Four Levels Of Customer Understanding
What people say, feel, think, and do are often very different things. To understand the underlying…

What people say, feel, think, and do are often very different things. To understand the underlying…

Every extra second of friction has a measurable business cost. Carrie Webster shares ten data-backed UX…

Since 2013, Amazon Redshift has given the full power of a data warehouse in the cloud,…

What does it really take to build local-first web apps in 2026? A grounded, experience-driven perspective…

In my last Week in Review post, I mentioned how much time I’ve been spending on…

AWS has reached its 20th anniversary! With a steady pace of innovation, AWS has grown to…

Twenty years ago today, on March 14, 2006, Amazon Simple Storage Service (Amazon S3) quietly launched…

Fiti AWS Student Community Kenya! Last week was an incredible whirlwind: a round of meetups, hands-on…

Online courses are more popular than ever, and it seems like we’re finding new uses for…

I joined AWS in 2021, and since then I’ve watched the Amazon Elastic Compute Cloud (Amazon…

Last year, we launched the Amazon Elastic Compute Cloud (Amazon EC2) C8i instances, M8i instances, and…

Since a preview launch at AWS re:Invent 2025, we’re announcing the general availability of new memory-optimized…