don’t want to be left to pick up the pieces or placate clients when there’s a problem.

It’s all about control and responsibility. If your project (or personality) requires absolute control, then building it yourself makes sense. That way, you know what’s going on every step of the way. You don’t have to wait for someone else to take action.

Still, we should note that vibe coding plugins result in a higher level of responsibility. It means checking for security holes, compatibility testing, and acting as your own technical support staff. The practice puts everything back into your capable hands.

Kudos to you if this fits with your philosophy! To be safe, we also suggest thinking about how these responsibilities scale. Maintaining a single plugin for a client is one thing. The upkeep of dozens of plugins spread over dozens of websites is another. Make sure you have processes in place to keep things running smoothly.

Can You Build It Better?

The final consideration on our list is simple. The idea is that just because you can build something with AI, it doesn’t mean you should do so. Sometimes, there are established products that do the job well enough. Why reinvent the wheel?

The scope and depth of a plugin play a role here. Consider a popular plugin like Jetpack. It does a lot of things and has been around for a long time. Sure, you could vibe code your own suite of similar functions. However, ask yourself if you want to take on a project of that magnitude, or if it’s even worth the effort. The same could be said for Yoast SEO, Gravity Forms, and other flagship products.

That being said, you could reasonably use AI to recreate specific aspects of a plugin. For example, building a social sharing plugin that includes a few of the missing features you want. Smaller and more focused projects are better in most cases. And there’s also an opportunity to build your own extensions of an existing plugin.

There are also scenarios when your needs are very specific, and there aren’t any great options available. It’s here where vibe coding really begins to shine. You can take your idea to your favorite AI model and build it from scratch. It’s empowering for those working with clients!

The bottom line is to use AI when it’s beneficial. You might be able to build the next WooCommerce, but what’s the payoff? Instead, look for opportunities that help you level up.

There Are Endless Plugin Options and Opportunities

The WordPress plugin ecosystem has an answer for many project requirements. It’s one reason why the content management system (CMS) has remained so popular. Adding more capabilities has always been a few clicks away.

The introduction of AI into the development process has expanded those possibilities even further. If an existing plugin doesn’t do everything you need, it’s easier than ever to build your own solution. In many cases, AI works quickly and is cost-effective. It helps us provide clients with more personalized functionality.

All of this makes deciding to go custom more compelling. AI lowers the bar for building complex features. Sometimes that means fewer advantages for existing products.

Still, vibe coding isn’t always the best option. It comes with a higher level of responsibility and adds to your long-term maintenance list. Plus, there are questions about code safety and stability. AI doesn’t necessarily reduce those risks.

The good news is that you have a world of choices. We hope the considerations above help you make the right one!

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post A New Choice: Use an Existing Plugin or Vibe Code Your Own? appeared first on The NOKIA Blog.

However, AI also presents opportunities to broaden our horizons. We can use it to do things we haven’t tried before. Even better, we can experiment with ideas that seemed too ambitious a few years earlier. For example, consider projects that had a big learning curve or were time-consuming. Perhaps they don’t seem as daunting in the age of artificial intelligence.

The right tool could be the key to offering new and improved services to your clients. It’s a vehicle for increasing revenue and strengthening customer relationships. What’s not to love?

Let’s look at how AI can help you expand your agency’s service offerings. We’ll cover potential service ideas and considerations before presenting them to clients. You might even find the perfect growth opportunity for your business.

Find Tasks AI Can Do Faster and Better

Time is often the biggest barrier to creating new services. We’re busy enough without having to learn something new or focus on tedious work. More than anything, these are the tasks AI can help us tackle.

If you often find yourself knee-deep in code, you can use AI to lift the burden and increase productivity. Here are a few ideas to get you started.

Performance and Security Audits

Is your client’s website running at peak performance? Is it chock full of vulnerable code? Some plugins can help you find general answers. However, a full audit is often the best way to diagnose and fix issues.

