Preview To Nokia E71 Beautiful Connections Campaign Site

Nokia will be launching a new campaign site for the Nokia E71 in the next few days and I got access. It’s about conversations, how we view them, and how the E71 enables them. Currently, the site features 4 short films from artists with their interpretations. The pre-access site terms does not allow me to share the videos, but I’ll post some screenshots for preview.

Here’s how the main page looks like. Click on the image for larger view.

Nokia e71  Beautiful Connections

I’m not sure if I like the videos yet. If I can only have one word to describe them, it would be weird. Below are screenshots from the four videos.

Carl Burgess Nokia e71
Carl Burgess

Universal Everything e71
Universal Everything

Field
Field

Shft Nokia e71
SHFT

I think the real purpose of the site is to tell consumers that the Nokia E71 is a powerful communication device. I’m not sure how obvious that might be to people viewing the videos though. Wait a couple of days until the site is open to the public and let me know what you think. It should be accessible via nokia.com/e71.

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  1. It is a marketing mumbo-jumbo, those words like “powerful”. Was SMS “powerful” 10 years ago? I don’t feel adrenaline rush when I send an e-mail, SMS, or make a call.
    The definition “best device” comes from when you grab a mobile phone, and turns out that everything is where you expect them, the phone provides what you need (and doesn’t give you too much – this is the Windows Mobile way), and it is easy to use. And I’m not talking about just longer battery life or more memory.
    The E71 is a very good phone, but I will consider it as a good business phone when:
    - I can search for contacts on my mother tongue (E71 cannot find names that begin with double character syllables like ‘sz’, ‘cs’, ‘zs’)
    - I can connect to my company’s wi-fi network, a TKIP, PEAP (MSCHAPV2) configured network w/o googleing 10 hours (and finally to fail)
    - and I can connect to the company’s VPN. The E71′s VPN knows the most complicated VPN connection I’ve ever seen, but it misses the most simplest username/password + no certificate type of connection.
    So it happens that a big concept has just been killed by little annoyances (and no, I don’t want to wait for the 3rd update to solve my problem)

    Finally, what drives me crazy that I look aside to my colleague who solves the above mentioned tasks on his iPhone in 5-10 minutes.
    And happily uses a phone for corporate/enterprise purposes. Too bad I don’t like iPhone.

  2. What I don’t get: why do they make a campain now? I have this device already for about 6 months. I am already waiting for a new version of it… E.g. Better camera… Fp2…

  3. Good rant @karatedog, I don’t know what most of those things mean, and I’m not downplaying it, but for the average user, when would I need that?

    I too was not a fan of the E71, but it was not for those reason, I just prefer T9… other then that, I thought the device was wonderful, I’m sure with a little setup, features like you said about connecting to your companies wifi might work… maybe something like Boingo or something, I don’t know enough of your needs to really speculate… but maybe your friend with the iPhone set those things up previously…

    @jeran, the camera isn’t going to get much better… I think you might be able to lose that pink hue, but since it’s not Carl Zeiss optics, it’s not going to come anywhere near what any of the other CZ phones are doing…

    Sorry…

  4. Hehe, yeah, I am also not expecting much changes to the camera. So I will have to go with the N97. But that one is so fat and bulky compared with the E71 ;)

  5. [...] [Via: TheNokiaBlog] [...]

  6. @mobiledan: This device is wonderful, no question of that, but if you haven’t understood “those things”, and you consider yourself as an average user you might have bought the wrong device :-)
    E71 is/was marketed as a phone for the business segment AFAIK, for the road warriors and corporate junkies in suit (ops, I myself being one of them :-) . Now this line gets thinner with this campaign where the focus is on “conversation”.

    - Kids want 100 Mpix camera, and multitude of Gbytes to listen to music, and SMS chat (mobile blogging, etc.)
    - Average user talks more, has more contacts, sends a few SMS, browsing internet.
    - Corporate user has tons of contacts, heavily uses e-mail, calendar, notes and synchronisation (ie. camera + SMS are totally irrelevant), and plus those corp. VPN/intranet things…

    No phone could possibly contain all features.

  7. [...] TheNokiaBlog] [...]

  8. @mobiledan, So why didn’t you get the E66?

  9. [...] – the Nokia blog Sign up to the Phones Review Newsletter (free) for updates and news CLICK [...]

  10. [...] Source – the Nokia blog [...]

  11. [...] Source – the Nokia blog [...]

  12. It’s online now at http://www.nokia.co.uk/e71

  13. @Renegade Fanboy, thanks for the heads up!

  14. [...] reporting on the news is Mark Guim – who thinks the purpose of the site is to inform users what a ‘powerful communication device’ the E71 is – and Cj who highlights the ease with which the device enables [...]

  15. “The E71's VPN knows the most complicated VPN connection I've ever seen, but it misses the most simplest username/password + no certificate type of connection.”
    Karatedog, try SymVPN and see the difference.

  16. “The E71's VPN knows the most complicated VPN connection I've ever seen, but it misses the most simplest username/password + no certificate type of connection.”
    Karatedog, try SymVPN and see the difference.

  17. “The E71's VPN knows the most complicated VPN connection I've ever seen, but it misses the most simplest username/password + no certificate type of connection.”
    Karatedog, try SymVPN and see the difference.

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