The problem is that it takes significant effort to go through each line of code. You also need to know what to look for during the inspection process. Not everyone has the depth of knowledge in PHP, JavaScript, and other languages found in a WordPress website.

AI tools can save you a ton of time. Even a relatively lengthy code audit can be performed in the background (freeing you to enjoy a cup of coffee or two). Plus, some models are adept at finding security issues and performance bottlenecks.

The big caveat here is that AI can point out issues, but you may not be able to fix every one of them. For example, avoid making changes to WordPress core or third-party plugins. Those changes would be overwritten during a software update. You could, however, alert a plugin author of what you found.

On the other hand, the results can lead you to find better options or use AI to build a custom solution. Regardless, it’s a service you can charge for.

Custom Plugin Development

There are two truths in agency life: No two projects are the same, and no WordPress plugin can cover every niche. That’s what makes custom development an appealing service.

Here again, we face limits on our time and coding abilities. But even an expert developer may not have enough room in their schedule for a complex plugin. Then there’s the future commitment to maintenance. It’s a lot to put on your virtual plate.

AI models make perfect development companions. They can use WordPress documentation to follow best practices and generate plugins with relative ease. Some more advanced apps can also create a logical file structure for you.

This opens multiple possibilities for your agency. You can create one-off plugins to cover client needs. You might also level up by creating more general-purpose plugins for use across multiple sites. A plugin with enough appeal could be sold in the marketplace.

In every case, there’s an opportunity to boost your revenue. Add custom plugin development to your project and maintenance fees.

Content Starters and Analysis

It seems like content is always a sticking point when working with clients. We’re either waiting for clients to deliver it or we’re tasked with cleaning it up. Then there is also the ever-evolving challenge of SEO.

We still don’t recommend using AI to generate production-ready content. It’s simply too generic and won’t reflect branding without human intervention. However, it can help in several areas.

For one, you can use it to create “starter” content. This is text clients can review and edit to match their needs. The final results might be completely different – but that’s not the point. Seeing content on their screen might be the impetus they need to keep the project moving forward. That saves you time and a few headaches.

AI can also analyze content for accessibility and SEO best practices. Use cases include simplifying language, determining keyword density, improving titles, and generating meta summaries. It’s also handy for researching competitors.

Now, these common tasks can be completed in a fraction of the time. Adding them to your service list provides more value to clients. In addition, the SEO analysis could be a source of recurring revenue.

AI Could Be Your Agency’s Growth Engine

Perhaps AI’s value to your business is all about perspective. Sure, you could use it to make less-good versions of what you’re already doing. Generating slop and calling it a day isn’t great for your long-term viability. We won’t argue that some people have chosen this path.

However, AI is also capable of helping you be the best version of yourself. It just requires a more thoughtful approach. Use these tools to tackle the busy work while keeping a close eye on the results. Most importantly, be the decision maker in what you build. In other words, don’t accept AI’s initial output as the final answer.

Treating this technology as a partner is a path to growing your agency. The extra time and mental bandwidth you gain will allow you to identify new revenue opportunities. The ideas above are just the tip of the iceberg.

Ask yourself: What can AI do better and faster? How can it strengthen what I do best? How can I use it to improve client services?

The answers might lead you to something great!

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post How AI Can Help You Expand Your Agency’s Service Offerings appeared first on The NOKIA Blog.

Our clients are also starting to grasp the implications of using AI. Or, they’re at least interested in what the technology can do for them and their website.

Once again, that’s a double-edged sword. It’s great that AI improves our efficiency and coding capabilities. Agencies and freelancers now have access to a valuable resource that can help take our businesses to new heights.

However, it may also lead to a shift in client expectations. They’re going to want more from us in less time. Oh, and they’ll also want it cheaper than before. It’s understandable, if not completely realistic.

So, how do we keep clients from asking for the moon at the speed of light (and for the price of a cup of coffee)? It’s all about process and communication.

You’re Still the Expert

One might assume that AI is smarter than humans. Sure, it may be fast and answer questions with unwavering confidence. For some, this leads to a false belief that these apps can and should do everything for us without our input.

But AI isn’t a perfect fit for every task. And even in those areas where it excels, humans should still verify the results.

Using ChatGPT, Claude, or Gemini on its own won’t solve every problem. Much depends on the person using these tools. A skilled developer will know what to ask for, as will a content writer or marketer.

When it comes to generating WordPress plugins, future maintenance is also a concern. As such, the ideas behind the software must have a solid foundation. The details matter.

Without human intervention, there is no way to guarantee accuracy, security, or even the appropriateness of the results. AI can perform the task, but shouldn’t be left to make all the important decisions.

This is why your expertise is still a necessary ingredient for success. These apps are most useful when we’re there to guide them.

There’s More Time To Get Things Right

In the right hands, AI speeds up the development process. What used to take days can now be done in an afternoon. There’s no question that the technology saves us time.

The question is: What should we do with this extra time? Do we want to rush to launch our project or step back and consider what else we can improve?

Building custom layouts and functionality has traditionally been an obstacle – particularly for small agencies and solopreneurs. We only have so much time to dedicate to a project, and those items typically have the highest priority. They also require a lot of trial and error. Bugs must be squashed, and adjustments are made as we go deeper into the process. It’s easy to go down a rabbit hole.

That often led to little extras being left behind. Worse yet, things like accessibility or performance were half-baked, rather than being fully thought out. Projects didn’t always reach their full potential.

AI affords us more time to consider those other important aspects. Instead of development headaches leading to a mad scramble, we can now take a more holistic approach to site building. We can test thoroughly and make improvements.

Theoretically, AI facilitates a faster turnaround time. It’s also an opportunity to ensure quality.

Project Outcomes Are Your Value Proposition

Some clients will undoubtedly expect you to lower your prices. They may even ask you about your use of AI and how it impacts cost. It sounds reasonable, but there’s a flaw in this logic.

Successful outcomes are your biggest value to clients. How you get there isn’t the point. It’s a debate we’ve had before in the WordPress ecosystem.

The advent of page builders led to similar questions. Since we’re no longer building layouts by hand, does that mean our design skills are worth less money?

That’s like asking a carpenter if they charge less because they use power tools instead of a screwdriver. Likewise, automation in other industries doesn’t necessarily lead to lower prices. New vehicle prices go up every year, despite the presence of robots on the assembly line. And better software doesn’t lead to discounts from your accountant.

One reason we invest in new technologies like AI is to produce better results. If anything, we should look to increase our profit margins, not lower them. This shouldn’t be a race to the bottom.

It’s a discussion worth having with clients who challenge your pricing model. Yes, anyone can use AI. But anyone can use a page builder or even an SEO plugin. That doesn’t guarantee results.

We can produce outcomes that are tailored to client needs. AI is but one tool we can use to get there. It’s no substitute for our skills and experience.

AI Means More Is Possible, Within Reason

AI opens a world of possibilities for WordPress agencies and our clients. It can also lead to imaginations running wild. That’s why setting realistic expectations is important.

It’s up to us to set the tone. We must consider how we talk about AI and any claims we make about its capabilities. Our messaging should reflect how this technology helps us better serve clients, while avoiding hyperbole about miracle cures for every challenge.

That’s hard to do in an ecosystem where others are pumping out big promises. Then again, it’s no different than other can’t-miss solutions from years past. As always, agencies and freelancers should be the voices of reason.

Doing so builds trust with clients. That’s still the cornerstone of a successful business, regardless of the technology we use.

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post Keeping Your WordPress Client Expectations Realistic in the AI Era appeared first on The NOKIA Blog.

Adopting this technology has significantly changed our role. It’s no longer about poring over each line of code. Now, we’re closer to a symphony conductor, orchestrating projects as a large language model (LLM) does the dirty work.

We can certainly appreciate the increase in productivity. Fewer moments spent knee-deep in documentation or support forums means more time to get things done.

This also makes it tempting to remove humans from the picture. Some agencies and development shops have cut staffing in favor of AI. It makes sense on a few levels. An AI tool is cheaper than an employee or freelancer. And the gains in efficiency mean one person can do the work of many.

But there’s a fine line between increasing output and relying too heavily on AI. Here’s why humans should still be a part of the process.

Knowledgeable Humans Are Essential for Quality Assurance

There’s something to be said for a well-trained eye. A seasoned developer can envision how an app should work. Their experience helps them effectively structure projects and avoid common pitfalls. They understand the importance of performance and security.

On the other hand, AI models are great at generating code, but they don’t think like a human. They may use techniques that aren’t as efficient for a particular purpose. They can also misinterpret what we’re asking them to do. Like their human counterparts, AI tools aren’t perfect.

Even the most advanced coding tools can make mistakes. It could be as simple as a syntax error. However, they may also produce work that doesn’t account for edge cases or future maintenance.

That’s why a human should carefully review all AI output. Generated code should be tested with a mix of manual observation and automated tools. It’s no different than a senior-level developer keeping a watchful eye on what their team is producing.

Remember, automation isn’t an excuse to lower your standards. If anything, it provides an opportunity to squash bugs and refine functionality. Building with AI works best when done in tandem with a knowledgeable person.

Developers Can Shift Their Focus to the Bigger Picture

Solo developers and teams alike have traditionally struggled with the little things. Tight deadlines and shoestring budgets make it hard to get the details right. So often, it’s a race to the finish line, rather than a quest to create the best possible result.

The details are often what make a WordPress plugin or theme great. This happens when we go beyond software that merely works and focus on things like the user experience. AI gives us a chance to take a larger view of our projects.

We no longer have to write code by hand. That may bring a tear to your eye (or make you leap for joy). The bright side is that you now have time to create a comprehensive plan for each project. You can define how it looks, how it works, and how it will adapt to future needs. Even if you were doing these things before, you’ll have a chance to think bigger and better.

All of a sudden, deadlines are a little less important. You’re free to explore options and test them. Most of all, you can afford to make a mistake or two along the way. Rewriting a code snippet isn’t a disaster that puts you behind. Rather, it was just a failed experiment you encountered along the way.

The additional room for creativity could be a difference-maker. We can go from “we’ll get to it later” to “let’s get it right from the start” – that’s powerful for developers of all stripes.

People and AI Are Better Together

Every WordPress developer should be exploring AI and how it can benefit their workflow. We’re well beyond the point where it’s just a curiosity. The future of our industry depends on how we use and adapt to this technology.

The sad truth is that AI will continue to cause some businesses to reduce their staff. It seems like an unavoidable consequence.

We must be careful, though. To borrow from WordPress terminology, this doesn’t mean we should cut people out of the loop. Humans are still integral to building great software. As such, we shouldn’t cede everything to the machines quite yet.

Things like quality control and holistic thinking are too important – and it’s what we do best. We should use AI as a vehicle to put those traits into action. Doing so will put us on a path to greater efficiency and better outcomes.

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post Why Humans Should Still Be a Part of WordPress Development appeared first on The NOKIA Blog.

WordPress is the ideal testing ground for AI tools. You can work with code, generate content, or discover new ways to manage your website. It could do wonders for your workflow.

However, you probably don’t want to experiment in a production environment. There’s always a chance that something will go wrong and affect users. It’s not a risk worth taking!

Thankfully, there’s a new option worth getting excited about. The recently released my.WordPress.net installs a copy of the content management system (CMS) directly in your browser. It’s completely private, but can connect with various AI providers. It’s the perfect place to get a feel for what you can do with AI inside WordPress.

Let’s take a quick tour of my.WordPress.net. We’ll install it (super easy), connect it to AI, and start experimenting.

Sample Project: Integrate AI Into a Local WordPress Install

Today’s project is dead simple. First, we’ll install WordPress in our browser. Then, we’ll add our ChatGPT API key to integrate with the AI model. Finally, we’ll run a few test prompts to explore AI-based site management. Oh, and we’re sure to have a few adventures along the way.

Here we go!

Step 1: Install WordPress in Your Browser

We don’t want to spoil any surprises, but you might be amazed at how easy it is to install WordPress in your web browser.

1. Visit my.WordPress.net.
2. Enter a name for your website when prompted.

That’s all there is to it! You could optionally import content from another WordPress site. But we’re starting from scratch.

Once installed, you’ll see a welcome screen.

Step 2: Install the AI Assistant App

Those familiar with WordPress might be confused by the use of the term “apps”. After all, the CMS is famous for its plugin ecosystem. Not to worry. This offshoot decided that “apps” was a more user-friendly word for beginners. Consider plugins and apps as interchangeable.

Regardless, our next task is to install the AI Assistant app. Once again, it will be quick and easy.

1. Click on the Apps menu (an icon with four squares) on the upper right of the screen.
2. Find “AI Assistant” on the list and click on it.

The AI Assistant will automatically be installed on your local site. You’ll be returned to the welcome screen after it’s finished.

Step 3: Connect With an AI Model

We have everything we need to connect WordPress with an AI model. Now, it’s time to choose a provider.

At the time of this writing, AI Assistant works with Anthropic (Claude), OpenAI (ChatGPT), or a local AI model via Ollama. More providers may be added in the future.

1. Click on the command menu at the top of the screen (the long bar with a “/” inside) and select Dashboard.
2. Navigate to Settings > AI Assistant inside the dashboard.
3. Choose an AI provider and enter your API key.
4. Choose a model from your AI provider (we used gpt-4o-2024-08-06).
5. Save the revised settings.

In our case, we grabbed a ChatGPT API key and entered it into the settings. For reference, this method requires purchasing API credits from OpenAI. This is separate from your regular ChatGPT account.

The AI Assistant app also provides some information on what various WordPress user roles can access. You can also choose to add an AI Assistant button on the front-end of your site, which is displayed to logged-in users.

Step 4: Experiment!

The only thing left to do is have some fun with AI inside WordPress. You’ll find the AI Assistant throughout the dashboard and, optionally, the front-end of your website.

1. Click the AI Assistant button at the top right of the dashboard.
2. Enter a prompt in the chat window and start working with AI.

Here are a few sample prompts to get you started:

Create the following new pages on my website: About Us, Services, Contact Us

What time zone is my website using?

Activate the Hello Dolly plugin.

ChatGPT handled each of these requests without hassle. However, it did install a second copy of the Hello Dolly plugin. We’ll chalk it up to an early bug.

Note that you may be asked to approve certain actions, like creating pages or installing plugins. It’s a safety measure and is worth reviewing before allowing AI to make changes.

An Easy Way To Try AI Inside WordPress

Perhaps our experiments weren’t earth-shattering, but that’s not the point. The idea is that AI can tell you a lot about your website and perform routine tasks. And my.WordPress.net provides a safe space to learn and play.

Even better, the process for installing WordPress and integrating an AI model couldn’t be easier. You can be up and running within a few minutes. Just note the potential cost of using Anthropic or OpenAI for this purpose. Be sure to check your spending limits so you don’t lose a small fortune.

All told, it’s a great way to discover how AI can help your workflow inside of WordPress. So, take some time and find what works for you!

here. He recently started a writing service for WordPress products: WP Product Writeup. He also has an opinion on just about every subject. You can follow his rants on Bluesky @karks.com.

Read more articles by Eric Karkovack

The post Using my.WordPress.net to Experiment With AI appeared first on The NOKIA Blog.